The Pets Agency vs Dogfluence (2026)
Bureau of zelfbeheerd platform? Een eerlijke kijk op wanneer je een honde-influencer bureau gebruikt versus Dogfluence voor je campagnes.
UK-based brands that want a fully managed, full-service agency relationship — where the agency sources talent, handles all negotiations, manages creator relationships, and delivers a hands-off campaign experience, and are comfortable with retainer-based pricing.
Dog brands that want to own their creator program — running multiple creators in parallel with breed-matched targeting, automated performance management via Brand Trail, and built-in Social Amplification on every post, without routing everything through an agency team.
Kies The Pets Agency als...
- Full-service managed approach — talent sourcing, negotiation, contracts, and campaign management all handled by their team
- Established UK market presence and existing relationships with UK pet creator talent
- Human expertise for brands that want a complete hands-off experience
- Covers all pets (dogs, cats, rabbits, and other animals) — broader species coverage than a dog-only platform
Kies Dogfluence als...
- You own every creator relationship and data point — not the agency
- Dog-specific tools built in: breed filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail performance-based creator swapping
- Social Amplification activates automatically on every brand post — no manual agency coordination required
- Transparent subscription pricing from $199/mo vs undisclosed retainer fees
- Launch a campaign today — no scope-of-work agreements or onboarding delays
- Full campaign attribution via PostMetrics on every creator and every post
- Works globally — not limited to UK market or UK-based creators
Dogfluence vs The Pets Agency
With Dogfluence, you own every creator relationship and see every performance data point in real time through PostMetrics. With The Pets Agency, the agency manages creator relationships on your behalf — you receive campaign reports rather than direct access to performance data and creator contacts.
Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. The Pets Agency: retainer or project-based pricing, not published publicly — contact their team for rates. As a full-service talent management agency, expect costs typical of managed agency retainers, which commonly run into thousands per month.
Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new dog creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. The Pets Agency handles these decisions through their team — which delivers white-glove service but means the workflow depends on agency availability and responsiveness.
Dogfluence is built exclusively for the dog niche — breed filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail are built into every campaign. The Pets Agency covers the broader pet influencer space including dogs, cats, and other animals, bringing human expertise and UK market relationships to the table.
Dogfluence: sign up and launch a campaign the same day. The Pets Agency: full-service onboarding, scope-of-work agreements, and campaign planning before anything goes live — typically several weeks minimum for a managed agency engagement.
Ingebouwde Instagram-versterking. Geen enkel ander platform heeft dit.
Wanneer je als hondenmerkt een Instagram-bericht plaatst, koppelt Dogfluence dit automatisch aan hondencreators die er waarschijnlijk op reageren. Hun echte reacties, co-auteurschap en storytelling verhogen de prestaties van je bericht aanzienlijk — en versterken de gezondheid van je account bij elke boost.
Traditionele influencerplatforms
- Je Instagram-bericht bereikt alleen bestaande volgers — nul nieuw bereik
- Vlak IG-engagement — het algoritme van Instagram ziet geen momentum
- Geen creatorkoppeling voor je Instagram-inhoud
- De accountgezondheid op Instagram stagneert tussen campagnes door
Met Dogfluence
- Je Instagram-bericht wordt gekoppeld aan geschikte hondencreators
- Creators reageren en co-auteureren op Instagram — echte IG-betrokkenheid van relevante profielen
- Elke boost verbetert de prestaties van je Instagram-bericht aanzienlijk
- Continue versterking verbetert de gezondheid van je Instagram-account in de loop van de tijd
Hoe Instagram-versterking werkt
Jij plaatst als merk
Publiceer je Instagram-bericht als je merk. Activeer een Boost om versterking te starten.
Wij koppelen geschikte creators
Dogfluence identificeert creators in ons netwerk wiens hondenprofiel en publiek het best passen bij jouw inhoud.
Creators engageren, bericht stijgt
Echte IG-betrokkenheid van relevante hondenprofielen — waardoor je bereik, Instagram-relevantiescore en langetermijnaccountgezondheid verbeteren.
GRIN, Upfluence, CreatorIQ, Modash — geen van hen heeft een ingebouwde Instagram-versterkingslaag. Zij helpen je creators vinden. Wij helpen je elk Instagram-bericht dat je publiceert te versterken.
Maak kennis met Brand Trail. Geen enkel ander platform heeft dit.
Traditionele ambassadeurprogramma's binden je aan dezelfde creators. Brand Trail is een prestatiegerichte aanpak die je creatorroster continu optimaliseert.
Creators treden toe
Creators solliciteren naar jouw Brand Trail en beginnen content bij te dragen
Statistieken bijgehouden
Bijdragekwaliteit, betrokkenheid en productgeschiktheid worden automatisch gemeten
Merk optimaliseert
Vervang underperformers door nieuw talent op basis van echte data, niet giswerk
Beste creators blijven
Je roster verbetert continu in plaats van te stagneren
Traditionele ambassadeurprogramma's
- Statisch roster — geen gemakkelijke manier om creators te wisselen
- Vastzittend aan underperformers voor de volledige contractduur
- Geen prestatiedata om beslissingen op te baseren
Brand Trail
- Dynamisch roster dat evolueert met prestaties
- Wissel creators op basis van bijdragekwaliteit
- PostMetrics-attributie bewijst wat werkt
Veelgestelde vragen
Ready to try the platform built for pet brands?
Join 100+ pet brands already using Dogfluence. Start free, no credit card required.