Is Cohley good for dog brands?

Cohley can produce dog-product content — lifestyle photography, product images, and video clips — from its broad creator pool. However, it has no breed-level creator filtering, no dog sizing data for product sendouts, and no attribution tying creator content to downstream sales. Dog brands using Cohley can generate and test content variants, but they cannot guarantee breed-appropriate creators, right-sized sample sendouts, or an ongoing ambassador relationship. Cohley is a content production and testing tool; Dogfluence is a dog ambassador program platform.

How does Cohley pricing compare to Dogfluence?

Cohley does not publish pricing — it operates on an enterprise model requiring a sales conversation. Dogfluence offers transparent self-serve plans: Scout at $199/month and Scale at $399/month with a 14-day free trial. For dog brands, Dogfluence's pricing includes breed filtering, dog sizing data, Brand Trail, PostMetrics attribution, and Social Amplification — dog-specific tools Cohley does not offer at any price tier.

Can Cohley filter creators by dog breed?

No. Cohley matches creators to briefs using category interest, content style, demographic profile, and platform — not the breed of dog they own. For a dog brand with breed-specific products, this means you cannot guarantee that a French Bulldog harness reaches a French Bulldog owner, or that a senior dog supplement creator actually has a senior dog. Dogfluence was built specifically to solve this.

What is Brand Trail and does Cohley have it?

Brand Trail is Dogfluence's system for performance-based creator swapping. If a creator underperforms mid-campaign, Brand Trail surfaces better-fit alternatives based on live contribution data — without pausing the campaign or starting fresh. Cohley is a content production and testing platform: you brief creators, receive content variants, and measure creative performance. There is no ongoing creator optimisation or mid-campaign creator swapping equivalent.

What is Social Amplification and does Cohley offer it?

Social Amplification is Dogfluence's feature that automatically matches every brand post to relevant dog creators — driving organic reach without manual outreach. Cohley is a content production tool: it helps brands create and test content assets, not amplify existing brand posts through a creator network. For dog brands wanting both content production and ongoing post amplification, these are fundamentally different tools.

Can I use both Cohley and Dogfluence?

Yes — they serve different purposes and can complement each other. Cohley is well-suited for producing and A/B testing a library of content variants before scaling paid ad spend. Dogfluence manages your always-on dog ambassador program with breed-matched creators, Social Amplification on every post, and PostMetrics attribution. Some dog brands use Cohley to find their best-performing creative angles, then use Dogfluence to sustain organic reach with genuine breed-matched ambassadors.

Platformvergelijking 2026

Cohley vs Dogfluence (2026)

Welk influencer-marketingplatform is beter voor huisdiermerken? Een eerlijke vergelijking zij aan zij.

Kies Cohley als

Large DTC brands across all categories wanting to produce and A/B test high volumes of content variants to optimise paid creative performance before scaling.

Kies Dogfluence als

Dog brands building an ongoing ambassador program — breed-matched creators, product-fit sizing data, performance attribution, and Social Amplification on every post.

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Snel oordeel

Kies Cohley als...

Content A/B testing — produce multiple creative variants and identify top performers before scaling spend
Diverse content formats at scale — product photography, lifestyle video, and UGC all in one workflow
Performance data on content variants — know which creative drives clicks and conversions before committing budget
Scalable content production — large volume of assets from a broad, diverse creator pool across all lifestyle categories
Content usage rights included — run produced assets as paid ads without separate licensing agreements
Not dog-specific — serves brands across beauty, home, food, fashion, and general DTC without niche restriction

Kies Dogfluence als...

Dog-breed creator filtering — find creators whose dogs match your exact target breed, not a broad lifestyle or pet creator category
Dog sizing data (neck girth, chest girth, body length) on every creator profile — eliminates wrong-size sample sendouts for harness, collar, and apparel brands
Dog-only creator network — every creator owns a dog and creates dog-first content, zero niche dilution from unrelated lifestyle or beauty creators
Brand Trail — performance-based creator swapping mid-campaign based on live contribution data, not manual roster management
PostMetrics attribution — tracks which creator drove actual downstream sales and site visits, not just content delivery counts
Social Amplification — every brand post is automatically matched to relevant dog creators without manual outreach or briefing
Built exclusively for dog brands — every platform feature is a dog-brand tool, not a generic content production workflow

