Is Brand24 an influencer marketing platform?

Not exactly. Brand24 is a social listening and media monitoring tool. It can help you identify influential people who are already talking about your brand — and its influencer score is useful for that. But it is not a campaign management platform. You cannot use Brand24 to run influencer campaigns, manage creator relationships, send products, or track contribution performance. For dog brands that want to actively run creator campaigns, Dogfluence is the purpose-built tool.

Can Brand24 and Dogfluence be used together?

Yes — and for dog brands with the budget, they genuinely complement each other. Brand24 helps you discover who is already organically talking about your brand, track sentiment, and monitor competitor coverage. Dogfluence helps you activate dog creators in structured campaigns, manage relationships, and measure contribution performance. Brand24 tells you who mentions you; Dogfluence gives you tools to activate the right creators and measure what happens next.

How does Brand24 pricing compare to Dogfluence?

Brand24 plans range from $79 to $299 per month. Dogfluence starts at $199/month (Scout plan, no trial) with a 14-day free trial available on the Scale plan at $399/month. The pricing is close, but the tools serve fundamentally different purposes — Brand24 is for brand monitoring, Dogfluence is for running influencer campaigns. Comparing them on price alone misses the point.

Does Brand24 have dog breed filtering?

No. Brand24 identifies influential people based on reach and engagement scores, not by their dog's breed, size, or lifestyle. Dogfluence is the only platform with breed-level creator matching and dog sizing data built in.

What is Brand Trail and does Brand24 have it?

Brand Trail is Dogfluence's performance-based creator swapping system — dog brands dynamically rotate creators based on contribution quality over time, building a high-performing ambassador roster. Brand24 has no equivalent. Brand24 monitors brand mentions; Brand Trail manages active creator performance.

I found someone talking about my dog brand on Brand24. Now what?

Brand24 is great for finding organic brand advocates — people already talking positively about you. The next step many dog brands take is to activate those advocates in a structured campaign. That is where Dogfluence comes in: you can find and vet those creators, manage the relationship, and track their contribution performance over time. The two tools can work as a discovery-to-activation pipeline.

Confronto piattaforme 2026

Brand24 vs Dogfluence (2026)

Quale piattaforma di influencer marketing è migliore per i brand di animali? Un confronto onesto fianco a fianco.

Scegli Brand24 se

Brands that want to know what people are saying about them online, track sentiment, measure share of voice, and discover organic advocates across the web

Scegli Dogfluence se

Dog brands that want to proactively activate creators — running campaigns, sending products, and building a dog creator network around their brand

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Verdetto rapido

Scegli Brand24 se...

Real-time brand mention monitoring across social media, news, blogs, and podcasts
Sentiment analysis — understand whether brand coverage is positive, neutral, or negative
Share of voice tracking — measure how you compare to competitors
Discovering organic brand advocates who are already talking about you
Competitive benchmarking and market intelligence
Affordable entry pricing from $79/month for monitoring-focused use cases

Scegli Dogfluence se...

Dog-breed creator filtering — match creators by exact breed, size, and lifestyle
Dog sizing data (neck girth, chest girth, body length) — built in for every creator profile
Brand Trail: performance-based creator swapping based on contribution quality
Built-in Social Amplification — every brand post auto-matched to relevant dog creators
Active influencer campaign management, not passive monitoring
PostMetrics attribution — data-backed contribution tracking per creator

Confronto funzionalità

Dogfluence vs Brand24

Funzionalità

Dogfluence

Brand24

Built-in Social AmplificationPost as a brand → Dogfluence matches your post with suitable dog creators → they contribute → post performance improves. Brand24 monitors content that already exists — it does not generate or amplify new engagement.

Dog-breed creator filteringDogfluence lets you filter creators by their dog's breed, size, and lifestyle. Brand24 identifies influential people by reach and engagement score, but has no breed-level filtering.

Dog sizing data (neck girth, chest, body length)Every Dogfluence creator profile includes dog sizing data for frictionless product sendouts. Brand24 has no creator profile data of this kind.

Brand Trail: performance-based creator swappingBrand Trail lets dog brands dynamically swap creators based on contribution performance. Brand24 tracks who mentions you — it has no campaign management or creator rotation capability.

Dog-only creator network

PostMetrics attributionDogfluence tracks contribution impact per creator over time. Brand24 tracks mention volume and reach but not creator-level campaign attribution.

