ReelPaws vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, every data point, and every campaign decision. Brand Trail and Social Amplification run in the background continuously — your account health and creator roster improve between campaigns without requiring agency coordination. With ReelPaws, the agency manages creator relationships on your behalf; you receive deliverables and reports, but the network and relationships belong to the agency's operation.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For dog brands that want hands-on support without the agency model, the Personal Pack Leader add-on ($299/mo, available on Scale) pairs you with a dedicated success manager for campaign setup and strategy — at a fraction of a typical agency retainer. ReelPaws: retainer or project-based pricing; contact their team for rates. Agency retainers for full-service influencer and content work typically run from several thousand dollars per month.

Dogfluence automates what agencies handle manually. Social Amplification activates on every brand post automatically — matching it to relevant dog creators whose contributions (comments, co-authoring, storytelling) improve post performance and compound Instagram account health over time. No other platform, and no agency, delivers this as a built-in always-on layer. Brand Trail continuously surfaces new creators and replaces underperformers based on live performance data — no roster renegotiation, no account manager call required. ReelPaws manages these decisions through their team, which provides white-glove service but introduces agency turnaround time on every change.

Dogfluence is built exclusively for dog brands. Breed filtering, dog sizing data (neck girth, chest girth, body length for frictionless product sendouts), and Brand Trail are core platform features available on every plan. ReelPaws operates in the pet content space more broadly — the depth of dog-specific knowledge depends on the team assigned to your account and the creators in their network.

Dogfluence: sign up and launch a campaign the same day. ReelPaws: agency onboarding, briefing, and campaign scoping before the first creator is activated — expect at least two to four weeks before anything goes live.