My Pet Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and data point from day one. You choose creators, review breed and sizing data, set requirements, and track attribution in real time. With My Pet Agency, the agency manages talent on your behalf — briefing, coordination, and creator relationships go through their team. When an engagement ends, so does your access to that relationship.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. My Pet Agency operates on a campaign or retainer model with no public pricing — contact is required for all rates. For ongoing dog creator programs with attribution data and breed-level precision, Dogfluence's subscription provides better economics and data ownership than a managed agency engagement.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. My Pet Agency handles these decisions through their team — which delivers personal, managed service but means the workflow depends on agency availability and responsiveness.

Dogfluence is built exclusively for dog brands, with breed-level creator filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail for ongoing performance-based roster management. My Pet Agency covers all pet species — dogs, cats, and other animals — which means dog-specific tools like breed filters and sizing data are not part of their offering. There is no way to filter by breed or access dog measurement data through a managed pet talent agency.

Dogfluence: create an account, browse creators by breed, and launch your first campaign the same day — no briefing calls, no onboarding process, no waiting for creator availability. My Pet Agency: managed agency workflow — brief submission, creator shortlisting, approval rounds, and campaign coordination before anything goes live. For brands wanting an always-on dog influencer program, that overhead is significant.