Tony The Petfluencer Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and data point in real time — PostMetrics shows exactly which creator drove which results. With Tony The Petfluencer Agency, the agency manages creator relationships and campaign execution on your behalf — you receive results through their reporting rather than accessing raw data directly.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For dog brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. Tony The Petfluencer Agency uses campaign-based or retainer pricing with no public rates — contact their team for quotes. Expect agency-level investment relative to scope and roster size.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new dog creators and swaps out underperformers based on live attribution data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. Tony The Petfluencer Agency handles campaign execution through their team — which delivers specialist support but means the workflow depends on agency availability, briefing cycles, and campaign timelines.

Dogfluence is built exclusively for dog brands. That means breed-level creator filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail performance management are available for every campaign — tools that simply do not exist on pet-general platforms or agencies. Tony The Petfluencer Agency specialises in pet influencer marketing across dogs, cats, and other animals — valuable expertise, but without the dog-specific breed and sizing infrastructure that Dogfluence provides as standard.

Dogfluence: create an account, browse creators by breed and sizing profile, and launch your first campaign the same day. Tony The Petfluencer Agency: agency onboarding, brief alignment, creator sourcing, and campaign planning before anything goes live — typically several weeks minimum depending on scope.