Got a passion for pups and a social media following? Dog brand ambassador programs could be your new best friend. Earn rewards while sharing genuine product love with fellow dog owners. This guide covers where to find the best opportunities, how to pick the perfect fit, and tips for nailing your application. Let’s dive in!
This guide is specifically crafted for Dogfluencers looking to join ambassador programs. If you're a brand exploring how to set up an ambassador program for your dog brand, we’ve got you covered too! Check out our Guide on Creating a Successful Ambassador Program to learn more about building an impactful program tailored to your needs.
What Is a Dog Brand Ambassador Program?
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A dog brand ambassador program is a structured partnership where passionate dog owners promote a brand’s products or services on their social channels. In return, they may receive free products, commission on sales, or other perks. This type of collaboration often builds deeper relationships between brands and influencers because there’s a personal connection—participants genuinely enjoy the brand’s offerings and want to share them with like-minded dog lovers.
Why Consider Joining a Dog Brand Ambassador Program?
For dog owners who love sharing tips and products on social media, ambassador programs can be a perfect match. Benefits often include:
Free or discounted products.
Commissions or referral bonuses.
Greater exposure and the chance to grow a personal brand.
Opportunities to connect with fellow dog lovers and industry insiders.
Potential career growth if influencer work expands into larger campaigns or professional content creation.
Where to Look for Ambassador Programs
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There are several places to find open ambassador programs:
Brand websites: Many pet brands have dedicated “Ambassador” or “Influencer” pages where you can apply.
Social media channels: Watch for posts announcing ambassador searches. Smaller brands often recruit directly on Instagram or TikTok.
Influencer marketing platforms: Platforms like Dogfluence.com regularly post new opportunities across different pet niches.
Networking: Build real connections with brand representatives or other influencers at pet events and online forums.
What to Look For in a Program
Not all ambassador programs are created equal. Before applying, look at:
Brand alignment: Does this company’s mission and products resonate with personal values and audience interests?
Compensation or benefits: Whether it’s free products, commission, or paid campaigns, decide what makes sense for your level of involvement.
Time commitments: Some brands require weekly posts, while others are more flexible.
Collaboration potential: Programs that evolve into paid partnerships or long-term campaigns often provide more benefits down the road.
Deciding Whether to Apply
Even if a program looks attractive, it’s worth pausing to consider a few things:
Content style fit: If the brand’s vibe doesn’t align with personal storytelling or photography, it may feel forced.
Audience engagement: Brands often care more about how actively followers engage than the total follower count.
Time availability: Regular posting, responding to comments, and creating quality content can be time-intensive.
Your goals: Is ambassador work a fun side project or the start of a professional influencer career?
Popular Dog Brand Ambassador Programs
Below is an updated master list of 100 dog-related brands and companies with (potential) ambassador programs. All text is in English, and a new “Regions” column has been added to indicate where each brand primarily operates or ships. Some are global, while others focus on specific countries. Always verify details directly with the brand.
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Some information here may be outdated.
Dog Brand Ambassador Program Comparison Table
This table outlines key details of dog brand ambassador programs, including perks, requirements, and regions. Here's what each column means:
Brand: Name of the dog brand or company.
Link: Direct link to their ambassador program or website.
Description: Short overview of the brand.
Followers: Perks or benefits offered to your followers.
You: Perks or benefits offered to you as an ambassador.
Requirements: Criteria to join their program (e.g., location, follower count).
Dogfluence: Indicates if the brand is on Dogfluence and their benefits there.
Payment: Details on compensation (e.g., free products, commission).