Active influencer campaign managementDogfluence is a full campaign management platform — outreach, vetting, gifting workflows, content approval, and performance tracking. Brand24 is a monitoring tool, not a campaign platform.

AI campaign builder

Plans from $199/moDogfluence Scout starts at $199/month. Brand24's entry plan is $79/month — but the two tools are not interchangeable. Brand24 monitors; Dogfluence activates.

Real-time brand mention monitoringBrand24's core capability. Dogfluence does not monitor unsolicited brand mentions across the open web.

Sentiment analysisBrand24 classifies mentions as positive, neutral, or negative in real time. Dogfluence does not offer sentiment analysis.

Share of voice trackingBrand24 measures your brand's share of conversation relative to competitors. Dogfluence focuses on the creators you actively work with, not passive share of voice.

Discovering organic brand advocatesBrand24's influencer score surfaces people already talking positively about your brand. Dogfluence surfaces creators to activate — not necessarily people who have mentioned you before.

Competitive benchmarking and market intelligenceBrand24 lets you monitor competitor mentions and compare coverage. Dogfluence has no competitive monitoring capability.

Podcast and news mention trackingBrand24 monitors brand mentions in podcasts, news articles, and forums. Dogfluence does not.

Monthly billing (no annual lock-in)Both tools offer monthly billing options.

Built-in Social Amplification

Post as a brand → Dogfluence matches your post with suitable dog creators → they contribute → post performance improves. Brand24 monitors content that already exists — it does not generate or amplify new engagement.

Dogfluence

Brand24

Dog-breed creator filtering

Dogfluence lets you filter creators by their dog's breed, size, and lifestyle. Brand24 identifies influential people by reach and engagement score, but has no breed-level filtering.

Dogfluence

Brand24

Dog sizing data (neck girth, chest, body length)

Every Dogfluence creator profile includes dog sizing data for frictionless product sendouts. Brand24 has no creator profile data of this kind.

Dogfluence

Brand24

Brand Trail: performance-based creator swapping

Brand Trail lets dog brands dynamically swap creators based on contribution performance. Brand24 tracks who mentions you — it has no campaign management or creator rotation capability.

Dogfluence

Brand24

Dog-only creator network

Dogfluence

Brand24

PostMetrics attribution

Dogfluence tracks contribution impact per creator over time. Brand24 tracks mention volume and reach but not creator-level campaign attribution.

Dogfluence

Brand24

Active influencer campaign management

Dogfluence is a full campaign management platform — outreach, vetting, gifting workflows, content approval, and performance tracking. Brand24 is a monitoring tool, not a campaign platform.

Dogfluence

Brand24

AI campaign builder

Dogfluence

Brand24

Plans from $199/mo

Dogfluence Scout starts at $199/month. Brand24's entry plan is $79/month — but the two tools are not interchangeable. Brand24 monitors; Dogfluence activates.

Dogfluence

Brand24

Real-time brand mention monitoring

Brand24's core capability. Dogfluence does not monitor unsolicited brand mentions across the open web.

Dogfluence

Brand24

Sentiment analysis

Brand24 classifies mentions as positive, neutral, or negative in real time. Dogfluence does not offer sentiment analysis.

Dogfluence

Brand24

Share of voice tracking

Brand24 measures your brand's share of conversation relative to competitors. Dogfluence focuses on the creators you actively work with, not passive share of voice.

Dogfluence

Brand24

Discovering organic brand advocates

Brand24's influencer score surfaces people already talking positively about your brand. Dogfluence surfaces creators to activate — not necessarily people who have mentioned you before.

Dogfluence

Brand24

Competitive benchmarking and market intelligence

Brand24 lets you monitor competitor mentions and compare coverage. Dogfluence has no competitive monitoring capability.

Dogfluence

Brand24

Podcast and news mention tracking

Brand24 monitors brand mentions in podcasts, news articles, and forums. Dogfluence does not.

Dogfluence

Brand24

Monthly billing (no annual lock-in)

Both tools offer monthly billing options.

Dogfluence

Brand24

Solo su Dogfluence

Amplificazione Instagram integrata. Nessun'altra piattaforma ce l'ha.

Quando pubblichi un post Instagram come brand canino, Dogfluence lo abbina automaticamente a creator canini propensi a interagirvi. I loro veri commenti, co-autorialità e storytelling migliorano drasticamente le prestazioni del tuo post e rafforzano la salute del tuo account ad ogni boost.

