The Dog Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and data point. With The Dog Agency, the agency manages relationships on your behalf — creative direction and access go through their team.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. The Dog Agency: managed retainer pricing; contact their team for rates. Expect significant investment given their focus on premium talent.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. The Dog Agency handles these decisions through their team — which delivers white-glove service but means the workflow depends on agency availability and responsiveness.

Dogfluence has breed filtering, dog sizing data, and Brand Trail built in for every campaign. The Dog Agency has deep industry knowledge and access to some of the most followed animal accounts online.

Dogfluence: sign up and launch a campaign the same day. The Dog Agency: agency onboarding, scope-of-work agreements, and campaign planning before anything goes live — typically several weeks minimum.