Brand | Link | Description | Followers | You | Requirements | Dogfluence | Payment | Regions |
|---|---|---|---|---|---|---|---|---|
BarkBox | Monthly box with toys and treats | ❓ | Earn commission, learn about new releases | - | ❌ | ❓ | Primarily US (ships to US & Canada) | |
PupBox | Monthly subscription box, focused on puppies | ❓ | Free/sponsored boxes, discounts | - | ❌ | ❓ | Primarily US, some international shipping | |
Chewy | Large online pet retailer (US) | ❓ | Gift cards, sponsored content | - | ❌ | ❓ | Primarily US | |
Petco | Major pet store chain in the US | ❓ | Paid collabs, gifted products | - | ❌ | ✅ | Primarily US | |
Pupford | Training tools, treats, and education | ❓ | Training goodies, affiliate commissions | - | ❌ | ❓ | US (ships to some international locations) | |
PupJoy | Personalized dog box with quality products | ❓ | Free/sponsored boxes, discount codes | - | ❌ | ❓ | Primarily US, some international shipping | |
The Foggy Dog | Stylish bandanas, beds, and accessories | 10% discount | Gifted products, brand features, store credit | - | ❌ | ❓ | US-based, some international shipping | |
Bugalugs Pet Care | Shampoos, grooming products, and more | ❓ | Free products, VIP ambassador perks | - | ❌ | ❓ | Primarily UK | |
Nylabone | Durable chews for dogs | ❓ | Free products, shout-outs, discounts & swag | - | ❌ | ❓ | Global (strong US presence) | |
Paw Ready | Innovative Pet Healthcare Products | ❓ | Product features, brand visibility | - | ✅ | ✅ | US & Canada | |
Arava Dead Sea Spa | Mineral-based dog grooming and care products | ❓ | Product bundles, review opportunities | - | ✅ | ❌ | Primarily US/Europe | |
Park Life | Treats and toys, often active on influencer campaigns | ❓ | Free treats, user-generated content spotlight | - | ✅ | ❌ | UK-based, some international shipping | |
West Paw | Eco-friendly, durable toys and accessories | ❓ | Free or discounted products, eco-branding | - | ❌ | ❓ | US-based, ships internationally | |
Earth Rated | Eco-friendly poop bags and hygiene products | ❓ | Free products, community building | - | ❌ | ❓ | Global | |
PetSafe | Innovative training and safety products | ❓ | Free products, new product launches | - | ❌ | ❓ | Global (strong in US) | |
PetSmart | Large US pet store chain | ❓ | Paid collabs, gifted products | - | ❌ | ✅ | Primarily US, some Canada locations | |
P.L.A.Y. (Pet Lifestyle And You) | Designer beds and toys for dogs | ❓ | Product credits, social spotlights | - | ❌ | ❓ | US-based, some international shipping | |
Wufers | Natural dog treats | ❓ | Free products | - | ❌ | ❓ | US & CA | |
The Holistic Hound | Natural dog healthcare | ❓ | Free products | - | ❌ | ❓ | Global (HQ in US) | |
Bullibone | Chews | ❓ | Free products | - | ❌ | ❓ | US | |
Primal Pet Foods | Pet food | ❓ | Free products, shout-outs | - | ❌ | ❓ | Primarily US & CA | |
Petcube | Interactive pet cameras and gadgets | ❓ | Demo products, Affiliate deals | - | ❌ | ❓ | Global (HQ in US) | |
Rover | Pet-sitting and dog-walking marketplace | ❓ | Referral bonuses, potential influencer roles | - | ❌ | ❓ | Global (strong in US/UK/EU) | |
Bulldogology | Dog car seats & accessoires | 20% off | 15% commissions, heavy discount, free products, shout-outs | Promote once per month | ✅ | ❌ | US | |
Tails.com | Personalized dog food (especially UK/EU) | ❓ | Discounts, freebies | - | ❌ | ❓ | UK/EU-based, expanding | |