Functievergelijking

Dogfluence vs Cohley

Functie

Dogfluence

Cohley

Dog-breed creator filteringDogfluence filters creators by the exact breeds they own; Cohley uses general creator category and demographic filters — no breed-level matching

Dog sizing data (neck, chest, body)Unique to Dogfluence; eliminates product sample guesswork for dog apparel and gear brands shipping to creators

Dog-only creator networkCohley's creator pool spans lifestyle, beauty, food, and home alongside pets — dog creators are a small, undifferentiated subset

Brand Trail (performance-based creator swapping)Dogfluence dynamically rotates creators based on live performance data; Cohley's model is content brief to delivery without ongoing creator optimisation

PostMetrics sales attributionDogfluence attributes downstream conversions to individual creators; Cohley measures content variant performance, not creator-level revenue attribution

Social Amplification (auto post matching)Dogfluence automatically matches brand posts to engaged dog creators; Cohley is a content production and testing tool, not a post amplification platform

Ongoing ambassador program managementDogfluence manages sustained creator relationships over time; Cohley is oriented around content production batches and variant testing cycles

Content A/B testingCohley's core differentiator — produce multiple content variants and identify top performers before scaling paid spend; Dogfluence does not offer content variant testing

Product photography and video at scaleCohley produces diverse content formats — product stills, lifestyle photography, and video — from a broad creator pool; Dogfluence focuses on ambassador-style social content

Performance data on content variantsCohley surfaces engagement and conversion data per content variant so brands know which creative to scale; Dogfluence tracks creator-level sales attribution, not creative variant benchmarking

Content usage rights includedCohley includes usage rights on produced assets for paid ad deployment; Dogfluence is an ambassador program where content rights depend on individual creator agreements

Transparent self-serve pricingDogfluence plans start at $199/month with public pricing; Cohley requires a sales conversation and is enterprise-focused with no public pricing

Campaign management dashboard

Dog-breed creator filtering

Dogfluence filters creators by the exact breeds they own; Cohley uses general creator category and demographic filters — no breed-level matching

Dogfluence

Cohley

Dog sizing data (neck, chest, body)

Unique to Dogfluence; eliminates product sample guesswork for dog apparel and gear brands shipping to creators

Dogfluence

Cohley

Dog-only creator network

Cohley's creator pool spans lifestyle, beauty, food, and home alongside pets — dog creators are a small, undifferentiated subset

Dogfluence

Cohley

Brand Trail (performance-based creator swapping)

Dogfluence dynamically rotates creators based on live performance data; Cohley's model is content brief to delivery without ongoing creator optimisation

Dogfluence

Cohley

PostMetrics sales attribution

Dogfluence attributes downstream conversions to individual creators; Cohley measures content variant performance, not creator-level revenue attribution

Dogfluence

Cohley

Social Amplification (auto post matching)

Dogfluence automatically matches brand posts to engaged dog creators; Cohley is a content production and testing tool, not a post amplification platform

Dogfluence

Cohley

Ongoing ambassador program management

Dogfluence manages sustained creator relationships over time; Cohley is oriented around content production batches and variant testing cycles

Dogfluence

Cohley

Content A/B testing

Cohley's core differentiator — produce multiple content variants and identify top performers before scaling paid spend; Dogfluence does not offer content variant testing

Dogfluence

Cohley

Product photography and video at scale

Cohley produces diverse content formats — product stills, lifestyle photography, and video — from a broad creator pool; Dogfluence focuses on ambassador-style social content

Dogfluence

Cohley

Performance data on content variants

Cohley surfaces engagement and conversion data per content variant so brands know which creative to scale; Dogfluence tracks creator-level sales attribution, not creative variant benchmarking

Dogfluence

Cohley

Content usage rights included

Cohley includes usage rights on produced assets for paid ad deployment; Dogfluence is an ambassador program where content rights depend on individual creator agreements

Dogfluence

Cohley

Transparent self-serve pricing

Dogfluence plans start at $199/month with public pricing; Cohley requires a sales conversation and is enterprise-focused with no public pricing

Dogfluence

Cohley

Campaign management dashboard

Dogfluence

Cohley

Exclusief op Dogfluence

Ingebouwde Instagram-versterking. Geen enkel ander platform heeft dit.

Wanneer je als hondenmerkt een Instagram-bericht plaatst, koppelt Dogfluence dit automatisch aan hondencreators die er waarschijnlijk op reageren. Hun echte reacties, co-auteurschap en storytelling verhogen de prestaties van je bericht aanzienlijk — en versterken de gezondheid van je account bij elke boost.

