Tail Trends Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship and see every attribution data point in real time via PostMetrics. With Tail Trends Agency, the agency manages creator relationships on your behalf — you receive reports and campaign recaps, but the day-to-day relationships belong to the agency.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting managed support without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides a dedicated success manager for campaign setup and strategy. Tail Trends Agency: typically $2,500–$7,500+/month retainer — a meaningful commitment before a single post goes live.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation or agency availability required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. Tail Trends Agency delivers these outcomes through a human team — which provides full-service execution but means the workflow depends on agency capacity and turnaround times.

Tail Trends Agency serves dog and cat brands — which means creators, strategies, and industry knowledge span the broader pet space. For pure dog brands, this multi-species model means you are drawing from a shared pet-industry creator pool rather than a network dedicated to dogs. Dogfluence is built exclusively for dog brands: every creator in the network is dog-focused, and platform features like dog sizing data (neck girth, chest girth, body length), breed filtering, and PostMetrics attribution are purpose-built for dog-specific campaigns.

Dogfluence: sign up and start your campaign the same day. Agency model: typically 2–4 weeks of onboarding before the first campaign goes live.