Lucky Love Dog | Stylish dog essentials | ❓ | Free products | - | ❌ | ❓ | US | |
Paws Box | Apparel and accessories such as dog coats and boots | 20% off | 30% discount, free gifts, samples, early access | - | ❌ | ❓ | UK-based, possible EU shipping | |
Pawstruck | Natural dog treats and chews | ❓ | Free treats, affiliate commissions | - | ❌ | ✅ | US-based, ships internationally | |
PetLab Co | Supplements, chews for joints, digestion, and more | ❓ | Free products, commissions, VIP support | - | ✅ | ❓ | US-based, also UK/EU options | |
Spot & Tango | Fresh, healthy dog food | ❓ | Free food trials, affiliate opportunities | - | ❌ | ✅ | US-only shipping | |
Big Pup Co | Bandana's and dog clothing | Discounts | Free products | - | ❌ | ❓ | Primarily US | |
Peanut Pupper | CBD-infused peanut butter | Discounts | Commissions, discounts | - | ❌ | ❓ | US/AU/UK (varies by site) | |
The Bear & The Rat | Premium frozen dog treats | Discounts | Free products | - | ✅ | ❓ | UK | |
Wild One | Minimalist leashes, harnesses, toys | 15% off | 15% commission, VIP invitations, shout-outs | - | ❌ | ❓ | US-based, some international shipping | |
Whippa Snappa | Bandana's | Discounts | Free products, commissions | Adventurous dogs | ✅ | ❓ | UK | |
Pet Releaf | CBD oils and treats for dogs | ❓ | 12% commission | - | ❌ | ❓ | US-based, some international availability | |
ZippyPaws | Colorful, fun dog toys | 20% off | Free toys, sneak peeks, store credit, shout-outs | 500 followers, follow ZippyPaws IG, 18+ age, HQ photos | ❌ | ❓ | US, CA, Mexico | |
Waggle | Online community and content hub for dog lovers | Discounts | Early access, discounts, merch, event invitations, shout-outs | RV pet travelers | ❌ | ❓ | Primarily US | |
PetPlate | Fresh subscription dog food | 60% off | Free meals, commisions, $50 credit | Engaged on social media | ❌ | ✅ | US-only shipping | |
Sundays for Dogs | Air-dried dog food with natural ingredients | Discounts | Free test packs, 15% lifetime commissions, Free Sundays for life! | Your content features a dog | ❌ | ✅ | US-only shipping | |
Everland Petfood | Premium dog and cat food | ❓ | Free product samples, brand spotlights | Cats & Dogs | ❌ | ❓ | FR | |
iFetch | Automatic ball launchers for dogs | ❓ | Discount, commissions (4-8% on sales) | - | ❌ | ❓ | US | |
Earthbath | Indoor dog bathroom system (especially for smaller dogs) | ❓ | Free or discounted product, social features | 1k followers, 3+ posts/wk, 18+ yrs old, HQ photos | ❌ | ❓ | US/Canada, some international shipping | |
Polkadog | Healthy dog treats | ❓ | Free products, shout-outs | 500 followers, IG account (+1 for TT) | ❌ | ❓ | US | |
BullyBillows | Leads & Leashes, Collars, Harnesses | ❓ | Free products | 10k+ followers | ✅ | ❌ | Worldwide | |
BeOneBreed | Innovative accessories for cats and dogs | ❓ | Freebies, early access | Use products on daily basis | ❌ | ❓ | Quebec & Ontario | |
le dog company | Premium orthopedic leather dog beds & accessories | 10% off | 15% off, commissions, sneak peeks, win free products | 500+ followers, 3%+ engagement, 3 posts/wk, follow on IG | ❌ | ❓ | US, CA | |
Maxbone | Luxury fashion and lifestyle for dogs | ❓ | Sweet rewards, sneak peeks, VIP giveaways, commisions | Social channel or website | ❌ | ❓ | US-based, global shipping | |
FMO Pets | Pet tags | ❓ | Free products | - | ✅ | ❓ | US | |
WAG! | Dog walking, Drop-Ins, Sitting, Boarding, Training | ❓ | Merch, free products | 1k+ followers | ✅ | US | ||
