Why do dog brands start with manual outreach?

Manual outreach is the default — it costs nothing upfront, feels controllable, and works for one or two creators. The problem appears when brands try to scale: finding the right creators takes hours, sizing is guesswork, attribution is impossible, and the spreadsheet breaks. Most dog brands that move to Dogfluence do so because manual outreach stopped being worth the time invested.

Is manual outreach ever the right choice for a dog brand?

For a one-off campaign with a single creator you already know, manual outreach can work. Once you want to run systematic campaigns — multiple creators, ongoing programs, size-specific products, or any measurement of ROI — manual outreach cannot provide breed filtering, sizing data, or attribution. Those capabilities are only available through a purpose-built platform.

How much time does manual dog influencer outreach actually take?

For a campaign with 10 creators: expect 2–4 hours of Instagram research to find candidates, 1–2 hours of DM outreach and follow-up, 30 minutes per creator for sizing coordination, several hours of campaign tracking setup, and ongoing manual updates throughout the campaign. Dogfluence replaces most of that with filtered search, creator applications, built-in sizing data, and automatic attribution tracking.

What does PostMetrics actually track that spreadsheets can't?

PostMetrics ties each creator's specific contribution — their comment, co-authored post, or storytelling — to measurable outcomes on the brand's social post, including engagement quality, reach amplification, and attribution signals that link creator activity to sales impact. A spreadsheet can record what a creator posted; PostMetrics shows what it actually did for your brand's performance.

What is Social Amplification and why doesn't manual outreach have it?

Social Amplification is Dogfluence's always-on network layer: when a brand publishes a post, Dogfluence automatically matches it with suitable dog creators whose contributions improve that post's performance and compound Instagram account health over time. Manual outreach is campaign-specific and reactive — you do outreach, wait, coordinate, and hope for results. Social Amplification is an automated layer that activates on every post you publish, not just when you run a campaign.

Can I use both Dogfluence and manual outreach?

Yes. Many dog brands use Dogfluence for their ongoing creator program and reserve manual outreach for specific relationships they've built organically. Dogfluence handles the systematic, scalable part — breed-filtered discovery, sizing validation, Brand Trail performance management, PostMetrics attribution — while you keep direct relationships with creators you've worked with personally. The two approaches complement each other.

Manuel vs automatisé 2026

Prospection manuelle vs vs Dogfluence (2026)

DMs et tableurs ou une plateforme dédiée ? Une comparaison honnête de la prospection manuelle d'influenceurs canins versus Dogfluence.

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Problèmes résolus

Où la prospection manuelle est insuffisante

Finding the right creators takes hours — and still produces mismatches

Manuel

Search Instagram for dog-related hashtags. Open profiles one by one. Check if the creator's dog is the right breed. Google the dog's size. Bookmark the profile. Repeat 50 times. Most profiles you visited weren't relevant.

Dogfluence

Filter creators by exact dog breed, follower range, and engagement rate in seconds. Every result is a dog creator — no mixed-niche noise. Sizing data (neck girth, chest girth, body length) is already on every profile.

DM outreach gets ignored or lost

Manuel

Send DMs to 30 creators. Wait a week. Follow up. Half never respond. Two respond asking for payment information you weren't prepared for. One responds two months later.

Dogfluence

Campaigns are visible to the entire Dogfluence creator network. Creators apply to participate — your brief reaches relevant creators without cold outreach. You review applications and choose who to activate.

Product sizing is pure guesswork

Manuel

You order a medium harness for the creator's dog. The dog is a Bernese Mountain Dog. The harness doesn't fit. You ship another size. The creator posts late. The product cost and shipping fee were both wasted.

Dogfluence

Every creator profile includes neck girth, chest girth, and body length measurements. You know the dog's size before you ship. Sample waste from wrong sizing becomes zero.

Tracking campaigns in spreadsheets breaks down immediately

Manuel

Column A: creator name. Column B: post link. Column C: estimated reach. Column D: 'notes.' The spreadsheet has 40 rows. Half the post links are broken. You can't tell which creator performed best. You can't remember why you chose most of them.

Dogfluence

Every campaign, creator, contribution, and result is tracked in your Dogfluence dashboard. PostMetrics attribution links each creator's contribution to real sales impact — not estimated reach from a spreadsheet cell.

Attribution is impossible — you're guessing ROI

Manuel

Your sales went up after the campaign. Was it the campaign? Which post? Which creator? You have no way to know. You'll probably run a similar campaign next time with the same creators because you have no data to tell you otherwise.

Dogfluence

PostMetrics tracks which creator's contribution drove measurable results. You know exactly which creators moved the needle and which didn't. Brand Trail automatically surfaces better-fit replacements for underperformers.

Scaling means more spreadsheets and more DMs

Manuel

You want to run campaigns with 20 creators instead of 5. That means 4× the DM outreach, 4× the shipping coordination, and 4× the spreadsheet rows. You'll need more hours or more headcount.

Dogfluence

Campaigns scale without proportional overhead. The creator network is always-on. Creators apply, you approve. Sizing data is built in. Attribution runs automatically. Social Amplification extends reach on every post without additional creator outreach.

