Petfluence vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and performance data point from day one — with PostMetrics attribution showing which creator drives real results. With Petfluence, you browse and connect with creators through a marketplace, but the platform facilitates introductions rather than providing end-to-end campaign management with attribution. Petfluence is a discovery and connection layer; Dogfluence is a complete campaign operating system.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. Petfluence offers a 'Try for Free' entry point with a 'Book a call' CTA for brand pricing — the freemium model may be appealing for brands exploring the space, but the actual costs for running campaigns at scale are not publicly disclosed. For ongoing creator programs with attribution data, Dogfluence's subscription provides far better economics and data ownership than a marketplace connection model.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. Petfluence handles these decisions through its marketplace model — which offers a free entry point but means the workflow depends on brand initiative and creator response rates.

Dogfluence is built exclusively for dog brands, with breed-level creator filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail for ongoing performance-based roster management. Petfluence covers all pet types across its marketplace — dogs, cats, and other animals — which means dog-specific niche tools like breed filters and sizing data are not part of their offering.

Dogfluence: create an account, browse creators by breed, and launch your first campaign the same day — no briefing, no waiting for matches, no outreach delays. Petfluence: browse the marketplace directory, identify relevant creators, reach out, and coordinate collaborations — the speed depends on creator response rates and negotiation.