Is Cohley good for dog brands?

Cohley can produce dog-product content — lifestyle photography, product images, and video clips — from its broad creator pool. However, it has no breed-level creator filtering, no dog sizing data for product sendouts, and no attribution tying creator content to downstream sales. Dog brands using Cohley can generate and test content variants, but they cannot guarantee breed-appropriate creators, right-sized sample sendouts, or an ongoing ambassador relationship. Cohley is a content production and testing tool; Dogfluence is a dog ambassador program platform.

How does Cohley pricing compare to Dogfluence?

Cohley does not publish pricing — it operates on an enterprise model requiring a sales conversation. Dogfluence offers transparent self-serve plans: Scout at $199/month and Scale at $399/month with a 14-day free trial. For dog brands, Dogfluence's pricing includes breed filtering, dog sizing data, Brand Trail, PostMetrics attribution, and Social Amplification — dog-specific tools Cohley does not offer at any price tier.

Can Cohley filter creators by dog breed?

No. Cohley matches creators to briefs using category interest, content style, demographic profile, and platform — not the breed of dog they own. For a dog brand with breed-specific products, this means you cannot guarantee that a French Bulldog harness reaches a French Bulldog owner, or that a senior dog supplement creator actually has a senior dog. Dogfluence was built specifically to solve this.

What is Brand Trail and does Cohley have it?

Brand Trail is Dogfluence's system for performance-based creator swapping. If a creator underperforms mid-campaign, Brand Trail surfaces better-fit alternatives based on live contribution data — without pausing the campaign or starting fresh. Cohley is a content production and testing platform: you brief creators, receive content variants, and measure creative performance. There is no ongoing creator optimisation or mid-campaign creator swapping equivalent.

What is Social Amplification and does Cohley offer it?

Social Amplification is Dogfluence's feature that automatically matches every brand post to relevant dog creators — driving organic reach without manual outreach. Cohley is a content production tool: it helps brands create and test content assets, not amplify existing brand posts through a creator network. For dog brands wanting both content production and ongoing post amplification, these are fundamentally different tools.

Can I use both Cohley and Dogfluence?

Yes — they serve different purposes and can complement each other. Cohley is well-suited for producing and A/B testing a library of content variants before scaling paid ad spend. Dogfluence manages your always-on dog ambassador program with breed-matched creators, Social Amplification on every post, and PostMetrics attribution. Some dog brands use Cohley to find their best-performing creative angles, then use Dogfluence to sustain organic reach with genuine breed-matched ambassadors.

Comparación de plataformas 2026

Cohley vs Dogfluence (2026)

¿Qué plataforma de marketing de influencers es mejor para marcas de mascotas? Una comparación honesta lado a lado.

Elige Cohley si

Large DTC brands across all categories wanting to produce and A/B test high volumes of content variants to optimise paid creative performance before scaling.

Elige Dogfluence si

Dog brands building an ongoing ambassador program — breed-matched creators, product-fit sizing data, performance attribution, and Social Amplification on every post.

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Veredicto rápido

Elige Cohley si...

Content A/B testing — produce multiple creative variants and identify top performers before scaling spend
Diverse content formats at scale — product photography, lifestyle video, and UGC all in one workflow
Performance data on content variants — know which creative drives clicks and conversions before committing budget
Scalable content production — large volume of assets from a broad, diverse creator pool across all lifestyle categories
Content usage rights included — run produced assets as paid ads without separate licensing agreements
Not dog-specific — serves brands across beauty, home, food, fashion, and general DTC without niche restriction

Elige Dogfluence si...

Dog-breed creator filtering — find creators whose dogs match your exact target breed, not a broad lifestyle or pet creator category
Dog sizing data (neck girth, chest girth, body length) on every creator profile — eliminates wrong-size sample sendouts for harness, collar, and apparel brands
Dog-only creator network — every creator owns a dog and creates dog-first content, zero niche dilution from unrelated lifestyle or beauty creators
Brand Trail — performance-based creator swapping mid-campaign based on live contribution data, not manual roster management
PostMetrics attribution — tracks which creator drove actual downstream sales and site visits, not just content delivery counts
Social Amplification — every brand post is automatically matched to relevant dog creators without manual outreach or briefing
Built exclusively for dog brands — every platform feature is a dog-brand tool, not a generic content production workflow

