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Comparación de plataformas 2026
Kolsquare vs Dogfluence (2026)
¿Qué plataforma de marketing de influencers es mejor para marcas de mascotas? Una comparación honesta lado a lado.
Elige Kolsquare si
Large European brands and agencies needing an enterprise KOL CRM with broad multi-channel reach, French market depth, and multi-client campaign management.
Elige Dogfluence si
Dog brands of any size that need breed-precise creator matching, dog sizing data for accurate product sendouts, and PostMetrics attribution — not a general European KOL CRM.
Veredicto rápido
Elige Kolsquare si...
- 3M+ creator profiles spanning all verticals and geographies, with especially strong European market coverage
- Deep French and European market expertise — built in France, strong in FR, DE, UK, ES markets
- Multi-channel including Twitch and Pinterest, beyond the standard Instagram, TikTok, and YouTube
- Enterprise CRM features — dedicated campaign management, contract handling, and agency-grade reporting
- Strong in French-speaking markets — ideal for campaigns targeting francophone audiences
- Agency workflows — built for teams managing multiple clients and large creator rosters simultaneously
Elige Dogfluence si...
- Dog-breed creator filtering — find creators by the exact breed they own, not by keyword-searching 3M+ general profiles across all niches
- Dog sizing data (neck girth, chest girth, body length) on every creator profile — eliminates wrong-size gifting for harnesses, collars, and clothing
- Social Amplification — posts automatically matched to relevant dog creators who contribute and boost post performance. No European KOL platform has this.
- Brand Trail — performance-based creator swapping mid-campaign based on live contribution data. No equivalent exists at Kolsquare.
- PostMetrics attribution — tie creator activity to actual sales, not just reach and engagement metrics
- Dog-only creator network — zero filtering noise from fashion, beauty, food, or travel creators
- Self-serve from $199/mo (Scout) — Scale plan at $399/mo includes a 14-day free trial, no enterprise contract required
Comparación de funciones
Dogfluence vs Kolsquare
Función
Dogfluence
Kolsquare
Dog-breed creator filteringKolsquare searches by category and audience demographics. Dog brands must manually review general results. Dogfluence filters by the actual breed a creator owns.
Dog sizing data (neck, chest, body)Unique to Dogfluence — eliminates wrong-size gifting for harnesses, collars, and dog clothing. Kolsquare has no equivalent.
Dog-only creator networkKolsquare indexes 3M+ creators across all verticals — dog brands must manually filter out fashion, beauty, and lifestyle creators
Social Amplification (auto post-to-creator matching)Post as a brand, Dogfluence automatically matches the post to suitable dog creators who contribute and improve post performance. No KOL platform has this.
Brand Trail (performance-based creator swapping)Brands dynamically swap creators based on live contribution performance data throughout a campaign. Kolsquare has no equivalent feature.
PostMetrics attributionKolsquare tracks reach, engagement, and EMV. Dogfluence ties creator contributions to actual product sales through PostMetrics.
Self-serve with free trialKolsquare targets enterprise and agency accounts with sales-led onboarding. Dogfluence Scout starts at $199/mo; Scale at $399/mo includes a 14-day free trial.
Creator database sizeKolsquare: 3M+ creator profiles across all verticals; Dogfluence is dog-niche only — quality and precision over breadth
French and European market depthKolsquare was built in France and has unmatched depth in French-speaking and broader European markets. Dogfluence is a global platform.
Twitch and Pinterest channelsKolsquare supports Twitch and Pinterest alongside Instagram, TikTok, and YouTube. Dogfluence focuses on the channels where dog content performs best.
Enterprise CRM and agency workflowsKolsquare is designed for agencies managing multiple clients — contract handling, multi-user access, and client reporting at scale. Dogfluence is built for dog brands, not agencies.
Campaign management
AI campaign builderDogfluence includes an AI campaign builder across all paid plans. Kolsquare focuses on CRM and campaign tracking rather than AI-assisted campaign creation.
Audience quality and fake follower detection
Analytics and reportingBoth platforms provide analytics. Kolsquare focuses on reach, EMV, and engagement across channels. Dogfluence adds PostMetrics sales attribution specific to dog brand campaigns.
Dog-breed creator filtering
Kolsquare searches by category and audience demographics. Dog brands must manually review general results. Dogfluence filters by the actual breed a creator owns.Dogfluence
Kolsquare
Dog sizing data (neck, chest, body)
Unique to Dogfluence — eliminates wrong-size gifting for harnesses, collars, and dog clothing. Kolsquare has no equivalent.Dogfluence
Kolsquare
Dog-only creator network
Kolsquare indexes 3M+ creators across all verticals — dog brands must manually filter out fashion, beauty, and lifestyle creatorsDogfluence
Kolsquare
Social Amplification (auto post-to-creator matching)
Post as a brand, Dogfluence automatically matches the post to suitable dog creators who contribute and improve post performance. No KOL platform has this.Dogfluence
Kolsquare
Brand Trail (performance-based creator swapping)
Brands dynamically swap creators based on live contribution performance data throughout a campaign. Kolsquare has no equivalent feature.Dogfluence
Kolsquare
PostMetrics attribution
Kolsquare tracks reach, engagement, and EMV. Dogfluence ties creator contributions to actual product sales through PostMetrics.Dogfluence
Kolsquare
Self-serve with free trial
Kolsquare targets enterprise and agency accounts with sales-led onboarding. Dogfluence Scout starts at $199/mo; Scale at $399/mo includes a 14-day free trial.Dogfluence
Kolsquare
Creator database size
Kolsquare: 3M+ creator profiles across all verticals; Dogfluence is dog-niche only — quality and precision over breadthDogfluence
Kolsquare
French and European market depth
Kolsquare was built in France and has unmatched depth in French-speaking and broader European markets. Dogfluence is a global platform.Dogfluence
Kolsquare
Twitch and Pinterest channels
Kolsquare supports Twitch and Pinterest alongside Instagram, TikTok, and YouTube. Dogfluence focuses on the channels where dog content performs best.Dogfluence
Kolsquare
Enterprise CRM and agency workflows
Kolsquare is designed for agencies managing multiple clients — contract handling, multi-user access, and client reporting at scale. Dogfluence is built for dog brands, not agencies.Dogfluence
Kolsquare
Campaign management
Dogfluence
Kolsquare
AI campaign builder
Dogfluence includes an AI campaign builder across all paid plans. Kolsquare focuses on CRM and campaign tracking rather than AI-assisted campaign creation.Dogfluence
Kolsquare
Audience quality and fake follower detection
Dogfluence
Kolsquare
Analytics and reporting
Both platforms provide analytics. Kolsquare focuses on reach, EMV, and engagement across channels. Dogfluence adds PostMetrics sales attribution specific to dog brand campaigns.Dogfluence
Kolsquare
Solo en Dogfluence
Amplificación de Instagram integrada. Ninguna otra plataforma tiene esto.
