Is Brand24 an influencer marketing platform?

Not exactly. Brand24 is a social listening and media monitoring tool. It can help you identify influential people who are already talking about your brand — and its influencer score is useful for that. But it is not a campaign management platform. You cannot use Brand24 to run influencer campaigns, manage creator relationships, send products, or track contribution performance. For dog brands that want to actively run creator campaigns, Dogfluence is the purpose-built tool.

Can Brand24 and Dogfluence be used together?

Yes — and for dog brands with the budget, they genuinely complement each other. Brand24 helps you discover who is already organically talking about your brand, track sentiment, and monitor competitor coverage. Dogfluence helps you activate dog creators in structured campaigns, manage relationships, and measure contribution performance. Brand24 tells you who mentions you; Dogfluence gives you tools to activate the right creators and measure what happens next.

How does Brand24 pricing compare to Dogfluence?

Brand24 plans range from $79 to $299 per month. Dogfluence starts at $199/month (Scout plan, no trial) with a 14-day free trial available on the Scale plan at $399/month. The pricing is close, but the tools serve fundamentally different purposes — Brand24 is for brand monitoring, Dogfluence is for running influencer campaigns. Comparing them on price alone misses the point.

Does Brand24 have dog breed filtering?

No. Brand24 identifies influential people based on reach and engagement scores, not by their dog's breed, size, or lifestyle. Dogfluence is the only platform with breed-level creator matching and dog sizing data built in.

What is Brand Trail and does Brand24 have it?

Brand Trail is Dogfluence's performance-based creator swapping system — dog brands dynamically rotate creators based on contribution quality over time, building a high-performing ambassador roster. Brand24 has no equivalent. Brand24 monitors brand mentions; Brand Trail manages active creator performance.

I found someone talking about my dog brand on Brand24. Now what?

Brand24 is great for finding organic brand advocates — people already talking positively about you. The next step many dog brands take is to activate those advocates in a structured campaign. That is where Dogfluence comes in: you can find and vet those creators, manage the relationship, and track their contribution performance over time. The two tools can work as a discovery-to-activation pipeline.

Plattformvergleich 2026

Brand24 vs Dogfluence (2026)

Welche Influencer-Marketing-Plattform ist besser für Tiermarken? Ein ehrlicher Vergleich Seite an Seite.

Brand24 wählen, wenn

Brands that want to know what people are saying about them online, track sentiment, measure share of voice, and discover organic advocates across the web

Dogfluence wählen, wenn

Dog brands that want to proactively activate creators — running campaigns, sending products, and building a dog creator network around their brand

Kostenlos starten Demo buchen

Schnelles Urteil

Brand24 wählen, wenn...

Real-time brand mention monitoring across social media, news, blogs, and podcasts
Sentiment analysis — understand whether brand coverage is positive, neutral, or negative
Share of voice tracking — measure how you compare to competitors
Discovering organic brand advocates who are already talking about you
Competitive benchmarking and market intelligence
Affordable entry pricing from $79/month for monitoring-focused use cases

Dogfluence wählen, wenn...

Dog-breed creator filtering — match creators by exact breed, size, and lifestyle
Dog sizing data (neck girth, chest girth, body length) — built in for every creator profile
Brand Trail: performance-based creator swapping based on contribution quality
Built-in Social Amplification — every brand post auto-matched to relevant dog creators
Active influencer campaign management, not passive monitoring
PostMetrics attribution — data-backed contribution tracking per creator

Funktionsvergleich

Dogfluence vs Brand24

Funktion

Dogfluence

Brand24

Built-in Social AmplificationPost as a brand → Dogfluence matches your post with suitable dog creators → they contribute → post performance improves. Brand24 monitors content that already exists — it does not generate or amplify new engagement.

Dog-breed creator filteringDogfluence lets you filter creators by their dog's breed, size, and lifestyle. Brand24 identifies influential people by reach and engagement score, but has no breed-level filtering.

Dog sizing data (neck girth, chest, body length)Every Dogfluence creator profile includes dog sizing data for frictionless product sendouts. Brand24 has no creator profile data of this kind.

Brand Trail: performance-based creator swappingBrand Trail lets dog brands dynamically swap creators based on contribution performance. Brand24 tracks who mentions you — it has no campaign management or creator rotation capability.

Dog-only creator network

PostMetrics attributionDogfluence tracks contribution impact per creator over time. Brand24 tracks mention volume and reach but not creator-level campaign attribution.

Active influencer campaign managementDogfluence is a full campaign management platform — outreach, vetting, gifting workflows, content approval, and performance tracking. Brand24 is a monitoring tool, not a campaign platform.

