Is 1stCollab good for dog brands?

1stCollab can work for dog brands at the earliest stage when budget is the primary constraint — the free plan allows some gifting campaigns at no cost, and there is a pets category to filter by. The meaningful gaps emerge quickly: there is no dog-breed filtering, so you cannot target creators whose dogs match the breed your product is designed for. There is no dog sizing data, so shipping harnesses or apparel requires manual sizing coordination outside the platform. And there is no creator-level attribution connecting posts to site visits or sales. For dog brands where breed relevance and product fit matter — which is most of them — those gaps add up.

How does 1stCollab pricing compare to Dogfluence?

1stCollab has a free plan and paid plans starting from approximately $49/month, making it one of the lowest-cost entry points in the influencer marketing space. Dogfluence's Scout plan starts at $199/month and Scale at $399/month (with a 14-day free trial). The price difference reflects what each platform offers: 1stCollab is a horizontal marketplace with no dog-specific infrastructure; Dogfluence is built entirely for dog brands with breed filtering, dog sizing data, PostMetrics attribution, Brand Trail, and Social Amplification — capabilities that justify the higher starting price for any brand where dog-specific precision matters.

Does 1stCollab have dog breed filtering?

No. 1stCollab includes a pets niche category that lets you narrow creator searches to pet-content creators broadly, but there is no breed-level filtering. You cannot specify that you only want creators who own French Bulldogs, German Shepherds, or any other specific breed. For a dog brand selling a breed-specific product — like a brachycephalic-safe collar or a large-breed joint supplement — this means you are gifting into a general pets audience with no guarantee of breed relevance. Dogfluence was built specifically to solve this problem.

What is Brand Trail and does 1stCollab have it?

Brand Trail is Dogfluence's performance-based creator-swapping feature. When a creator in your campaign underperforms, Brand Trail automatically surfaces better-fit alternatives — without pausing the campaign or starting over. 1stCollab uses a creator application model: brands review and approve applicants at campaign setup, and there is no mechanism to dynamically swap creators based on performance mid-campaign. Once a creator is approved in 1stCollab, campaign optimisation is handled manually.

What is Social Amplification and does 1stCollab offer it?

Social Amplification is a Dogfluence feature where brand posts are automatically matched with relevant dog creators who engage and contribute, improving post visibility and account performance over time. It is an always-on layer that operates independently of discrete gifting campaigns. 1stCollab does not have an equivalent — its model is campaign-based, where brands run individual gifting or paid campaigns with creators who apply. There is no ongoing post-amplification mechanism outside of those defined campaigns.

Can 1stCollab handle dog product sizing for sendouts?

No. 1stCollab supports product gifting workflows but does not store dog body measurements. For dog apparel, harnesses, collars, or any size-dependent product, brands using 1stCollab need to confirm sizing through manual communication with each creator outside the platform — adding friction, delays, and the risk of shipping a wrong-sized product. Dogfluence stores neck girth, chest girth, and body length on every creator profile to eliminate this coordination problem entirely.

Comparaison de plateformes 2026

1stCollab vs Dogfluence (2026)

Quelle plateforme de marketing d'influence est la meilleure pour les marques d'animaux ? Une comparaison honnête côte à côte.

Choisissez 1stCollab si

SMB brands across any category wanting a free or low-cost entry point to nano and micro-influencer marketing via a self-serve gifting marketplace, without needing dog-specific features.

Choisissez Dogfluence si

Dog brands wanting breed-matched creator discovery, dog sizing data for accurate product sendouts, ongoing Social Amplification on every post, and performance-based campaign optimisation — built exclusively for the dog market.

Commencer gratuitement Réserver une démo

Verdict rapide

Choisissez 1stCollab si...

Free plan available — 1stCollab offers a no-cost entry point, making it accessible for early-stage brands with zero influencer budget
Lower starting price — paid plans from approximately $49/month offer the lowest price point among self-serve influencer platforms
Gifting workflow built-in — 1stCollab has a structured product gifting flow for brands wanting to run gifting-first campaigns without paying creator fees
Broad horizontal marketplace — suitable for brands that sell across multiple unrelated categories and want a single platform for all influencer activity
Nano-influencer access — strong concentration of nano-influencers (under 10K followers) for brands prioritising authenticity and low gifting costs over reach
Creator application model — creators apply to campaigns, giving brands a passive inbound discovery experience without outreach effort

Choisissez Dogfluence si...