Comparación de funciones

Dogfluence vs Cohley

Función

Dogfluence

Cohley

Dog-breed creator filteringDogfluence filters creators by the exact breeds they own; Cohley uses general creator category and demographic filters — no breed-level matching

Dog sizing data (neck, chest, body)Unique to Dogfluence; eliminates product sample guesswork for dog apparel and gear brands shipping to creators

Dog-only creator networkCohley's creator pool spans lifestyle, beauty, food, and home alongside pets — dog creators are a small, undifferentiated subset

Brand Trail (performance-based creator swapping)Dogfluence dynamically rotates creators based on live performance data; Cohley's model is content brief to delivery without ongoing creator optimisation

PostMetrics sales attributionDogfluence attributes downstream conversions to individual creators; Cohley measures content variant performance, not creator-level revenue attribution

Social Amplification (auto post matching)Dogfluence automatically matches brand posts to engaged dog creators; Cohley is a content production and testing tool, not a post amplification platform

Ongoing ambassador program managementDogfluence manages sustained creator relationships over time; Cohley is oriented around content production batches and variant testing cycles

Content A/B testingCohley's core differentiator — produce multiple content variants and identify top performers before scaling paid spend; Dogfluence does not offer content variant testing

Product photography and video at scaleCohley produces diverse content formats — product stills, lifestyle photography, and video — from a broad creator pool; Dogfluence focuses on ambassador-style social content

Performance data on content variantsCohley surfaces engagement and conversion data per content variant so brands know which creative to scale; Dogfluence tracks creator-level sales attribution, not creative variant benchmarking

Content usage rights includedCohley includes usage rights on produced assets for paid ad deployment; Dogfluence is an ambassador program where content rights depend on individual creator agreements

Transparent self-serve pricingDogfluence plans start at $199/month with public pricing; Cohley requires a sales conversation and is enterprise-focused with no public pricing

Campaign management dashboard

Dog-breed creator filtering

Dogfluence filters creators by the exact breeds they own; Cohley uses general creator category and demographic filters — no breed-level matching

Dogfluence

Cohley

Dog sizing data (neck, chest, body)

Unique to Dogfluence; eliminates product sample guesswork for dog apparel and gear brands shipping to creators

Dogfluence

Cohley

Dog-only creator network

Cohley's creator pool spans lifestyle, beauty, food, and home alongside pets — dog creators are a small, undifferentiated subset

Dogfluence

Cohley

Brand Trail (performance-based creator swapping)

Dogfluence dynamically rotates creators based on live performance data; Cohley's model is content brief to delivery without ongoing creator optimisation

Dogfluence

Cohley

PostMetrics sales attribution

Dogfluence attributes downstream conversions to individual creators; Cohley measures content variant performance, not creator-level revenue attribution

Dogfluence

Cohley

Social Amplification (auto post matching)

Dogfluence automatically matches brand posts to engaged dog creators; Cohley is a content production and testing tool, not a post amplification platform

Dogfluence

Cohley

Ongoing ambassador program management

Dogfluence manages sustained creator relationships over time; Cohley is oriented around content production batches and variant testing cycles

Dogfluence

Cohley

Content A/B testing

Cohley's core differentiator — produce multiple content variants and identify top performers before scaling paid spend; Dogfluence does not offer content variant testing

Dogfluence

Cohley

Product photography and video at scale

Cohley produces diverse content formats — product stills, lifestyle photography, and video — from a broad creator pool; Dogfluence focuses on ambassador-style social content

Dogfluence

Cohley

Performance data on content variants

Cohley surfaces engagement and conversion data per content variant so brands know which creative to scale; Dogfluence tracks creator-level sales attribution, not creative variant benchmarking

Dogfluence

Cohley

Content usage rights included

Cohley includes usage rights on produced assets for paid ad deployment; Dogfluence is an ambassador program where content rights depend on individual creator agreements

Dogfluence

Cohley

Transparent self-serve pricing

Dogfluence plans start at $199/month with public pricing; Cohley requires a sales conversation and is enterprise-focused with no public pricing

Dogfluence

Cohley

Campaign management dashboard

Dogfluence

Cohley

Solo en Dogfluence

Amplificación de Instagram integrada. Ninguna otra plataforma tiene esto.