PAWD DRINKS | Liquid dog supplements | Discounts | Free products | 250+ followers, UK, all breeds | ✅ | ❓ | UK | |
Pupculture | Stylish, functional dog accessories. | Discounts | Discounts, gift cards, free products, brand photoshoots, sneak previews, | Good-looking dogs | ❌ | ❓ | US, CA | |
Barkersons | Monthly Bag of toys, treats and chews | ❓ | 15% commission, shout-outs | 500+ followers, follow, post 3x/month, 18+, HQ photos | ❌ | ❓ | CA | |
ShopFurme | Grooming products for pets | Discounts | Sneak peeks, commissions, free products | - | ✅ | ❓ | US | |
Snuggle Puppy | Pet anxiety product and solution | ❓ | Free products, sneak peeks | - | ❌ | ❓ | US | |
Diggs | Innovative crates and travel solutions | ❓ | Free products, exclusive promo's, 10% commission | - | ❌ | ❓ | US-based, ships internationally | |
Tribal | Dry food, wet food, treats & chews. | ❓ | Paid collabs, free products | 750+ followers, 1.5% engagement rate | ✅ | ✅ | UK, BE, DE, NL, FR, IE | |
Bravery Pet Food | Hypoallergenic dog & cat food. | ❓ | Free products, commissions, sneak peeks, shout-outs | All influencers & Bloggers | ❌ | ❓ | US & CA | |
RIFRUF | Sneakers and paw-wear for dogs | ❓ | Commissions | Publishers, partners, influencers & individuals | ❌ | ❓ | US-based, ships internationally | |
Karnlea | Natural Bone Broth for Dogs & Cats | ❓ | Free products | 500+ followers, 0.5% engagement rate | ✅ | ❓ | UK, IE | |
WagWear | Fashion & Style for the Design-Minded Dog | ❓ | Personal storefront, 10% commission, rewards | ❌ | ✅ | Worldwide | ||
Tandem | Premium pet nutrition | ❓ | ❓ | ✅ | ❓ | NZ | ||
K9 Sport Sack | Backpack-style carriers for dogs | 15% off | Discounts, free product, outdoor spotlight, 15% commission | - | ❌ | ❓ | US-based, ships internationally | |
Paw.com | Orthopedic dog beds, waterproof blankets | ❓ | 20% commission, 30-day cookie duration | - | ❌ | ❓ | US-based | |
House of Tobias | Chic collars to stylish leashes | ❓ | Free products | 2.5k+ followers, 3% engagement rate, all breeds | ✅ | ❌ | UK | |
Lucy & Co | Trendy dog bandanas, sweaters, and accessories | Discounts | Free gear, sneak peeks, exclusive drops | 1k+ followes, 18+ | ❌ | ❓ | US-based, ships internationally | |
Mazzy Days | Dog walking essentials | ❓ | Gifts, commissions, early access, shout-outs | ❓ | ❌ | ❓ | Worldwide | |
Curli | High-performance dog harnesses & dog leashes | Giveaways | Discounts, limited editions, sponsorships for giveaways | 800+ followers, daily usage of Curli product | ❌ | ❓ | US-based, ships internationally | |
Drby | Premium, eco-friendly pet products | Discounts | Free products, discounts, early access, shout-outs | 1k+ followers, passion for eco-products, HQ content, professionalism | ❌ | ❌ | CA | |
Pet Gently | Science-Backed Supplements for Dogs | ❓ | Free products | 100+ followers | ✅ | ✅ | UK | |
Jolly Pets | Durable dog toys | Discounts | Free products, commissions | All dog breeds | ❌ | ❓ | US | |
Fettle | Natural supplements for pets | ❓ | Free products | - | ✅ | ❌ | UK | |
Wolfgang Man & Beast | Streetwear-inspired leashes, collars, and more | ❓ | Free gear | - | ❌ | ❓ | US-based, ships internationally | |
Joyride Harness | Popular no-pull dog harness | ❓ | 12% commission, discounts (30-day cookie), affiliate benefits | - | ❌ | ❓ | US-based, ships internationally | |
Fi (Smart Dog Collar) | GPS and activity tracker collar | ❓ | 20% commission (45-day cookie), free or discounted collar, extra features | - | ❌ | ❓ | US-based (may ship internationally, check) | |
