Pepper Agency vs Dogfluence (2026)

With Dogfluence, every creator relationship, campaign decision, and performance data point belongs to you from day one. Brand Trail and Social Amplification run in the background between campaigns, compounding reach without manual oversight. With Pepper Agency, the agency manages creator selection, briefing, content review, and reporting — you benefit from boutique hands-on service, but creator relationships and campaign infrastructure sit with the agency. When the retainer ends, so does that infrastructure.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For dog brands wanting managed support without full agency dependency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides a dedicated success manager at a fraction of boutique agency fees. Pepper Agency operates on a retainer model typically starting around $3,000/month and scaling to $10,000+/month depending on campaign scope and creator tier — before influencer fees are added. For dog brands running ongoing creator programs, Dogfluence's predictable subscription and owned creator data typically deliver substantially better economics.

Dogfluence automates what boutique agencies handle manually. Brand Trail continuously monitors creator performance and swaps underperformers in real time — no roster renegotiation, no account manager availability required. Social Amplification activates the moment you publish a brand post, matching it with suitable dog creators without a new campaign brief. Pepper Agency handles these decisions through their team, delivering personalized white-glove service — but the program's cadence depends on agency bandwidth and briefing cycles.

Dogfluence is built exclusively for dog brands. Breed-level creator filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail for automated performance-based roster management are structural capabilities, not manual processes. Pepper Agency serves pet brands as one of several consumer verticals — alongside food, beverage, and lifestyle — using general influencer marketing tools and processes. Their account team may have genuine pet campaign experience, but the underlying tooling is not dog-specific. For brands where breed fit, sizing accuracy, and dog-creator depth matter, Dogfluence's infrastructure is purpose-built in a way a generalist boutique cannot replicate.

Dogfluence: create an account, filter creators by breed, and launch a campaign the same day. Pepper Agency: boutique agency workflow — discovery call, strategy development, creator research and outreach, contract coordination, content briefing, and approval rounds before anything goes live. For always-on creator programs or brands that need to move quickly, that onboarding cycle adds weeks. Pepper's full-service process is most valuable when a brand genuinely needs a creative partner to build strategy from the ground up.