Cuando publicas una publicación de Instagram como marca canina, Dogfluence la conecta automáticamente con creadores caninos que probablemente interactuarán con ella. Sus comentarios reales, coautoría y storytelling aumentan drásticamente el rendimiento de tu publicación y mejoran la salud de tu cuenta con cada impulso.

Plataformas de influencers tradicionales

Tu publicación de Instagram llega solo a los seguidores existentes — cero alcance nuevo
Engagement de IG plano — el algoritmo de Instagram no ve momentum
Sin coincidencia de creadores para tu contenido de Instagram
La salud de tu cuenta de Instagram se estanca entre campañas

Con Dogfluence

Tu publicación de Instagram se conecta con creadores caninos adecuados
Los creadores comentan y coautorizan en Instagram — engagement real de IG de perfiles relevantes
Cada impulso mejora drásticamente el rendimiento de tu publicación de Instagram
La amplificación continua mejora la salud de tu cuenta de Instagram a lo largo del tiempo

Cómo funciona la amplificación de Instagram

Publicas como marca

Publica tu publicación de Instagram como tu marca. Activa un Boost para iniciar la amplificación.

Conectamos creadores adecuados

Dogfluence identifica creadores en nuestra red cuyo perfil canino y audiencia mejor se adaptan a tu contenido.

Creadores interactúan, publicación despega

Engagement real de IG de perfiles caninos relevantes — aumentando tu alcance, puntuación de relevancia de Instagram y salud de cuenta a largo plazo.

GRIN, Upfluence, CreatorIQ, Modash — ninguno tiene una capa de amplificación de Instagram integrada. Te ayudan a encontrar creadores. Nosotros te ayudamos a amplificar cada publicación de Instagram que publicas.

La ventaja del nicho canino

Creado para productos caninos. Las plataformas genéricas no.

Las plataformas de influencers genéricas tienen millones de creadores pero cero comprensión de la industria de mascotas. Para las marcas caninas, esa brecha crea problemas reales.

Envío típico de plataforma

1Encontrar creador que publica sobre perros
2DM: "¿Qué raza es tu perro?"
3DM: "¿Qué talla de arnés necesita tu perro?"
4DM: "¿Puedes medir el perímetro del cuello y el pecho?"
5Esperar días por respuesta. Repetir para cada creador.

Horas de DMs manuales por campaña

Envío en Dogfluence

1Filtra por raza, talla y adecuación al producto
2Envía el producto. Listo.

2 pasos, cero suposiciones

Cada perfil canino incluye lo que las marcas de productos realmente necesitan

Perímetro del cuello

Para collares y pañuelos

Perímetro del pecho

Para arneses y chaquetas

Longitud corporal

Para abrigos y ropa

Datos de salud

Alergias y condiciones

Ninguna otra plataforma de influencers captura medidas de adecuación al producto. Para marcas de mascotas que realizan envíos de productos físicos, esto elimina completamente la adivinanza de tallas.

Función exclusiva

Conoce Brand Trail. Ninguna otra plataforma tiene esto.

Los programas de embajadores tradicionales te atan a los mismos creadores. Brand Trail es un sistema basado en rendimiento que optimiza continuamente tu roster de creadores.

Creadores se unen

Los creadores se postulan a tu Brand Trail y comienzan a contribuir contenido

Métricas rastreadas

La calidad de contribución, engagement y adecuación al producto se miden automáticamente

Marca optimiza

Reemplaza a los que no rinden con nuevo talento basado en datos reales, no suposiciones

Mejores creadores permanecen

Tu roster mejora continuamente en lugar de estancarse

Programas de embajadores tradicionales

Roster estático — sin forma fácil de rotar creadores
Atrapado con los que no rinden durante todo el contrato
Sin datos de rendimiento para informar decisiones

Brand Trail

Roster dinámico que evoluciona con el rendimiento
Intercambia creadores basándote en la calidad de contribución
La atribución de PostMetrics demuestra lo que funciona

Modelo de precios

Cómo se comparan los precios

Cohley

Contact for pricing (enterprise focus)

Suscripción mensual fija independientemente del uso
El presupuesto se consume incluso entre campañas
Contratos anuales comunes en niveles superiores

Dogfluence

Suscripción + Créditos

Suscripción mensual asequible desde €199/mes
Los créditos se consumen solo cuando las campañas están activas
Sin presupuesto desperdiciado entre campañas
Comienza gratis, actualiza cuando veas resultados

Comenzar gratis

FAQ

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