Puppy Love Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, every performance data point, and every campaign decision. If you stop your subscription, your creator contacts and campaign history remain yours. With Puppy Love Agency, the agency manages creator relationships on your behalf — access to their puppy creator network depends on your ongoing retainer.

Dogfluence plans start at $199/month (Scout, no free trial) or $399/month (Scale, 14-day free trial included). Brands wanting dedicated managed support can add the Personal Pack Leader add-on at $299/month on Scale — giving you a dedicated success manager while keeping full data and creator ownership. Puppy Love Agency retainers run $1,500–$5,000/month for managed campaign services. At minimum retainer spend, Dogfluence Scout costs roughly one-eighth of Puppy Love Agency's entry price.

Dogfluence automates the campaign management that agencies handle manually. Brand Trail continuously monitors creator performance and swaps in better-matched creators without requiring manual roster negotiations. Social Amplification activates on every brand post you publish — automatically matching it to relevant dog creators who engage and contribute, improving post performance and compounding your Instagram account health over time. Puppy Love Agency delivers these outcomes through their team, which provides human judgment and relationships but means campaign velocity depends on agency bandwidth and availability.

Puppy Love Agency's niche is specifically the puppy life stage — the first months of a dog's life when new owners are spending heavily and content featuring young dogs drives especially high emotional engagement. This is genuinely valuable if that purchase window is your primary target. Dogfluence is built for the full dog lifecycle — breed filtering, dog sizing data, and Brand Trail work across puppies, adolescent dogs, and adult dogs. For brands with products that grow with the dog (food transitions, collar upgrades, training progressions), the full-lifecycle platform is the more durable choice.

Dogfluence: sign up and launch a campaign the same day. Puppy Love Agency: agency onboarding, brief development, and campaign planning before creators are activated — typically several weeks from first contact to live campaign.