StreetDog Marketing vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and performance data point from day one. The platform gives you breed filtering, dog sizing data, and real-time PostMetrics attribution — all visible and controllable in your account. With StreetDog Marketing, the agency manages strategy and creator relationships on your behalf. You receive reporting and results, but the operational knowledge and creator relationships sit with their team.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency retainer, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency cost. StreetDog Marketing: retainer-based pricing, not publicly listed — contact their team directly for rates. As with most specialist agencies, expect a meaningful monthly commitment before campaigns begin.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. StreetDog Marketing handles these decisions through their human team — which brings strategic judgment and creative direction to every decision, but means the workflow depends on agency capacity and responsiveness.

This is an important nuance: both Dogfluence and StreetDog Marketing are built for the dog space specifically. StreetDog Marketing brings genuine dog industry expertise — their team understands dog brands, dog audiences, and dog culture at a strategic level. Dogfluence approaches niche depth differently: breed filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail are built directly into the platform so every campaign automatically surfaces creators whose dogs match your product. One delivers niche expertise through human strategy; the other encodes it into software.

Dogfluence: create an account, browse creators by breed and sizing, and launch your first campaign the same day — no briefing calls, no statements of work. StreetDog Marketing: managed agency onboarding involves strategy alignment, campaign briefing, and team setup before anything goes live. For brands that want a strategic partner involved from the start, that process is expected; for brands that want immediate campaign access, Dogfluence launches today.