Y
vs
Comparación de plataformas 2026
Yotpo vs Dogfluence (2026)
¿Qué plataforma de marketing de influencers es mejor para marcas de mascotas? Una comparación honesta lado a lado.
Elige Yotpo si
DTC eCommerce brands (primarily Shopify) that need customer reviews, loyalty/rewards, SMS marketing, and UGC from existing customers managed in one integrated platform.
Elige Dogfluence si
Dog brands wanting breed-precise influencer campaigns, dog sizing data for frictionless sendouts, and performance-based creator attribution — all from a self-serve platform starting at $199/mo.
Veredicto rápido
Elige Yotpo si...
- Customer reviews and ratings — the industry-leading product review and Q&A solution for DTC eCommerce
- Loyalty and rewards programs — points, VIP tiers, referrals, and redemption mechanics to retain existing customers
- SMS marketing — native SMS and MMS campaigns for DTC brands
- UGC photo and video collection from customers and brand advocates
- Subscriptions management for recurring-purchase DTC products
- Deep Shopify integration — one of the most deeply integrated apps in the Shopify ecosystem
- Influencer and creator tools via Yotpo Creators — affiliate and ambassador programs for existing customers
- Large installed base of DTC brands and an established review network
Elige Dogfluence si...
- Dog-breed creator filtering — find creators whose dogs match your exact target breed (Yotpo has no creator discovery or breed filtering)
- Dog sizing data (neck girth, chest girth, body length) on every creator profile — eliminates wasted product gifts for harnesses, collars, and apparel
- Dog-only creator network — every creator is a genuine dog owner, zero noise from unrelated niches
- Social Amplification — posts automatically matched to relevant dog creators in the network for organic reach beyond paid placements
- Brand Trail — swap underperforming creators mid-campaign based on live contribution data (performance-based creator swapping)
- PostMetrics attribution — track which creator actually drove site visits and sales
- Built specifically for dog brands — not a generic reviews tool adapted for pet categories
Comparación de funciones
Dogfluence vs Yotpo
Función
Dogfluence
Yotpo
Dog-breed creator filteringYotpo has no creator discovery tool — its influencer feature (Yotpo Creators) works with your existing customers and affiliates, not a searchable creator database filtered by breed
Dog sizing data (neck girth, chest, body length)Unique to Dogfluence — eliminates sizing back-and-forth for harness, collar, and apparel sendouts
Dog-only creator networkYotpo has no dog-specific creator network; Yotpo Creators activates existing brand customers as advocates
Social Amplification (auto post-to-creator matching)Every post published through Dogfluence is automatically matched to relevant dog creators for contributions — Yotpo has no equivalent post amplification layer
Brand Trail (performance-based creator swapping)Dogfluence lets brands dynamically replace underperforming creators based on live contribution data. Yotpo has no equivalent mid-campaign creator optimisation feature.
PostMetrics sales attributionDogfluence attributes sales and site visits to specific creators. Yotpo tracks reviews and loyalty impact on conversion, not influencer campaign attribution.
Customer reviews and ratingsYotpo's core product — product reviews, ratings, and Q&A published on PDPs and syndicated across DTC storefronts
Loyalty and rewards programsYotpo Loyalty offers points, VIP tiers, referral programs, and redemption mechanics — a complete retention system Dogfluence does not offer
SMS marketingYotpo SMS is a dedicated native channel for DTC brands — Dogfluence has no SMS marketing capability
UGC photo and video collectionYotpo collects and displays visual UGC from customers — Dogfluence focuses on creator-generated content through influencer campaigns, not UGC from buyers
Subscriptions managementYotpo Subscriptions handles recurring purchase management — relevant for dog food and supplement brands with subscription products
Shopify integrationYotpo is one of the deepest Shopify integrations in the ecosystem — reviews, loyalty, SMS, and UGC all connect natively
Influencer / creator toolsDifferent approaches: Dogfluence discovers and manages external dog creators by breed. Yotpo Creators activates existing customers and affiliates — no external creator discovery or breed filtering.
Self-serve access from $199/moYotpo offers a free reviews tier and paid plans from ~$15/mo for reviews — but loyalty, SMS, and full platform access require separate paid plans that add up significantly. Dogfluence's Scout plan at $199/mo includes campaigns, creator access, and attribution in one plan.