AI campaign builder

Plans from $199/moDogfluence Scout starts at $199/month. Brand24's entry plan is $79/month — but the two tools are not interchangeable. Brand24 monitors; Dogfluence activates.

Real-time brand mention monitoringBrand24's core capability. Dogfluence does not monitor unsolicited brand mentions across the open web.

Sentiment analysisBrand24 classifies mentions as positive, neutral, or negative in real time. Dogfluence does not offer sentiment analysis.

Share of voice trackingBrand24 measures your brand's share of conversation relative to competitors. Dogfluence focuses on the creators you actively work with, not passive share of voice.

Discovering organic brand advocatesBrand24's influencer score surfaces people already talking positively about your brand. Dogfluence surfaces creators to activate — not necessarily people who have mentioned you before.

Competitive benchmarking and market intelligenceBrand24 lets you monitor competitor mentions and compare coverage. Dogfluence has no competitive monitoring capability.

Podcast and news mention trackingBrand24 monitors brand mentions in podcasts, news articles, and forums. Dogfluence does not.

Monthly billing (no annual lock-in)Both tools offer monthly billing options.

Built-in Social Amplification

Post as a brand → Dogfluence matches your post with suitable dog creators → they contribute → post performance improves. Brand24 monitors content that already exists — it does not generate or amplify new engagement.

Dogfluence

Brand24

Dog-breed creator filtering

Dogfluence lets you filter creators by their dog's breed, size, and lifestyle. Brand24 identifies influential people by reach and engagement score, but has no breed-level filtering.

Dogfluence

Brand24

Dog sizing data (neck girth, chest, body length)

Every Dogfluence creator profile includes dog sizing data for frictionless product sendouts. Brand24 has no creator profile data of this kind.

Dogfluence

Brand24

Brand Trail: performance-based creator swapping

Brand Trail lets dog brands dynamically swap creators based on contribution performance. Brand24 tracks who mentions you — it has no campaign management or creator rotation capability.

Dogfluence

Brand24

Dog-only creator network

Dogfluence

Brand24

PostMetrics attribution

Dogfluence tracks contribution impact per creator over time. Brand24 tracks mention volume and reach but not creator-level campaign attribution.

Dogfluence

Brand24

Active influencer campaign management

Dogfluence is a full campaign management platform — outreach, vetting, gifting workflows, content approval, and performance tracking. Brand24 is a monitoring tool, not a campaign platform.

Dogfluence

Brand24

AI campaign builder

Dogfluence

Brand24

Plans from $199/mo

Dogfluence Scout starts at $199/month. Brand24's entry plan is $79/month — but the two tools are not interchangeable. Brand24 monitors; Dogfluence activates.

Dogfluence

Brand24

Real-time brand mention monitoring

Brand24's core capability. Dogfluence does not monitor unsolicited brand mentions across the open web.

Dogfluence

Brand24

Sentiment analysis

Brand24 classifies mentions as positive, neutral, or negative in real time. Dogfluence does not offer sentiment analysis.

Dogfluence

Brand24

Share of voice tracking

Brand24 measures your brand's share of conversation relative to competitors. Dogfluence focuses on the creators you actively work with, not passive share of voice.

Dogfluence

Brand24

Discovering organic brand advocates

Brand24's influencer score surfaces people already talking positively about your brand. Dogfluence surfaces creators to activate — not necessarily people who have mentioned you before.

Dogfluence

Brand24

Competitive benchmarking and market intelligence

Brand24 lets you monitor competitor mentions and compare coverage. Dogfluence has no competitive monitoring capability.

Dogfluence

Brand24

Podcast and news mention tracking

Brand24 monitors brand mentions in podcasts, news articles, and forums. Dogfluence does not.

Dogfluence

Brand24

Monthly billing (no annual lock-in)

Both tools offer monthly billing options.

Dogfluence

Brand24

Exklusiv auf Dogfluence

Eingebaute Instagram-Verstärkung. Keine andere Plattform hat das.

Wenn Sie als Hundemarke einen Instagram-Beitrag veröffentlichen, verbindet Dogfluence diesen automatisch mit Hundecreatoren, die wahrscheinlich damit interagieren. Ihre echten Kommentare, Co-Autorenschaft und Storytelling steigern die Leistung Ihres Beitrags erheblich — und verbessern die Kontostärke mit jedem Boost.