Traditionele influencerplatforms

Je Instagram-bericht bereikt alleen bestaande volgers — nul nieuw bereik
Vlak IG-engagement — het algoritme van Instagram ziet geen momentum
Geen creatorkoppeling voor je Instagram-inhoud
De accountgezondheid op Instagram stagneert tussen campagnes door

Met Dogfluence

Je Instagram-bericht wordt gekoppeld aan geschikte hondencreators
Creators reageren en co-auteureren op Instagram — echte IG-betrokkenheid van relevante profielen
Elke boost verbetert de prestaties van je Instagram-bericht aanzienlijk
Continue versterking verbetert de gezondheid van je Instagram-account in de loop van de tijd

Hoe Instagram-versterking werkt

Jij plaatst als merk

Publiceer je Instagram-bericht als je merk. Activeer een Boost om versterking te starten.

Wij koppelen geschikte creators

Dogfluence identificeert creators in ons netwerk wiens hondenprofiel en publiek het best passen bij jouw inhoud.

Creators engageren, bericht stijgt

Echte IG-betrokkenheid van relevante hondenprofielen — waardoor je bereik, Instagram-relevantiescore en langetermijnaccountgezondheid verbeteren.

GRIN, Upfluence, CreatorIQ, Modash — geen van hen heeft een ingebouwde Instagram-versterkingslaag. Zij helpen je creators vinden. Wij helpen je elk Instagram-bericht dat je publiceert te versterken.

Het hondennichedeel voordeel

Gebouwd voor hondenproducten. Generieke platforms niet.

Generieke influencerplatforms hebben miljoenen creators maar nul begrip van de huisdierindustrie. Voor hondenmerken creëert die kloof echte problemen.

Typische platform-verzending

1Zoek creator die over honden post
2DM: "Welk ras is jouw hond?"
3DM: "Welke maat tuig heeft jouw hond nodig?"
4DM: "Kun je de nek- en borstomvang meten?"
5Wacht dagen op reactie. Herhaal voor elke creator.

Uren handmatige DMs per campagne

Dogfluence-verzending

1Filter op ras, maat en productgeschiktheid
2Stuur product. Klaar.

2 stappen, nul giswerk

Elk hondenprofiel bevat wat productmerken echt nodig hebben

Nekomtrek

Voor halsbanden & bandanas

Borstomtrek

Voor tuigen & jassen

Lichaamslengte

Voor jassen & kleding

Gezondheidsdata

Allergieën & aandoeningen

Geen enkel ander influencerplatform legt productgeschiktheidsmetingen vast. Voor huisdiermerken die fysieke producten verzenden, elimineert dit maatraadwerk volledig.

Exclusieve functie

Maak kennis met Brand Trail. Geen enkel ander platform heeft dit.

Traditionele ambassadeurprogramma's binden je aan dezelfde creators. Brand Trail is een prestatiegerichte aanpak die je creatorroster continu optimaliseert.

Creators treden toe

Creators solliciteren naar jouw Brand Trail en beginnen content bij te dragen

Statistieken bijgehouden

Bijdragekwaliteit, betrokkenheid en productgeschiktheid worden automatisch gemeten

Merk optimaliseert

Vervang underperformers door nieuw talent op basis van echte data, niet giswerk

Beste creators blijven

Je roster verbetert continu in plaats van te stagneren

Traditionele ambassadeurprogramma's

Statisch roster — geen gemakkelijke manier om creators te wisselen
Vastzittend aan underperformers voor de volledige contractduur
Geen prestatiedata om beslissingen op te baseren

Brand Trail

Dynamisch roster dat evolueert met prestaties
Wissel creators op basis van bijdragekwaliteit
PostMetrics-attributie bewijst wat werkt

Prijsmodel

Hoe de prijzen zich verhouden

Cohley

Contact for pricing (enterprise focus)

Vast maandelijks abonnement ongeacht gebruik
Budget loopt door ook tussen campagnes
Jaarcontracten gebruikelijk bij hogere niveaus

Dogfluence

Abonnement + Credits

Betaalbaar maandabonnement vanaf €199/mnd
Credits worden alleen verbruikt wanneer campagnes actief zijn
Geen verspild budget tussen campagnes
Start gratis, upgrade wanneer je resultaten ziet

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