SocialPet Marketing vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, every campaign data point, and every PostMetrics attribution score from day one. If you stop your subscription, you keep everything you built. With a managed agency like SocialPet Marketing, the agency holds the creator relationships and produces the reports — when the retainer ends, so does access to the relationships and historical performance context they built for you.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy for a total of $698/mo — typically well below what a boutique pet agency retainer costs. SocialPet Marketing operates on retainers from $1,500–$5,000/month, which covers a broader scope (social account management, content, paid ads, and influencer work) but concentrates spend on agency overhead rather than creator relationships owned by your brand.

Dogfluence automates the day-to-day creator management that agencies handle manually. Brand Trail continuously surfaces new dog creators and swaps out underperformers based on live PostMetrics data — no roster meetings, no renegotiations. Social Amplification activates on every brand post automatically, matching it to suitable dog creators who contribute and improve post performance, compounding Instagram account health over time. SocialPet Marketing handles these tasks through their team — which delivers a fully managed experience, but means campaign updates depend on agency responsiveness and monthly review cycles rather than real-time performance data driving automatic decisions.

SocialPet Marketing serves the broader pet industry — dog brands, cat brands, and other pet companies. Their pet-industry specialisation is a genuine differentiator from general social media agencies, but it means their tools, creator relationships, and audience insights span all pet categories rather than being focused exclusively on dogs. Dogfluence is dog-only: breed-level creator filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail are all built around the specific needs of dog brands — from harness manufacturers to breed-specific supplement companies.

Dogfluence: sign up, browse creators by breed, and launch your first campaign the same day. SocialPet Marketing: expect an agency onboarding process including discovery calls, contract review, and strategy alignment before any creator outreach or content goes live — typically two to four weeks before the first deliverable.