Paw Point Marketing vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and performance data point in real time. With Paw Point Marketing, the agency manages the campaign on your behalf — creator relationships and day-to-day decisions go through their team, and you receive reporting after the fact.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For dog brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. Paw Point Marketing: retainer or project-based pricing — contact their team for rates. Expect a higher monthly commitment than a SaaS subscription.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new dog creators and swaps out underperformers based on live contribution data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. Paw Point Marketing handles these decisions through their team — which delivers managed service but means the workflow depends on agency availability and responsiveness.

Dogfluence is built exclusively for dog brands — breed filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail are built in for every campaign. Paw Point Marketing brings pet and dog marketing expertise through their human team, but without the automated dog-specific tooling that Dogfluence provides at the platform level.

Dogfluence: sign up and launch a campaign the same day. Paw Point Marketing: agency onboarding, scope-of-work agreements, and campaign planning before the first creator goes live — typically several weeks.