Free plan availableYotpo offers a free plan for basic reviews. Dogfluence requires a paid plan to run campaigns — Scout at $199/mo, Scale at $399/mo with a 14-day free trial.
Campaign managementDogfluence has a dedicated influencer campaign workflow. Yotpo does not have a campaign management tool in the traditional influencer marketing sense.
AI campaign builder
Dog-breed creator filtering
Yotpo has no creator discovery tool — its influencer feature (Yotpo Creators) works with your existing customers and affiliates, not a searchable creator database filtered by breedDogfluence
Yotpo
Dog sizing data (neck girth, chest, body length)
Unique to Dogfluence — eliminates sizing back-and-forth for harness, collar, and apparel sendoutsDogfluence
Yotpo
Dog-only creator network
Yotpo has no dog-specific creator network; Yotpo Creators activates existing brand customers as advocatesDogfluence
Yotpo
Social Amplification (auto post-to-creator matching)
Every post published through Dogfluence is automatically matched to relevant dog creators for contributions — Yotpo has no equivalent post amplification layerDogfluence
Yotpo
Brand Trail (performance-based creator swapping)
Dogfluence lets brands dynamically replace underperforming creators based on live contribution data. Yotpo has no equivalent mid-campaign creator optimisation feature.Dogfluence
Yotpo
PostMetrics sales attribution
Dogfluence attributes sales and site visits to specific creators. Yotpo tracks reviews and loyalty impact on conversion, not influencer campaign attribution.Dogfluence
Yotpo
Customer reviews and ratings
Yotpo's core product — product reviews, ratings, and Q&A published on PDPs and syndicated across DTC storefrontsDogfluence
Yotpo
Loyalty and rewards programs
Yotpo Loyalty offers points, VIP tiers, referral programs, and redemption mechanics — a complete retention system Dogfluence does not offerDogfluence
Yotpo
SMS marketing
Yotpo SMS is a dedicated native channel for DTC brands — Dogfluence has no SMS marketing capabilityDogfluence
Yotpo
UGC photo and video collection
Yotpo collects and displays visual UGC from customers — Dogfluence focuses on creator-generated content through influencer campaigns, not UGC from buyersDogfluence
Yotpo
Subscriptions management
Yotpo Subscriptions handles recurring purchase management — relevant for dog food and supplement brands with subscription productsDogfluence
Yotpo
Shopify integration
Yotpo is one of the deepest Shopify integrations in the ecosystem — reviews, loyalty, SMS, and UGC all connect nativelyDogfluence
Yotpo
Influencer / creator tools
Different approaches: Dogfluence discovers and manages external dog creators by breed. Yotpo Creators activates existing customers and affiliates — no external creator discovery or breed filtering.Dogfluence
Yotpo
Self-serve access from $199/mo
Yotpo offers a free reviews tier and paid plans from ~$15/mo for reviews — but loyalty, SMS, and full platform access require separate paid plans that add up significantly. Dogfluence's Scout plan at $199/mo includes campaigns, creator access, and attribution in one plan.Dogfluence
Yotpo
Free plan available
Yotpo offers a free plan for basic reviews. Dogfluence requires a paid plan to run campaigns — Scout at $199/mo, Scale at $399/mo with a 14-day free trial.Dogfluence
Yotpo
Campaign management
Dogfluence has a dedicated influencer campaign workflow. Yotpo does not have a campaign management tool in the traditional influencer marketing sense.Dogfluence
Yotpo
AI campaign builder
Dogfluence
Yotpo
Solo en Dogfluence
Amplificación de Instagram integrada. Ninguna otra plataforma tiene esto.
Cuando publicas una publicación de Instagram como marca canina, Dogfluence la conecta automáticamente con creadores caninos que probablemente interactuarán con ella. Sus comentarios reales, coautoría y storytelling aumentan drásticamente el rendimiento de tu publicación y mejoran la salud de tu cuenta con cada impulso.
