Urban Paws Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and data point from day one. You choose the creators, review their breed and sizing data, set requirements, and track attribution in real time. With Urban Paws Agency, the agency manages talent on your behalf — casting, contracts, usage rights, and on-set handlers all go through their team. When the engagement ends, so does your access to that talent relationship.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. Urban Paws Agency operates as a managed talent agency with project and retainer fees that are not publicly listed — contact is required for all pricing. For premium on-set animal talent, high-profile social campaigns with established accounts, and full talent management, expect fees that reflect agency staffing, talent representation, and handler coordination — significantly above what a self-serve SaaS subscription involves.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. Urban Paws Agency handles these decisions through their team — which delivers white-glove service but means the workflow depends on agency availability and responsiveness.

Dogfluence is built exclusively for dog brands, with breed-level creator filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail for ongoing performance-based roster management. Urban Paws Agency covers multiple species and is equally positioned for dogs, cats, and exotic animals — their strength is placing professionally trained animals in premium brand partnerships across traditional media and social, not giving brands self-serve tools to manage ongoing creator programs at scale.

Dogfluence: create an account, browse creators by breed, and launch your first campaign the same day. No onboarding calls, no talent booking process, no handler scheduling. Urban Paws Agency: managed agency workflow — casting calls, talent vetting, contract negotiations, and production coordination before anything goes live. For on-set shoots and premium talent placements, that process is expected; for an always-on dog influencer program, it is a significant overhead.