Traditionelle Influencer-Plattformen

Ihr Instagram-Beitrag erreicht nur bestehende Follower — null neue Reichweite
Flaches IG-Engagement — der Instagram-Algorithmus sieht keinen Schwung
Kein Creator-Matching für Ihre Instagram-Inhalte
Ihre Instagram-Kontogesundheit stagniert zwischen Kampagnen

Mit Dogfluence

Ihr Instagram-Beitrag wird mit geeigneten Hundecreatoren verknüpft
Creatoren kommentieren und co-autorisieren auf Instagram — echtes IG-Engagement von relevanten Profilen
Jeder Boost verbessert die Leistung Ihres Instagram-Beitrags erheblich
Kontinuierliche Verstärkung verbessert die Gesundheit Ihres Instagram-Kontos im Laufe der Zeit

So funktioniert Instagram-Verstärkung

Sie posten als Marke

Veröffentlichen Sie Ihren Instagram-Beitrag als Ihre Marke. Aktivieren Sie einen Boost, um die Verstärkung zu starten.

Wir matchen geeignete Creatoren

Dogfluence identifiziert Creatoren in unserem Netzwerk, deren Hundeprofil und Publikum am besten zu Ihren Inhalten passen.

Creatoren engagieren, Beitrag steigt

Echtes IG-Engagement von relevanten Hundeprofilen — steigert Ihre Reichweite, Instagram-Relevanzscore und langfristige Kontogesundheit.

GRIN, Upfluence, CreatorIQ, Modash — keiner hat eine eingebaute Instagram-Verstärkungsebene. Sie helfen Ihnen, Creatoren zu finden. Wir helfen Ihnen, jeden Instagram-Beitrag zu verstärken, den Sie veröffentlichen.

Der Hundenischen-Vorteil

Gebaut für Hundeprodukte. Generische Plattformen nicht.

Generische Influencer-Plattformen haben Millionen von Creatoren, aber null Verständnis für die Tierbranche. Für Hundemarken schafft diese Lücke echte Probleme.

Typischer Plattform-Versand

1Creator finden, der über Hunde postet
2DM: "Was für eine Rasse ist Ihr Hund?"
3DM: "Welche Geschirrgröße benötigt Ihr Hund?"
4DM: "Können Sie Hals- und Brustumfang messen?"
5Tage auf Antwort warten. Für jeden Creator wiederholen.

Stunden manuelle DMs pro Kampagne

Dogfluence-Versand

1Nach Rasse, Größe und Produkteignung filtern
2Produkt senden. Fertig.

2 Schritte, null Raterei

Jedes Hundeprofil enthält, was Produktmarken wirklich brauchen

Halsumfang

Für Halsbänder & Halstücher

Brustumfang

Für Geschirre & Jacken

Körperlänge

Für Mäntel & Kleidung

Gesundheitsdaten

Allergien & Erkrankungen

Keine andere Influencer-Plattform erfasst Produkteignungsmessungen. Für Tiermarken, die physische Produkte versenden, eliminiert dies das Größenraten vollständig.

Exklusivfunktion

Lernen Sie Brand Trail kennen. Keine andere Plattform hat das.

Traditionelle Botschafterprogramme binden Sie an dieselben Creatoren. Brand Trail ist ein leistungsbasiertes System, das Ihr Creator-Roster kontinuierlich optimiert.

Creatoren treten bei

Creatoren bewerben sich für Ihren Brand Trail und beginnen, Inhalte beizutragen

Metriken werden verfolgt

Beitragsqualität, Engagement und Produkteignung werden automatisch gemessen

Marke optimiert

Ersetzen Sie Underperformer durch neue Talente auf Basis echter Daten, nicht Raterei

Beste Creatoren bleiben

Ihr Roster verbessert sich kontinuierlich statt zu stagnieren

Traditionelle Botschafterprogramme

Statisches Roster — keine einfache Möglichkeit, Creatoren zu rotieren
Gebunden an Underperformer für die gesamte Vertragslaufzeit
Keine Leistungsdaten zur Entscheidungsfindung

Brand Trail

Dynamisches Roster, das sich mit der Leistung weiterentwickelt
Creatoren basierend auf Beitragsqualität austauschen
PostMetrics-Attribution beweist, was funktioniert

Preismodell

Wie die Preise im Vergleich stehen

Brand24

$79–$299/month (Individual to Enterprise)

Festes monatliches Abonnement unabhängig von der Nutzung
Budget läuft auch zwischen Kampagnen
Jahresverträge bei höheren Tarifen üblich

Dogfluence

Abonnement + Credits

Erschwingliches Monatsabonnement ab €199/Monat
Credits werden nur verbraucht, wenn Kampagnen aktiv sind
Kein verschwendetes Budget zwischen Kampagnen
Kostenlos starten, upgraden wenn Sie Ergebnisse sehen

Kostenlos starten

FAQ

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