Is Brand24 an influencer marketing platform?

Not exactly. Brand24 is a social listening and media monitoring tool. It can help you identify influential people who are already talking about your brand — and its influencer score is useful for that. But it is not a campaign management platform. You cannot use Brand24 to run influencer campaigns, manage creator relationships, send products, or track contribution performance. For dog brands that want to actively run creator campaigns, Dogfluence is the purpose-built tool.

Can Brand24 and Dogfluence be used together?

Yes — and for dog brands with the budget, they genuinely complement each other. Brand24 helps you discover who is already organically talking about your brand, track sentiment, and monitor competitor coverage. Dogfluence helps you activate dog creators in structured campaigns, manage relationships, and measure contribution performance. Brand24 tells you who mentions you; Dogfluence gives you tools to activate the right creators and measure what happens next.

How does Brand24 pricing compare to Dogfluence?

Brand24 plans range from $79 to $299 per month. Dogfluence starts at $199/month (Scout plan, no trial) with a 14-day free trial available on the Scale plan at $399/month. The pricing is close, but the tools serve fundamentally different purposes — Brand24 is for brand monitoring, Dogfluence is for running influencer campaigns. Comparing them on price alone misses the point.

Does Brand24 have dog breed filtering?

No. Brand24 identifies influential people based on reach and engagement scores, not by their dog's breed, size, or lifestyle. Dogfluence is the only platform with breed-level creator matching and dog sizing data built in.

What is Brand Trail and does Brand24 have it?

Brand Trail is Dogfluence's performance-based creator swapping system — dog brands dynamically rotate creators based on contribution quality over time, building a high-performing ambassador roster. Brand24 has no equivalent. Brand24 monitors brand mentions; Brand Trail manages active creator performance.

I found someone talking about my dog brand on Brand24. Now what?

Brand24 is great for finding organic brand advocates — people already talking positively about you. The next step many dog brands take is to activate those advocates in a structured campaign. That is where Dogfluence comes in: you can find and vet those creators, manage the relationship, and track their contribution performance over time. The two tools can work as a discovery-to-activation pipeline.

Comparación de plataformas 2026

Brand24 vs Dogfluence (2026)

¿Qué plataforma de marketing de influencers es mejor para marcas de mascotas? Una comparación honesta lado a lado.

Elige Brand24 si

Brands that want to know what people are saying about them online, track sentiment, measure share of voice, and discover organic advocates across the web

Elige Dogfluence si

Dog brands that want to proactively activate creators — running campaigns, sending products, and building a dog creator network around their brand

Comenzar gratis Reservar una demo

Veredicto rápido

Elige Brand24 si...

Real-time brand mention monitoring across social media, news, blogs, and podcasts
Sentiment analysis — understand whether brand coverage is positive, neutral, or negative
Share of voice tracking — measure how you compare to competitors
Discovering organic brand advocates who are already talking about you
Competitive benchmarking and market intelligence
Affordable entry pricing from $79/month for monitoring-focused use cases

Elige Dogfluence si...

Dog-breed creator filtering — match creators by exact breed, size, and lifestyle
Dog sizing data (neck girth, chest girth, body length) — built in for every creator profile
Brand Trail: performance-based creator swapping based on contribution quality
Built-in Social Amplification — every brand post auto-matched to relevant dog creators
Active influencer campaign management, not passive monitoring
PostMetrics attribution — data-backed contribution tracking per creator

Comparación de funciones

Dogfluence vs Brand24

Función

Dogfluence

Brand24

Built-in Social AmplificationPost as a brand → Dogfluence matches your post with suitable dog creators → they contribute → post performance improves. Brand24 monitors content that already exists — it does not generate or amplify new engagement.

Dog-breed creator filteringDogfluence lets you filter creators by their dog's breed, size, and lifestyle. Brand24 identifies influential people by reach and engagement score, but has no breed-level filtering.

Dog sizing data (neck girth, chest, body length)Every Dogfluence creator profile includes dog sizing data for frictionless product sendouts. Brand24 has no creator profile data of this kind.

Brand Trail: performance-based creator swappingBrand Trail lets dog brands dynamically swap creators based on contribution performance. Brand24 tracks who mentions you — it has no campaign management or creator rotation capability.

Dog-only creator network

PostMetrics attributionDogfluence tracks contribution impact per creator over time. Brand24 tracks mention volume and reach but not creator-level campaign attribution.

