Timmermann Group Pet vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, every campaign decision, and every performance data point from day one. Brand Trail rotates creators based on your live PostMetrics data — you see what's working in real time and the platform adjusts automatically. With Timmermann Group Pet, the agency manages influencer selection, content guidelines, campaign execution, and reporting. You benefit from their team's expertise and pet industry knowledge, but the creator relationships and campaign infrastructure sit with the agency. When the retainer ends, so does the operational layer built around your campaigns.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For dog brands wanting managed support without surrendering data ownership, the Personal Pack Leader add-on ($299/mo on Scale) pairs you with a dedicated success manager — total $698/month. Timmermann Group Pet operates as a full-service agency at full-service pricing: retainers typically run $5,000–$20,000+/month, which covers the breadth of services including strategy, media, creative, and influencer. For dog brands whose primary need is influencer and creator activation — not a complete marketing department — Dogfluence's subscription economics are significantly more efficient.

Dogfluence automates the creator program in ways agency processes cannot match. Brand Trail continuously surfaces new creators and swaps out underperformers based on live PostMetrics attribution — no roster renegotiation or account team intervention required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform compounds Instagram account health between active campaign cycles. Timmermann Group Pet manages influencer activations through their team — which delivers strategic, hands-on execution, but means the workflow depends on agency capacity, content review cycles, and account team responsiveness.

Dogfluence is built exclusively for dog brands, with breed-level creator filtering, dog sizing data (neck girth, chest girth, body length), Brand Trail for performance-based creator rotation, and PostMetrics attribution that links creator activity to real post outcomes. Timmermann Group Pet has a dedicated pet practice with genuine industry knowledge across the broader pet market — dogs, cats, and other animals — but operates with general agency tools. Their pet vertical expertise is strategic and executional; Dogfluence's dog-specific capabilities are structural and technical, embedded in the platform's data layer.

Dogfluence: create an account, filter creators by breed, and launch your first campaign the same day. Timmermann Group Pet: full-service agency workflow — discovery calls, scope alignment, strategy development, creative briefs, influencer research, contract coordination, and content approval before any creator goes live. For dog brands running always-on creator programs, that onboarding overhead is significant. Timmermann's integrated service scope is most valuable for brands running complex, multi-channel marketing campaigns where influencer is one component of a larger coordinated effort.