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Comparación de plataformas 2026
Awario vs Dogfluence (2026)
¿Qué plataforma de marketing de influencers es mejor para marcas de mascotas? Una comparación honesta lado a lado.
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Comparación de funciones
Dogfluence vs Awario
Función
Dogfluence
Awario
These tools solve fundamentally different problems. Awario listens; Dogfluence activates.
Active creator activation — Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute, turning them into genuine ambassadors
Passive brand monitoring — tracks and alerts you when your brand is mentioned across social media, news, and blogs
Dogfluence's curated dog creator network cannot be replicated with keyword monitoring alone
Exclusive network of verified dog creators with audience data, engagement history, and breed profiles
No creator network — influencer discovery is limited to finding people mentioning your keywords, not a managed creator database
Breed-level targeting is critical for dog product brands and not available in any general monitoring tool
Filter creators and their audiences by breed — match your dog collar brand with Dachshund creators, or your large-dog product with Golden Retriever audiences
No breed filtering — no understanding of dog breed demographics in audience or creator data
Full ambassador lifecycle — brief creators, track contributions, measure impact, and manage relationships from a single dashboard
No ambassador management — Awario can identify people talking about your keywords but has no tools to manage ongoing creator relationships
Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute, driving organic reach and authentic endorsement
No amplification capability — Awario monitors existing conversations but cannot trigger new creator activity around your content
Brand Trail tracks creator contribution history and enables performance-based creator swapping — replace underperforming creators with better matches automatically
No performance-based creator management — Awario tracks mentions but cannot attribute them to specific creator partnerships or enable swapping
If real-time brand mention alerts are your primary need, Awario excels here
Basic mention tracking within the platform — focused on creator activity rather than broad web monitoring
Real-time monitoring across social media, news sites, blogs, forums, and review sites — comprehensive coverage updated continuously
Measures creator contribution quality and engagement rather than sentiment analysis
Automated sentiment analysis on brand mentions — identify positive, negative, and neutral mentions at scale
Not a feature — Dogfluence is focused on your own creator partnerships and brand performance
Track competitor brand mentions, share of voice, and sentiment alongside your own brand monitoring
Essential for apparel, collar, harness, and accessory brands
Captures neck girth, chest girth, and body length for dogs featured by creators — enabling accurate product fit for gifting and collaborations
No product or sizing data — Awario has no mechanism for capturing physical product data about creators' dogs
Awario's lower entry price reflects its different use case as a monitoring tool, not a managed creator program
Scout at $199/month; Scale at $399/month with 14-day free trial — purpose-built for dog brands
Starter at $29/month, Pro at $89/month, Enterprise at $299/month — broad range for various business sizes
Awario's influencer discovery is a byproduct of monitoring, not a primary feature
Curated dog creator profiles with verified audience data, breed information, and historical performance
Keyword-based influencer discovery — surfaces accounts mentioning your tracked keywords, but without curated profiles or verification
Not applicable — Dogfluence operates within social platforms via its creator network
Monitors news sites, blogs, forums, Reddit, and broader web sources beyond social media
End-to-end campaign tools — brief creators, set objectives, track deliverables, and measure results in one workflow
No campaign management — Awario is a monitoring and listening tool, not a campaign execution platform
These tools solve fundamentally different problems. Awario listens; Dogfluence activates.
Dogfluence
Active creator activation — Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute, turning them into genuine ambassadorsAwario
Passive brand monitoring — tracks and alerts you when your brand is mentioned across social media, news, and blogsDogfluence's curated dog creator network cannot be replicated with keyword monitoring alone
Dogfluence
Exclusive network of verified dog creators with audience data, engagement history, and breed profilesAwario
No creator network — influencer discovery is limited to finding people mentioning your keywords, not a managed creator databaseBreed-level targeting is critical for dog product brands and not available in any general monitoring tool
Dogfluence
Filter creators and their audiences by breed — match your dog collar brand with Dachshund creators, or your large-dog product with Golden Retriever audiencesAwario
No breed filtering — no understanding of dog breed demographics in audience or creator dataDogfluence
Full ambassador lifecycle — brief creators, track contributions, measure impact, and manage relationships from a single dashboardAwario
No ambassador management — Awario can identify people talking about your keywords but has no tools to manage ongoing creator relationshipsDogfluence
Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute, driving organic reach and authentic endorsementAwario
No amplification capability — Awario monitors existing conversations but cannot trigger new creator activity around your contentDogfluence
Brand Trail tracks creator contribution history and enables performance-based creator swapping — replace underperforming creators with better matches automaticallyAwario
No performance-based creator management — Awario tracks mentions but cannot attribute them to specific creator partnerships or enable swappingIf real-time brand mention alerts are your primary need, Awario excels here
Dogfluence
Basic mention tracking within the platform — focused on creator activity rather than broad web monitoringAwario
Real-time monitoring across social media, news sites, blogs, forums, and review sites — comprehensive coverage updated continuouslyDogfluence
Measures creator contribution quality and engagement rather than sentiment analysisAwario
Automated sentiment analysis on brand mentions — identify positive, negative, and neutral mentions at scaleDogfluence
Not a feature — Dogfluence is focused on your own creator partnerships and brand performanceAwario
Track competitor brand mentions, share of voice, and sentiment alongside your own brand monitoringEssential for apparel, collar, harness, and accessory brands
Dogfluence
Captures neck girth, chest girth, and body length for dogs featured by creators — enabling accurate product fit for gifting and collaborationsAwario
No product or sizing data — Awario has no mechanism for capturing physical product data about creators' dogsAwario's lower entry price reflects its different use case as a monitoring tool, not a managed creator program
Dogfluence
Scout at $199/month; Scale at $399/month with 14-day free trial — purpose-built for dog brandsAwario
Starter at $29/month, Pro at $89/month, Enterprise at $299/month — broad range for various business sizesAwario's influencer discovery is a byproduct of monitoring, not a primary feature
Dogfluence
Curated dog creator profiles with verified audience data, breed information, and historical performanceAwario
Keyword-based influencer discovery — surfaces accounts mentioning your tracked keywords, but without curated profiles or verificationDogfluence
Not applicable — Dogfluence operates within social platforms via its creator networkAwario
Monitors news sites, blogs, forums, Reddit, and broader web sources beyond social mediaDogfluence
End-to-end campaign tools — brief creators, set objectives, track deliverables, and measure results in one workflowAwario
No campaign management — Awario is a monitoring and listening tool, not a campaign execution platformSolo en Dogfluence
Amplificación de Instagram integrada. Ninguna otra plataforma tiene esto.
