Social Pack vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and performance data point from day one. With Social Pack, the agency manages your social channels on your behalf — creator relationships and content strategy sit with the agency team. When the retainer ends, so does the infrastructure they built around your brand.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). If you want hands-on guidance without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) pairs you with a dedicated success manager for campaign setup and strategy. Social Pack operates on a managed agency retainer model — pricing is not published and must be discussed directly, but full social media management agencies typically charge $1,500–$8,000+/month depending on the scope of channels, posting frequency, and influencer work included.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. Social Pack handles social channels through their team — which provides genuine full-service management across content, community, and influencer, but means the workflow depends on agency availability, turnaround time, and account team bandwidth.

Dogfluence is built exclusively for dog brands, with breed-level creator filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail for ongoing performance-based ambassador management. Social Pack is a general social media agency — the 'pack' in their name plays on the idea of a social media team rather than a dedicated dog market focus. Dog brands working with Social Pack get a capable social media team, but without the dog-specific technical infrastructure that Dogfluence provides as standard.

Dogfluence: create an account, browse creators by breed, and launch your first campaign the same day. Social Pack: managed agency workflow — discovery call, scope agreement, onboarding, content strategy, and calendar setup before the first post goes live. For dog brands that want creator programs running immediately, Dogfluence's self-serve model removes all that friction.