Dog-breed creator filtering — find creators whose dogs match the exact breed your product is designed for. 1stCollab has a pets category but no breed-level filtering whatsoever.
Dog sizing data (neck girth, chest girth, body length) on every creator profile — ship the right product size without any manual back-and-forth. No other influencer platform has this.
Brand Trail: performance-based creator swapping — automatically surface better-fit alternatives when a creator underperforms, mid-campaign. 1stCollab's marketplace model has no equivalent optimisation layer.
Social Amplification — Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute, compounding post performance over time. 1stCollab does not have an always-on post amplification feature.
Dog-only creator network — every creator on Dogfluence owns a dog and creates dog-first content. 1stCollab is a horizontal marketplace covering all niches; dog creators are a small subset of a generalist pool.
PostMetrics attribution — know which creator drove actual site visits and conversions, not just who posted. 1stCollab provides campaign-level reporting without creator-level attribution to downstream sales.
Purpose-built for the dog market — from gifting coordination to creator discovery, every Dogfluence feature reflects the realities of selling dog products to dog owners.

Comparaison des fonctionnalités

Dogfluence vs 1stCollab

Fonctionnalité

Dogfluence

1stCollab

Built-in Social AmplificationDogfluence automatically matches brand posts with relevant dog creators who engage and contribute, improving post performance over time. 1stCollab is a campaign marketplace — it does not have an always-on post amplification layer outside of discrete campaigns.

Dog-breed creator filteringDogfluence filters by the exact breed a creator owns. 1stCollab includes a pets niche category but offers no breed-level filtering — you cannot target Golden Retriever creators specifically, only general 'pets' creators.

Dog sizing data (neck girth, chest girth, body length)Dogfluence stores three body measurements per dog on every creator profile. 1stCollab has no dog sizing data — sizing coordination for dog apparel, harnesses, and gear happens manually outside the platform.

Brand Trail: performance-based creator swappingBrand Trail automatically surfaces better-performing creator alternatives mid-campaign without pausing it. 1stCollab uses a creator application model where brands select participants at campaign setup — there is no ongoing performance-based optimisation.

Dog-only creator networkEvery creator on Dogfluence owns a dog and creates dog-first content. 1stCollab is a horizontal marketplace spanning all niches — dog creators represent a fraction of a much larger generalist pool.

PostMetrics attributionDogfluence tracks which creators drove site visits, conversions, and engagement at the creator level. 1stCollab provides campaign reporting on reach and posts delivered, without creator-level attribution to downstream revenue.

Free plan1stCollab offers a free plan allowing brands to run limited campaigns at no cost — useful for very early-stage brands testing influencer marketing. Dogfluence's plans start at $199/month, reflecting the specialised dog-niche infrastructure.

Starting price1stCollab's entry price is lower than Dogfluence's Scout plan. Dogfluence's pricing reflects its dog-specific creator network, breed filtering, sizing data, and attribution infrastructure.

$199/mo (Scout plan)

~$49/mo (paid plans from ~$49–$199/mo)

14-day free trialDogfluence's Scale plan ($399/mo) includes a 14-day free trial. 1stCollab offers a free tier rather than a time-limited trial of its paid features.

Self-serve campaign dashboardBoth platforms are self-serve. Dogfluence's dashboard is built around dog-brand workflows including breed filtering and sizing data. 1stCollab's dashboard manages creator applications and gifting logistics across all niches.

Creator application / inbound discovery1stCollab allows creators to apply to brand campaigns, giving brands a passive inbound discovery experience. Dogfluence uses a curated outbound matching model — brands search a breed-filtered creator pool rather than receiving applications.

Gifting workflowBoth platforms support gifting-based collaborations. Dogfluence's gifting workflow uses stored dog sizing data to ensure the right product size is sent. 1stCollab manages gifting logistics but without pet-specific sizing information.

Nano and micro-influencer focusBoth platforms concentrate on nano and micro-influencers for authentic content. Dogfluence's creators are nano/micro within the dog niche specifically; 1stCollab's nano/micro pool spans all consumer categories.