Piattaforme di influencer tradizionali

Il tuo post Instagram raggiunge solo i follower esistenti — zero nuova portata
Engagement IG piatto — l'algoritmo di Instagram non vede momentum
Nessun abbinamento creator per i tuoi contenuti Instagram
La salute del tuo account Instagram ristagna tra le campagne

Con Dogfluence

Il tuo post Instagram viene abbinato a creator canini adatti
I creator commentano e co-autorizzano su Instagram — vero engagement IG da profili pertinenti
Ogni boost migliora drasticamente le prestazioni del tuo post Instagram
L'amplificazione continua migliora la salute del tuo account Instagram nel tempo

Come funziona l'amplificazione Instagram

Pubblichi come brand

Pubblica il tuo post Instagram come brand. Attiva un Boost per avviare l'amplificazione.

Abbiniamo creator adatti

Dogfluence identifica creator nella nostra rete il cui profilo canino e pubblico si adattano meglio ai tuoi contenuti.

I creator interagiscono, il post decolla

Vero engagement IG da profili canini pertinenti — aumentando la tua portata, il punteggio di rilevanza Instagram e la salute dell'account a lungo termine.

GRIN, Upfluence, CreatorIQ, Modash — nessuno ha uno strato di amplificazione Instagram integrato. Ti aiutano a trovare creator. Noi ti aiutiamo ad amplificare ogni post Instagram che pubblichi.

Il vantaggio della nicchia canina

Creato per prodotti canini. Le piattaforme generiche no.

Le piattaforme di influencer generiche hanno milioni di creator ma zero comprensione del settore degli animali. Per i brand canini, quel divario crea problemi reali.

Invio tipico su piattaforma

1Trova creator che pubblica di cani
2DM: "Che razza è il tuo cane?"
3DM: "Che taglia di pettorina ha bisogno il tuo cane?"
4DM: "Puoi misurare il giro collo e petto?"
5Aspetta giorni per una risposta. Ripeti per ogni creator.

Ore di DM manuali per campagna

Invio su Dogfluence

1Filtra per razza, taglia e idoneità al prodotto
2Invia il prodotto. Fatto.

2 passaggi, zero congetture

Ogni profilo canino include ciò di cui i brand di prodotti hanno realmente bisogno

Giro collo

Per collari e bandane

Giro petto

Per pettorine e giacche

Lunghezza del corpo

Per cappotti e abbigliamento

Dati sanitari

Allergie e condizioni

Nessun'altra piattaforma di influencer acquisisce misurazioni di idoneità al prodotto. Per i brand di animali che effettuano invii di prodotti fisici, questo elimina completamente l'indovinamento delle taglie.

Funzionalità esclusiva

Scopri Brand Trail. Nessun'altra piattaforma ce l'ha.

I programmi di ambasciatori tradizionali ti legano agli stessi creator. Brand Trail è un sistema basato sulle prestazioni che ottimizza continuamente il tuo roster di creator.

I creator si uniscono

I creator si candidano al tuo Brand Trail e iniziano a contribuire contenuti

Metriche tracciate

La qualità dei contributi, l'engagement e l'adeguatezza al prodotto vengono misurati automaticamente

Il brand ottimizza

Sostituisci i sotto-performatori con nuovi talenti basandoti su dati reali, non congetture

I migliori creator rimangono

Il tuo roster migliora continuamente invece di ristagnare

Programmi di ambasciatori tradizionali

Roster statico — nessun modo semplice per ruotare i creator
Bloccato con i sotto-performatori per tutta la durata del contratto
Nessun dato sulle prestazioni per informare le decisioni

Brand Trail

Roster dinamico che evolve con le prestazioni
Scambia creator in base alla qualità dei contributi
L'attribuzione PostMetrics dimostra cosa funziona

Modello di prezzo

Come si confrontano i prezzi

Brand24

$79–$299/month (Individual to Enterprise)

Abbonamento mensile fisso indipendentemente dall'utilizzo
Il budget si consuma anche tra le campagne
Contratti annuali comuni ai livelli superiori

Dogfluence

Abbonamento + Crediti

Abbonamento mensile conveniente da €199/mese
I crediti vengono consumati solo quando le campagne sono attive
Nessun budget sprecato tra le campagne
Inizia gratis, fai upgrade quando vedi i risultati

Inizia gratis

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