Plataformas de influencers tradicionales
- Tu publicación de Instagram llega solo a los seguidores existentes — cero alcance nuevo
- Engagement de IG plano — el algoritmo de Instagram no ve momentum
- Sin coincidencia de creadores para tu contenido de Instagram
- La salud de tu cuenta de Instagram se estanca entre campañas
Con Dogfluence
- Tu publicación de Instagram se conecta con creadores caninos adecuados
- Los creadores comentan y coautorizan en Instagram — engagement real de IG de perfiles relevantes
- Cada impulso mejora drásticamente el rendimiento de tu publicación de Instagram
- La amplificación continua mejora la salud de tu cuenta de Instagram a lo largo del tiempo
Cómo funciona la amplificación de Instagram
Publicas como marca
Publica tu publicación de Instagram como tu marca. Activa un Boost para iniciar la amplificación.
Conectamos creadores adecuados
Dogfluence identifica creadores en nuestra red cuyo perfil canino y audiencia mejor se adaptan a tu contenido.
Creadores interactúan, publicación despega
Engagement real de IG de perfiles caninos relevantes — aumentando tu alcance, puntuación de relevancia de Instagram y salud de cuenta a largo plazo.
GRIN, Upfluence, CreatorIQ, Modash — ninguno tiene una capa de amplificación de Instagram integrada. Te ayudan a encontrar creadores. Nosotros te ayudamos a amplificar cada publicación de Instagram que publicas.
La ventaja del nicho canino
Creado para productos caninos. Las plataformas genéricas no.
Las plataformas de influencers genéricas tienen millones de creadores pero cero comprensión de la industria de mascotas. Para las marcas caninas, esa brecha crea problemas reales.
Envío típico de plataforma
- 1Encontrar creador que publica sobre perros
- 2DM: "¿Qué raza es tu perro?"
- 3DM: "¿Qué talla de arnés necesita tu perro?"
- 4DM: "¿Puedes medir el perímetro del cuello y el pecho?"
- 5Esperar días por respuesta. Repetir para cada creador.
Horas de DMs manuales por campaña
Envío en Dogfluence
- 1Filtra por raza, talla y adecuación al producto
- 2Envía el producto. Listo.
2 pasos, cero suposiciones
Cada perfil canino incluye lo que las marcas de productos realmente necesitan
Perímetro del cuello
Para collares y pañuelos
Perímetro del pecho
Para arneses y chaquetas
Longitud corporal
Para abrigos y ropa
Datos de salud
Alergias y condiciones
Ninguna otra plataforma de influencers captura medidas de adecuación al producto. Para marcas de mascotas que realizan envíos de productos físicos, esto elimina completamente la adivinanza de tallas.
Función exclusiva
Conoce Brand Trail. Ninguna otra plataforma tiene esto.
Los programas de embajadores tradicionales te atan a los mismos creadores. Brand Trail es un sistema basado en rendimiento que optimiza continuamente tu roster de creadores.
Creadores se unen
Los creadores se postulan a tu Brand Trail y comienzan a contribuir contenido
Métricas rastreadas
La calidad de contribución, engagement y adecuación al producto se miden automáticamente
Marca optimiza
Reemplaza a los que no rinden con nuevo talento basado en datos reales, no suposiciones
Mejores creadores permanecen
Tu roster mejora continuamente en lugar de estancarse
Programas de embajadores tradicionales
- Roster estático — sin forma fácil de rotar creadores
- Atrapado con los que no rinden durante todo el contrato
- Sin datos de rendimiento para informar decisiones
Brand Trail
- Roster dinámico que evoluciona con el rendimiento
- Intercambia creadores basándote en la calidad de contribución
- La atribución de PostMetrics demuestra lo que funciona
Modelo de precios
Cómo se comparan los precios
Yotpo
Free plan for basic reviews; paid plans from ~$15/month for reviews. Loyalty, SMS, and full suite priced separately — enterprise pricing for the full platform.
- Suscripción mensual fija independientemente del uso
- El presupuesto se consume incluso entre campañas
- Contratos anuales comunes en niveles superiores
Dogfluence
Suscripción + Créditos
- Suscripción mensual asequible desde €199/mes
- Los créditos se consumen solo cuando las campañas están activas
- Sin presupuesto desperdiciado entre campañas
- Comienza gratis, actualiza cuando veas resultados
FAQ
Preguntas frecuentes
Ready to try the platform built for pet brands?
Join 100+ pet brands already using Dogfluence. Start free, no credit card required.
No credit card required
Set up in 5 minutes
Cancel anytime