Active influencer campaign managementDogfluence is a full campaign management platform — outreach, vetting, gifting workflows, content approval, and performance tracking. Brand24 is a monitoring tool, not a campaign platform.

AI campaign builder

Plans from $199/moDogfluence Scout starts at $199/month. Brand24's entry plan is $79/month — but the two tools are not interchangeable. Brand24 monitors; Dogfluence activates.

Real-time brand mention monitoringBrand24's core capability. Dogfluence does not monitor unsolicited brand mentions across the open web.

Sentiment analysisBrand24 classifies mentions as positive, neutral, or negative in real time. Dogfluence does not offer sentiment analysis.

Share of voice trackingBrand24 measures your brand's share of conversation relative to competitors. Dogfluence focuses on the creators you actively work with, not passive share of voice.

Discovering organic brand advocatesBrand24's influencer score surfaces people already talking positively about your brand. Dogfluence surfaces creators to activate — not necessarily people who have mentioned you before.

Competitive benchmarking and market intelligenceBrand24 lets you monitor competitor mentions and compare coverage. Dogfluence has no competitive monitoring capability.

Podcast and news mention trackingBrand24 monitors brand mentions in podcasts, news articles, and forums. Dogfluence does not.

Monthly billing (no annual lock-in)Both tools offer monthly billing options.

Built-in Social Amplification

Post as a brand → Dogfluence matches your post with suitable dog creators → they contribute → post performance improves. Brand24 monitors content that already exists — it does not generate or amplify new engagement.

Dogfluence

Brand24

Dog-breed creator filtering

Dogfluence lets you filter creators by their dog's breed, size, and lifestyle. Brand24 identifies influential people by reach and engagement score, but has no breed-level filtering.

Dogfluence

Brand24

Dog sizing data (neck girth, chest, body length)

Every Dogfluence creator profile includes dog sizing data for frictionless product sendouts. Brand24 has no creator profile data of this kind.

Dogfluence

Brand24

Brand Trail: performance-based creator swapping

Brand Trail lets dog brands dynamically swap creators based on contribution performance. Brand24 tracks who mentions you — it has no campaign management or creator rotation capability.

Dogfluence

Brand24

Dog-only creator network

Dogfluence

Brand24

PostMetrics attribution

Dogfluence tracks contribution impact per creator over time. Brand24 tracks mention volume and reach but not creator-level campaign attribution.

Dogfluence

Brand24

Active influencer campaign management

Dogfluence is a full campaign management platform — outreach, vetting, gifting workflows, content approval, and performance tracking. Brand24 is a monitoring tool, not a campaign platform.

Dogfluence

Brand24

AI campaign builder

Dogfluence

Brand24

Plans from $199/mo

Dogfluence Scout starts at $199/month. Brand24's entry plan is $79/month — but the two tools are not interchangeable. Brand24 monitors; Dogfluence activates.

Dogfluence

Brand24

Real-time brand mention monitoring

Brand24's core capability. Dogfluence does not monitor unsolicited brand mentions across the open web.

Dogfluence

Brand24

Sentiment analysis

Brand24 classifies mentions as positive, neutral, or negative in real time. Dogfluence does not offer sentiment analysis.

Dogfluence

Brand24

Share of voice tracking

Brand24 measures your brand's share of conversation relative to competitors. Dogfluence focuses on the creators you actively work with, not passive share of voice.

Dogfluence

Brand24

Discovering organic brand advocates

Brand24's influencer score surfaces people already talking positively about your brand. Dogfluence surfaces creators to activate — not necessarily people who have mentioned you before.

Dogfluence

Brand24

Competitive benchmarking and market intelligence

Brand24 lets you monitor competitor mentions and compare coverage. Dogfluence has no competitive monitoring capability.

Dogfluence

Brand24

Podcast and news mention tracking

Brand24 monitors brand mentions in podcasts, news articles, and forums. Dogfluence does not.

Dogfluence

Brand24

Monthly billing (no annual lock-in)

Both tools offer monthly billing options.

Dogfluence

Brand24

Solo en Dogfluence

Amplificación de Instagram integrada. Ninguna otra plataforma tiene esto.