Comparaison côte à côte

Prospection manuelle vs Dogfluence

Aspect

Prospection manuelle

Dogfluence

Creator discovery

Manual hashtag search and profile browsing — hours per discovery session

Breed-filtered search with engagement and audience data — seconds per creator

Dog breed matching

Manual profile review — often inaccurate, breeds misidentified

Native breed filtering — find creators by exact breed owned

Product sizing

Guess or ask each creator individually — frequent wrong-size shipping

Neck girth, chest girth, body length on every profile — zero sizing guesswork

Outreach

Individual DMs — low response rate, untracked, time-consuming

Creators apply to your campaign — no cold outreach required

Campaign tracking

Spreadsheets — manual updates, broken links, no performance comparison

Unified dashboard — all creators, contributions, and results in one place

Sales attribution

Not possible — sales impact is unknown and untrackable

PostMetrics tracks creator-to-sale attribution in real time

Creator performance management

Gut feel — replace creators based on intuition or follower count

Brand Trail — swap creators based on live contribution data automatically

Scale

Linear — more creators means more hours, more DMs, more rows

Non-linear — Social Amplification and creator network scale without proportional effort

Always-on amplification

None — amplification only happens during active campaign periods

Social Amplification activates on every post you publish, not just campaign periods

Monthly cost

Free (your time) — but hours of manual work per creator, per campaign

From $199/month (Scout) — Scale plan ($399/mo) includes a 14-day free trial. All tools included, no per-creator fees

Creator discovery

Manuel

Manual hashtag search and profile browsing — hours per discovery session

Dogfluence

Breed-filtered search with engagement and audience data — seconds per creator

Dog breed matching

Manuel

Manual profile review — often inaccurate, breeds misidentified

Dogfluence

Native breed filtering — find creators by exact breed owned

Product sizing

Manuel

Guess or ask each creator individually — frequent wrong-size shipping

Dogfluence

Neck girth, chest girth, body length on every profile — zero sizing guesswork

Outreach

Manuel

Individual DMs — low response rate, untracked, time-consuming

Dogfluence

Creators apply to your campaign — no cold outreach required

Campaign tracking

Manuel

Spreadsheets — manual updates, broken links, no performance comparison

Dogfluence

Unified dashboard — all creators, contributions, and results in one place

Sales attribution

Manuel

Not possible — sales impact is unknown and untrackable

Dogfluence

PostMetrics tracks creator-to-sale attribution in real time

Creator performance management

Manuel

Gut feel — replace creators based on intuition or follower count

Dogfluence

Brand Trail — swap creators based on live contribution data automatically

Scale

Manuel

Linear — more creators means more hours, more DMs, more rows

Dogfluence

Non-linear — Social Amplification and creator network scale without proportional effort

Always-on amplification

Manuel

None — amplification only happens during active campaign periods

Dogfluence

Social Amplification activates on every post you publish, not just campaign periods

Monthly cost

Manuel

Free (your time) — but hours of manual work per creator, per campaign

Dogfluence

From $199/month (Scout) — Scale plan ($399/mo) includes a 14-day free trial. All tools included, no per-creator fees

Exclusivement sur Dogfluence

Amplification Instagram intégrée. Aucune autre plateforme n'a cela.

Lorsque vous publiez un post Instagram en tant que marque canine, Dogfluence le connecte automatiquement avec des créateurs canins susceptibles d'interagir avec lui. Leurs vrais commentaires, co-auteurship et storytelling améliorent considérablement les performances de votre post et renforcent la santé de votre compte à chaque boost.

Plateformes d'influenceurs traditionnelles

Votre post Instagram n'atteint que les abonnés existants — zéro nouvelle portée
Engagement IG plat — l'algorithme d'Instagram ne voit aucun momentum
Pas de correspondance de créateurs pour votre contenu Instagram
La santé de votre compte Instagram stagne entre les campagnes

Avec Dogfluence

Votre post Instagram est associé à des créateurs canins appropriés
Les créateurs commentent et co-autorisent sur Instagram — vrai engagement IG de profils pertinents
Chaque boost améliore considérablement les performances de votre post Instagram
L'amplification continue améliore la santé de votre compte Instagram dans le temps

Comment fonctionne l'amplification Instagram

Vous publiez en tant que marque

Publiez votre post Instagram en tant que votre marque. Activez un Boost pour démarrer l'amplification.

Nous associons des créateurs appropriés

Dogfluence identifie des créateurs dans notre réseau dont le profil canin et l'audience correspondent le mieux à votre contenu.

Les créateurs interagissent, le post s'envole

Vrai engagement IG de profils canins pertinents — boostant votre portée, votre score de pertinence Instagram et la santé de votre compte à long terme.

GRIN, Upfluence, CreatorIQ, Modash — aucun n'a de couche d'amplification Instagram intégrée. Ils vous aident à trouver des créateurs. Nous vous aidons à amplifier chaque post Instagram que vous publiez.

Fonctionnalité exclusive

Découvrez Brand Trail. Aucune autre plateforme n'a cela.

Les programmes d'ambassadeurs traditionnels vous lient aux mêmes créateurs. Brand Trail est un système basé sur la performance qui optimise continuellement votre roster de créateurs.

Les créateurs rejoignent

Les créateurs postulent à votre Brand Trail et commencent à contribuer du contenu

Métriques suivies

La qualité des contributions, l'engagement et l'adéquation produit sont mesurés automatiquement

La marque optimise

Remplacez les sous-performeurs par de nouveaux talents basés sur des données réelles, pas des suppositions

Les meilleurs créateurs restent

Votre roster s'améliore continuellement au lieu de stagner

Programmes d'ambassadeurs traditionnels

Roster statique — pas de moyen simple de faire tourner les créateurs
Bloqué avec les sous-performeurs pour toute la durée du contrat
Pas de données de performance pour éclairer les décisions

Brand Trail

Roster dynamique qui évolue avec les performances
Échangez des créateurs en fonction de la qualité des contributions
L'attribution PostMetrics prouve ce qui fonctionne

FAQ

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