Monthly billing, no annual lock-inBoth platforms offer flexible monthly billing without mandatory annual contracts.

Built-in Social Amplification

Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute, improving post performance over time. 1stCollab is a campaign marketplace — it does not have an always-on post amplification layer outside of discrete campaigns.

Dogfluence

1stCollab

Dog-breed creator filtering

Dogfluence filters by the exact breed a creator owns. 1stCollab includes a pets niche category but offers no breed-level filtering — you cannot target Golden Retriever creators specifically, only general 'pets' creators.

Dogfluence

1stCollab

Dog sizing data (neck girth, chest girth, body length)

Dogfluence stores three body measurements per dog on every creator profile. 1stCollab has no dog sizing data — sizing coordination for dog apparel, harnesses, and gear happens manually outside the platform.

Dogfluence

1stCollab

Brand Trail: performance-based creator swapping

Brand Trail automatically surfaces better-performing creator alternatives mid-campaign without pausing it. 1stCollab uses a creator application model where brands select participants at campaign setup — there is no ongoing performance-based optimisation.

Dogfluence

1stCollab

Dog-only creator network

Every creator on Dogfluence owns a dog and creates dog-first content. 1stCollab is a horizontal marketplace spanning all niches — dog creators represent a fraction of a much larger generalist pool.

Dogfluence

1stCollab

PostMetrics attribution

Dogfluence tracks which creators drove site visits, conversions, and engagement at the creator level. 1stCollab provides campaign reporting on reach and posts delivered, without creator-level attribution to downstream revenue.

Dogfluence

1stCollab

Free plan

1stCollab offers a free plan allowing brands to run limited campaigns at no cost — useful for very early-stage brands testing influencer marketing. Dogfluence's plans start at $199/month, reflecting the specialised dog-niche infrastructure.

Dogfluence

1stCollab

Starting price

1stCollab's entry price is lower than Dogfluence's Scout plan. Dogfluence's pricing reflects its dog-specific creator network, breed filtering, sizing data, and attribution infrastructure.

Dogfluence

$199/mo (Scout plan)

1stCollab

~$49/mo (paid plans from ~$49–$199/mo)

14-day free trial

Dogfluence's Scale plan ($399/mo) includes a 14-day free trial. 1stCollab offers a free tier rather than a time-limited trial of its paid features.

Dogfluence

1stCollab

Self-serve campaign dashboard

Both platforms are self-serve. Dogfluence's dashboard is built around dog-brand workflows including breed filtering and sizing data. 1stCollab's dashboard manages creator applications and gifting logistics across all niches.

Dogfluence

1stCollab

Creator application / inbound discovery

1stCollab allows creators to apply to brand campaigns, giving brands a passive inbound discovery experience. Dogfluence uses a curated outbound matching model — brands search a breed-filtered creator pool rather than receiving applications.

Dogfluence

1stCollab

Gifting workflow

Both platforms support gifting-based collaborations. Dogfluence's gifting workflow uses stored dog sizing data to ensure the right product size is sent. 1stCollab manages gifting logistics but without pet-specific sizing information.

Dogfluence

1stCollab

Nano and micro-influencer focus

Both platforms concentrate on nano and micro-influencers for authentic content. Dogfluence's creators are nano/micro within the dog niche specifically; 1stCollab's nano/micro pool spans all consumer categories.

Dogfluence

1stCollab

Monthly billing, no annual lock-in

Both platforms offer flexible monthly billing without mandatory annual contracts.

Dogfluence

1stCollab

Exclusivement sur Dogfluence

Amplification Instagram intégrée. Aucune autre plateforme n'a cela.

Lorsque vous publiez un post Instagram en tant que marque canine, Dogfluence le connecte automatiquement avec des créateurs canins susceptibles d'interagir avec lui. Leurs vrais commentaires, co-auteurship et storytelling améliorent considérablement les performances de votre post et renforcent la santé de votre compte à chaque boost.