Cuando publicas una publicación de Instagram como marca canina, Dogfluence la conecta automáticamente con creadores caninos que probablemente interactuarán con ella. Sus comentarios reales, coautoría y storytelling aumentan drásticamente el rendimiento de tu publicación y mejoran la salud de tu cuenta con cada impulso.

Plataformas de influencers tradicionales

Tu publicación de Instagram llega solo a los seguidores existentes — cero alcance nuevo
Engagement de IG plano — el algoritmo de Instagram no ve momentum
Sin coincidencia de creadores para tu contenido de Instagram
La salud de tu cuenta de Instagram se estanca entre campañas

Con Dogfluence

Tu publicación de Instagram se conecta con creadores caninos adecuados
Los creadores comentan y coautorizan en Instagram — engagement real de IG de perfiles relevantes
Cada impulso mejora drásticamente el rendimiento de tu publicación de Instagram
La amplificación continua mejora la salud de tu cuenta de Instagram a lo largo del tiempo

Cómo funciona la amplificación de Instagram

Publicas como marca

Publica tu publicación de Instagram como tu marca. Activa un Boost para iniciar la amplificación.

Conectamos creadores adecuados

Dogfluence identifica creadores en nuestra red cuyo perfil canino y audiencia mejor se adaptan a tu contenido.

Creadores interactúan, publicación despega

Engagement real de IG de perfiles caninos relevantes — aumentando tu alcance, puntuación de relevancia de Instagram y salud de cuenta a largo plazo.

GRIN, Upfluence, CreatorIQ, Modash — ninguno tiene una capa de amplificación de Instagram integrada. Te ayudan a encontrar creadores. Nosotros te ayudamos a amplificar cada publicación de Instagram que publicas.

La ventaja del nicho canino

Creado para productos caninos. Las plataformas genéricas no.

Las plataformas de influencers genéricas tienen millones de creadores pero cero comprensión de la industria de mascotas. Para las marcas caninas, esa brecha crea problemas reales.

Envío típico de plataforma

1Encontrar creador que publica sobre perros
2DM: "¿Qué raza es tu perro?"
3DM: "¿Qué talla de arnés necesita tu perro?"
4DM: "¿Puedes medir el perímetro del cuello y el pecho?"
5Esperar días por respuesta. Repetir para cada creador.

Horas de DMs manuales por campaña

Envío en Dogfluence

1Filtra por raza, talla y adecuación al producto
2Envía el producto. Listo.

2 pasos, cero suposiciones

Cada perfil canino incluye lo que las marcas de productos realmente necesitan

Perímetro del cuello

Para collares y pañuelos

Perímetro del pecho

Para arneses y chaquetas

Longitud corporal

Para abrigos y ropa

Datos de salud

Alergias y condiciones

Ninguna otra plataforma de influencers captura medidas de adecuación al producto. Para marcas de mascotas que realizan envíos de productos físicos, esto elimina completamente la adivinanza de tallas.

Función exclusiva

Conoce Brand Trail. Ninguna otra plataforma tiene esto.

Los programas de embajadores tradicionales te atan a los mismos creadores. Brand Trail es un sistema basado en rendimiento que optimiza continuamente tu roster de creadores.

Creadores se unen

Los creadores se postulan a tu Brand Trail y comienzan a contribuir contenido

Métricas rastreadas

La calidad de contribución, engagement y adecuación al producto se miden automáticamente

Marca optimiza

Reemplaza a los que no rinden con nuevo talento basado en datos reales, no suposiciones

Mejores creadores permanecen

Tu roster mejora continuamente en lugar de estancarse

Programas de embajadores tradicionales

Roster estático — sin forma fácil de rotar creadores
Atrapado con los que no rinden durante todo el contrato
Sin datos de rendimiento para informar decisiones

Brand Trail

Roster dinámico que evoluciona con el rendimiento
Intercambia creadores basándote en la calidad de contribución
La atribución de PostMetrics demuestra lo que funciona

Modelo de precios

Cómo se comparan los precios

Brand24

$79–$299/month (Individual to Enterprise)

Suscripción mensual fija independientemente del uso
El presupuesto se consume incluso entre campañas
Contratos anuales comunes en niveles superiores

Dogfluence

Suscripción + Créditos

Suscripción mensual asequible desde €199/mes
Los créditos se consumen solo cuando las campañas están activas
Sin presupuesto desperdiciado entre campañas
Comienza gratis, actualiza cuando veas resultados

Comenzar gratis

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