Small Paw Collective vs Dogfluence (2026)

With Small Paw Collective, the agency manages creator relationships and holds campaign data. With Dogfluence, the brand owns its creator connections and all performance data throughout and after the campaign.

Small Paw Collective uses project-based or retainer pricing at $1,500–$4,500/month with no self-serve option. Dogfluence offers subscription plans starting at Scout $199/month or Scale $399/month (14-day free trial), with an optional Personal Pack Leader add-on at $299/month on Scale.

Dogfluence's Brand Trail enables performance-based creator swapping — if a creator underdelivers, they can be replaced automatically without restarting the campaign. Social Amplification means brand posts are matched with dog creators who engage and contribute, improving post performance and compounding Instagram account health over time. Small Paw Collective relies on curated human-led community management rather than platform automation.

Small Paw Collective is purpose-built for the small and toy breed segment — a genuinely passionate niche. Dogfluence covers all dog breeds with no restrictions, and adds a sizing data layer (neck girth, chest girth, body length) that makes creator matching especially precise for small breed product categories like harnesses, collars, and fitted apparel where millimetres matter.

Small Paw Collective involves agency onboarding, scoping, and briefs before a campaign goes live — typically slower to start. Dogfluence is self-serve, so a brand can launch its first campaign within the same week of signing up, and the 14-day free trial on Scale lets teams test the platform before committing.