Plateformes d'influenceurs traditionnelles

Votre post Instagram n'atteint que les abonnés existants — zéro nouvelle portée
Engagement IG plat — l'algorithme d'Instagram ne voit aucun momentum
Pas de correspondance de créateurs pour votre contenu Instagram
La santé de votre compte Instagram stagne entre les campagnes

Avec Dogfluence

Votre post Instagram est associé à des créateurs canins appropriés
Les créateurs commentent et co-autorisent sur Instagram — vrai engagement IG de profils pertinents
Chaque boost améliore considérablement les performances de votre post Instagram
L'amplification continue améliore la santé de votre compte Instagram dans le temps

Comment fonctionne l'amplification Instagram

Vous publiez en tant que marque

Publiez votre post Instagram en tant que votre marque. Activez un Boost pour démarrer l'amplification.

Nous associons des créateurs appropriés

Dogfluence identifie des créateurs dans notre réseau dont le profil canin et l'audience correspondent le mieux à votre contenu.

Les créateurs interagissent, le post s'envole

Vrai engagement IG de profils canins pertinents — boostant votre portée, votre score de pertinence Instagram et la santé de votre compte à long terme.

GRIN, Upfluence, CreatorIQ, Modash — aucun n'a de couche d'amplification Instagram intégrée. Ils vous aident à trouver des créateurs. Nous vous aidons à amplifier chaque post Instagram que vous publiez.

L'avantage de la niche canine

Conçu pour les produits canins. Pas les plateformes génériques.

Les plateformes d'influenceurs génériques ont des millions de créateurs mais zéro compréhension de l'industrie des animaux. Pour les marques canines, ce fossé crée de vrais problèmes.

Envoi typique sur plateforme

1Trouver un créateur qui publie sur les chiens
2DM : « Quelle race est votre chien ? »
3DM : « Quelle taille de harnais votre chien a-t-il besoin ? »
4DM : « Pouvez-vous mesurer le tour de cou et de poitrine ? »
5Attendre des jours pour une réponse. Répéter pour chaque créateur.

Des heures de DMs manuels par campagne

Envoi sur Dogfluence

1Filtrez par race, taille et adéquation produit
2Envoyez le produit. Terminé.

2 étapes, zéro supposition

Chaque profil canin inclut ce dont les marques de produits ont vraiment besoin

Tour de cou

Pour colliers et bandanas

Tour de poitrine

Pour harnais et vestes

Longueur du corps

Pour manteaux et vêtements

Données de santé

Allergies et conditions

Aucune autre plateforme d'influenceurs ne capture les mesures d'adéquation produit. Pour les marques d'animaux qui font des envois de produits physiques, cela élimine complètement les approximations de taille.

Fonctionnalité exclusive

Découvrez Brand Trail. Aucune autre plateforme n'a cela.

Les programmes d'ambassadeurs traditionnels vous lient aux mêmes créateurs. Brand Trail est un système basé sur la performance qui optimise continuellement votre roster de créateurs.

Les créateurs rejoignent

Les créateurs postulent à votre Brand Trail et commencent à contribuer du contenu

Métriques suivies

La qualité des contributions, l'engagement et l'adéquation produit sont mesurés automatiquement

La marque optimise

Remplacez les sous-performeurs par de nouveaux talents basés sur des données réelles, pas des suppositions

Les meilleurs créateurs restent

Votre roster s'améliore continuellement au lieu de stagner

Programmes d'ambassadeurs traditionnels

Roster statique — pas de moyen simple de faire tourner les créateurs
Bloqué avec les sous-performeurs pour toute la durée du contrat
Pas de données de performance pour éclairer les décisions

Brand Trail

Roster dynamique qui évolue avec les performances
Échangez des créateurs en fonction de la qualité des contributions
L'attribution PostMetrics prouve ce qui fonctionne

Modèle de tarification

Comment les prix se comparent

1stCollab

Free plan available; paid plans from approximately $49–$199/month

Abonnement mensuel fixe quelle que soit l'utilisation
Le budget se consomme même entre les campagnes
Contrats annuels courants aux niveaux supérieurs

Dogfluence

Abonnement + Crédits

Abonnement mensuel abordable à partir de 199€/mois
Les crédits ne sont consommés que lorsque les campagnes sont actives
Pas de budget gaspillé entre les campagnes
Commencez gratuitement, mettez à niveau quand vous voyez des résultats

Commencer gratuitement

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