Cuando publicas una publicación de Instagram como marca canina, Dogfluence la conecta automáticamente con creadores caninos que probablemente interactuarán con ella. Sus comentarios reales, coautoría y storytelling aumentan drásticamente el rendimiento de tu publicación y mejoran la salud de tu cuenta con cada impulso.
Plataformas de influencers tradicionales
- Tu publicación de Instagram llega solo a los seguidores existentes — cero alcance nuevo
- Engagement de IG plano — el algoritmo de Instagram no ve momentum
- Sin coincidencia de creadores para tu contenido de Instagram
- La salud de tu cuenta de Instagram se estanca entre campañas
Con Dogfluence
- Tu publicación de Instagram se conecta con creadores caninos adecuados
- Los creadores comentan y coautorizan en Instagram — engagement real de IG de perfiles relevantes
- Cada impulso mejora drásticamente el rendimiento de tu publicación de Instagram
- La amplificación continua mejora la salud de tu cuenta de Instagram a lo largo del tiempo
Cómo funciona la amplificación de Instagram
Publicas como marca
Publica tu publicación de Instagram como tu marca. Activa un Boost para iniciar la amplificación.
Conectamos creadores adecuados
Dogfluence identifica creadores en nuestra red cuyo perfil canino y audiencia mejor se adaptan a tu contenido.
Creadores interactúan, publicación despega
Engagement real de IG de perfiles caninos relevantes — aumentando tu alcance, puntuación de relevancia de Instagram y salud de cuenta a largo plazo.
GRIN, Upfluence, CreatorIQ, Modash — ninguno tiene una capa de amplificación de Instagram integrada. Te ayudan a encontrar creadores. Nosotros te ayudamos a amplificar cada publicación de Instagram que publicas.
La ventaja del nicho canino
Creado para productos caninos. Las plataformas genéricas no.
Las plataformas de influencers genéricas tienen millones de creadores pero cero comprensión de la industria de mascotas. Para las marcas caninas, esa brecha crea problemas reales.
Envío típico de plataforma
- 1Encontrar creador que publica sobre perros
- 2DM: "¿Qué raza es tu perro?"
- 3DM: "¿Qué talla de arnés necesita tu perro?"
- 4DM: "¿Puedes medir el perímetro del cuello y el pecho?"
- 5Esperar días por respuesta. Repetir para cada creador.
Horas de DMs manuales por campaña
Envío en Dogfluence
- 1Filtra por raza, talla y adecuación al producto
- 2Envía el producto. Listo.
2 pasos, cero suposiciones
Cada perfil canino incluye lo que las marcas de productos realmente necesitan
Perímetro del cuello
Para collares y pañuelos
Perímetro del pecho
Para arneses y chaquetas
Longitud corporal
Para abrigos y ropa
Datos de salud
Alergias y condiciones
Ninguna otra plataforma de influencers captura medidas de adecuación al producto. Para marcas de mascotas que realizan envíos de productos físicos, esto elimina completamente la adivinanza de tallas.
Función exclusiva
Conoce Brand Trail. Ninguna otra plataforma tiene esto.
Los programas de embajadores tradicionales te atan a los mismos creadores. Brand Trail es un sistema basado en rendimiento que optimiza continuamente tu roster de creadores.
Creadores se unen
Los creadores se postulan a tu Brand Trail y comienzan a contribuir contenido
Métricas rastreadas
La calidad de contribución, engagement y adecuación al producto se miden automáticamente
Marca optimiza
Reemplaza a los que no rinden con nuevo talento basado en datos reales, no suposiciones
Mejores creadores permanecen
Tu roster mejora continuamente en lugar de estancarse
Programas de embajadores tradicionales
- Roster estático — sin forma fácil de rotar creadores
- Atrapado con los que no rinden durante todo el contrato
- Sin datos de rendimiento para informar decisiones
Brand Trail
- Roster dinámico que evoluciona con el rendimiento
- Intercambia creadores basándote en la calidad de contribución
- La atribución de PostMetrics demuestra lo que funciona
Modelo de precios
Cómo se comparan los precios
Awario
From $29/month (Starter) to $299/month (Enterprise)
- Suscripción mensual fija independientemente del uso
- El presupuesto se consume incluso entre campañas
- Contratos anuales comunes en niveles superiores
Dogfluence
Suscripción + Créditos
- Suscripción mensual asequible desde €199/mes
- Los créditos se consumen solo cuando las campañas están activas
- Sin presupuesto desperdiciado entre campañas
- Comienza gratis, actualiza cuando veas resultados
FAQ
Preguntas frecuentes
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