Boho Pups | High-quality products for pets | ❓ | Free products | - | ❌ | ❓ | US | |
Gunner Kennels | Heavy-duty crates for travel and car safety | ❓ | Free/discounted products, outdoor cred | - | ❌ | ❓ | US-based, some international shipping | |
Lucky + Dog | Dog gear made in Austin | Discounts | Samples | 18+, social media account | ❌ | ❓ | US-based, some international shipping | |
The Honest Kitchen | Dehydrated and freeze-dried food, “human grade” | ❓ | Free food, customer offers | - | ❌ | ❓ | US-only | |
Farm to Pet | Single Ingredient Pet Treats | 25% discount | $5 commission, gifts | Try before applying, authentic influencers | ❌ | ❓ | US | |
NutriSource | Family-owned premium dog food | ❓ | Free food, possible sponsorship | Social Influencers, athletes, college ambassadors, content creators, follow IG | ❌ | ❓ | US-only | |
Flamingo Pet Products | Comprehensive pet supplies | ❓ | Gifted products | - | ✅ | ❌ | Belgium, France, Netherlands, Germany, Luxembourg | |
BARK Bright | Dental care line from BARK | ❓ | Free products, $16 commission per sale (7-day cookie) | - | ❌ | ❓ | Primarily US/Canada | |
Farm Hounds | Natural, healthy chews for dogs | ❓ | Samples, 15% commissions (30-day cookie) | Website, blog, social or email. | ❌ | ✅ | US-based, ships internationally | |
MyOllie | Personalized, fresh dog food | ❓ | Samples, commissions | - | ❌ | ✅ | US-only shipping | |
Pupper Supply Co. | Supplements and food with natural ingredients | Discounts | Free products, 40% (lifetime) discount, sneak peeks, 5% commission | - | ❌ | ✅ | US-based, ships internationally | |
ROAM | Natural dog treats | ❓ | Free products, Paid collabs | - | ✅ | ✅ | US-only shipping (excl. Hawaii) | |
Dogest | High quality products for dogs and hoomans | Discount | Commissions | Creators sharing their values | ❌ | ❓ | US-based, some international shipping | |
Palz&Co. | Personalized dog accessories | Discounts | Gifted products, paid collabs | 250+ followers, all breeds | ✅ | ✅ | US-only shipping | |
Alpha Paw | Ramps, food, toys, wide range of pet products | Discounts | Free products, commissions | - | ❌ | ❓ | US-based, some international shipping | |
BetterBone | Sustainable dog chews | Discount | Free products | All dog breeds | ✅ | ❓ | Worldwide |
Is your brand missing from the table?
Send us a request via email, or simply register your brand on Dogfluence.com as a brand. A free plan is available, along with a complimentary trial valued at $399! We update the table weekly with all active brands on our platform!
How to discover more:
#1 Tip: Register on Dogfluence.com
Registering on Dogfluence.com is the number one way to uncover fresh brand ambassador opportunities. It’s a specialized platform connecting dog influencers, dog creators and brands, complete with curated campaigns, robust search tools, and a supportive community—all helping you find the perfect matches for your four-legged star.
Other Suggestions
Follow favorite dog brands on Instagram, TikTok, and LinkedIn. Many post “Ambassador Search” in their bios or stories.
Search keywords like “dog brand ambassador,” “pet brand affiliate,” or “dog influencer wanted” on Google and social media.
Approach smaller, emerging brands with a concise pitch. They may not have a formal page but can be open to collaboration.
Good luck exploring all these potential programs!