Petzbe Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship and see every data point in real time via PostMetrics. With Petzbe Agency, the agency manages relationships on your behalf — you receive results rather than raw campaign data and direct creator access.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For dog brands wanting managed support without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides a dedicated success manager for campaign setup and strategy. Petzbe Agency: retainer or project-based pricing — contact petzbe.com for rates. Note that Petzbe's primary product is its social network; the agency service is a separate commercial layer on top.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. Petzbe Agency handles these decisions through their team, drawing from their social network's creator base — which delivers a managed service but means campaign execution depends on agency availability and their network's active membership.

Dogfluence is built exclusively for the dog niche — breed filtering, dog sizing data, and Brand Trail are core platform features for every campaign. Petzbe is a multi-pet social network; dogs are one category among many. Dog-specific filtering and sizing capabilities are not features of a general pet community platform.

Dogfluence: sign up and launch a campaign the same day. Petzbe Agency: project scoping, onboarding, and campaign planning before anything goes live — expect at least a few weeks from first contact to live campaign.