Pets on Q vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and data point from day one. You choose the creators, review their dogs' sizing data and breed information, set campaign requirements, and see PostMetrics attribution in real time. With Pets on Q, the agency manages talent relationships on your behalf — creative direction, usage rights, and creator access all go through their team. When the engagement ends, so does your access.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. Pets on Q operates as a managed talent agency: pricing is not publicly listed and requires direct contact. For on-set animal talent and managed social campaigns with established influencer accounts, expect retainer or project fees that reflect agency staffing, talent fees, and handler costs — typically well beyond what a SaaS subscription involves.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. Pets on Q handles these decisions through their team — which delivers white-glove service but means the workflow depends on agency availability and responsiveness.

Dogfluence is built exclusively for dog brands, with breed-level creator filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail for ongoing performance-based roster management. Pets on Q has deep knowledge of the pet talent industry and works across multiple species — their strength is placing professionally trained animals in brand partnerships, not giving brands self-serve tools to manage ongoing creator programs.

Dogfluence: create an account, browse creators by breed, and launch your first campaign the same day. No onboarding calls, no statements of work, no handler scheduling. Pets on Q: managed agency workflow — expect discovery calls, talent vetting, contract negotiations, and production coordination before anything goes live. For on-set shoots that process is expected; for an always-on influencer program it is a significant overhead.