Cuando publicas una publicación de Instagram como marca canina, Dogfluence la conecta automáticamente con creadores caninos que probablemente interactuarán con ella. Sus comentarios reales, coautoría y storytelling aumentan drásticamente el rendimiento de tu publicación y mejoran la salud de tu cuenta con cada impulso.
Plataformas de influencers tradicionales
- Tu publicación de Instagram llega solo a los seguidores existentes — cero alcance nuevo
- Engagement de IG plano — el algoritmo de Instagram no ve momentum
- Sin coincidencia de creadores para tu contenido de Instagram
- La salud de tu cuenta de Instagram se estanca entre campañas
Con Dogfluence
- Tu publicación de Instagram se conecta con creadores caninos adecuados
- Los creadores comentan y coautorizan en Instagram — engagement real de IG de perfiles relevantes
- Cada impulso mejora drásticamente el rendimiento de tu publicación de Instagram
- La amplificación continua mejora la salud de tu cuenta de Instagram a lo largo del tiempo
Cómo funciona la amplificación de Instagram
Publicas como marca
Publica tu publicación de Instagram como tu marca. Activa un Boost para iniciar la amplificación.
Conectamos creadores adecuados
Dogfluence identifica creadores en nuestra red cuyo perfil canino y audiencia mejor se adaptan a tu contenido.
Creadores interactúan, publicación despega
Engagement real de IG de perfiles caninos relevantes — aumentando tu alcance, puntuación de relevancia de Instagram y salud de cuenta a largo plazo.
GRIN, Upfluence, CreatorIQ, Modash — ninguno tiene una capa de amplificación de Instagram integrada. Te ayudan a encontrar creadores. Nosotros te ayudamos a amplificar cada publicación de Instagram que publicas.
La ventaja del nicho canino
Creado para productos caninos. Las plataformas genéricas no.
Las plataformas de influencers genéricas tienen millones de creadores pero cero comprensión de la industria de mascotas. Para las marcas caninas, esa brecha crea problemas reales.
Envío típico de plataforma
- 1Encontrar creador que publica sobre perros
- 2DM: "¿Qué raza es tu perro?"
- 3DM: "¿Qué talla de arnés necesita tu perro?"
- 4DM: "¿Puedes medir el perímetro del cuello y el pecho?"
- 5Esperar días por respuesta. Repetir para cada creador.
Horas de DMs manuales por campaña
Envío en Dogfluence
- 1Filtra por raza, talla y adecuación al producto
- 2Envía el producto. Listo.
2 pasos, cero suposiciones
Cada perfil canino incluye lo que las marcas de productos realmente necesitan
Perímetro del cuello
Para collares y pañuelos
Perímetro del pecho
Para arneses y chaquetas
Longitud corporal
Para abrigos y ropa
Datos de salud
Alergias y condiciones
Ninguna otra plataforma de influencers captura medidas de adecuación al producto. Para marcas de mascotas que realizan envíos de productos físicos, esto elimina completamente la adivinanza de tallas.
Función exclusiva
Conoce Brand Trail. Ninguna otra plataforma tiene esto.
Los programas de embajadores tradicionales te atan a los mismos creadores. Brand Trail es un sistema basado en rendimiento que optimiza continuamente tu roster de creadores.
Creadores se unen
Los creadores se postulan a tu Brand Trail y comienzan a contribuir contenido
Métricas rastreadas
La calidad de contribución, engagement y adecuación al producto se miden automáticamente
Marca optimiza
Reemplaza a los que no rinden con nuevo talento basado en datos reales, no suposiciones
Mejores creadores permanecen
Tu roster mejora continuamente en lugar de estancarse
Programas de embajadores tradicionales
- Roster estático — sin forma fácil de rotar creadores
- Atrapado con los que no rinden durante todo el contrato
- Sin datos de rendimiento para informar decisiones
Brand Trail
- Roster dinámico que evoluciona con el rendimiento
- Intercambia creadores basándote en la calidad de contribución
- La atribución de PostMetrics demuestra lo que funciona
Modelo de precios
Cómo se comparan los precios
Kolsquare
From ~$300–500+/month; enterprise pricing on request
- Suscripción mensual fija independientemente del uso
- El presupuesto se consume incluso entre campañas
- Contratos anuales comunes en niveles superiores
Dogfluence
Suscripción + Créditos
- Suscripción mensual asequible desde €199/mes
- Los créditos se consumen solo cuando las campañas están activas
- Sin presupuesto desperdiciado entre campañas
- Comienza gratis, actualiza cuando veas resultados
FAQ
Preguntas frecuentes
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