FWV Fetching vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and performance data point from day one. When you leave, you leave with your roster and your data. With FWV Fetching, the agency manages creator and media relationships on your behalf — when the retainer ends, those relationships and the institutional knowledge behind them stay with the agency.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy at a fraction of a typical agency retainer. Total with Personal Pack Leader: $698/mo. FWV Fetching: full-service agency retainer typically starting at $5,000/month and running to $20,000+/month depending on scope — plus influencer fees and production costs on top. The pricing gap reflects the difference in scope: FWV bundles PR, creative, and influencer; Dogfluence focuses on automated dog creator marketing specifically.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. FWV Fetching handles these decisions through their account team — which delivers the benefit of experienced judgment and national media access, but means execution depends on agency availability and the retainer remaining active.

Dogfluence is built exclusively for dog brands — breed-level creator filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail for ongoing performance-based roster management are core to the platform. FWV Fetching operates a broad pet practice through Fahlgren Mortine covering the full pet category: dogs, cats, small animals, birds, and aquatics. Their pet industry experience is deep and genuine — but their tools and creator network are not dog-exclusive.

Dogfluence: create an account, browse creators by breed and size, and launch your first campaign the same day. FWV Fetching: full-service agency engagement — discovery calls, proposals, scope-of-work agreements, onboarding, strategy development, and creator vetting before anything goes live. For brands that need editorial PR as part of their launch, that runway is expected and valuable. For brands wanting an active dog creator program running today, the overhead is significant.