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vs
Confronto piattaforme 2026
Yotpo vs Dogfluence (2026)
Quale piattaforma di influencer marketing è migliore per i brand di animali? Un confronto onesto fianco a fianco.
Scegli Yotpo se
DTC eCommerce brands (primarily Shopify) that need customer reviews, loyalty/rewards, SMS marketing, and UGC from existing customers managed in one integrated platform.
Scegli Dogfluence se
Dog brands wanting breed-precise influencer campaigns, dog sizing data for frictionless sendouts, and performance-based creator attribution — all from a self-serve platform starting at $199/mo.
Verdetto rapido
Scegli Yotpo se...
- Customer reviews and ratings — the industry-leading product review and Q&A solution for DTC eCommerce
- Loyalty and rewards programs — points, VIP tiers, referrals, and redemption mechanics to retain existing customers
- SMS marketing — native SMS and MMS campaigns for DTC brands
- UGC photo and video collection from customers and brand advocates
- Subscriptions management for recurring-purchase DTC products
- Deep Shopify integration — one of the most deeply integrated apps in the Shopify ecosystem
- Influencer and creator tools via Yotpo Creators — affiliate and ambassador programs for existing customers
- Large installed base of DTC brands and an established review network
Scegli Dogfluence se...
- Dog-breed creator filtering — find creators whose dogs match your exact target breed (Yotpo has no creator discovery or breed filtering)
- Dog sizing data (neck girth, chest girth, body length) on every creator profile — eliminates wasted product gifts for harnesses, collars, and apparel
- Dog-only creator network — every creator is a genuine dog owner, zero noise from unrelated niches
- Social Amplification — posts automatically matched to relevant dog creators in the network for organic reach beyond paid placements
- Brand Trail — swap underperforming creators mid-campaign based on live contribution data (performance-based creator swapping)
- PostMetrics attribution — track which creator actually drove site visits and sales
- Built specifically for dog brands — not a generic reviews tool adapted for pet categories
Confronto funzionalità
Dogfluence vs Yotpo
Funzionalità
Dogfluence
Yotpo
Dog-breed creator filteringYotpo has no creator discovery tool — its influencer feature (Yotpo Creators) works with your existing customers and affiliates, not a searchable creator database filtered by breed
Dog sizing data (neck girth, chest, body length)Unique to Dogfluence — eliminates sizing back-and-forth for harness, collar, and apparel sendouts
Dog-only creator networkYotpo has no dog-specific creator network; Yotpo Creators activates existing brand customers as advocates
Social Amplification (auto post-to-creator matching)Every post published through Dogfluence is automatically matched to relevant dog creators for contributions — Yotpo has no equivalent post amplification layer
Brand Trail (performance-based creator swapping)Dogfluence lets brands dynamically replace underperforming creators based on live contribution data. Yotpo has no equivalent mid-campaign creator optimisation feature.
PostMetrics sales attributionDogfluence attributes sales and site visits to specific creators. Yotpo tracks reviews and loyalty impact on conversion, not influencer campaign attribution.
Customer reviews and ratingsYotpo's core product — product reviews, ratings, and Q&A published on PDPs and syndicated across DTC storefronts
Loyalty and rewards programsYotpo Loyalty offers points, VIP tiers, referral programs, and redemption mechanics — a complete retention system Dogfluence does not offer
SMS marketingYotpo SMS is a dedicated native channel for DTC brands — Dogfluence has no SMS marketing capability
UGC photo and video collectionYotpo collects and displays visual UGC from customers — Dogfluence focuses on creator-generated content through influencer campaigns, not UGC from buyers
Subscriptions managementYotpo Subscriptions handles recurring purchase management — relevant for dog food and supplement brands with subscription products
Shopify integrationYotpo is one of the deepest Shopify integrations in the ecosystem — reviews, loyalty, SMS, and UGC all connect natively
Influencer / creator toolsDifferent approaches: Dogfluence discovers and manages external dog creators by breed. Yotpo Creators activates existing customers and affiliates — no external creator discovery or breed filtering.
Self-serve access from $199/moYotpo offers a free reviews tier and paid plans from ~$15/mo for reviews — but loyalty, SMS, and full platform access require separate paid plans that add up significantly. Dogfluence's Scout plan at $199/mo includes campaigns, creator access, and attribution in one plan.
Free plan availableYotpo offers a free plan for basic reviews. Dogfluence requires a paid plan to run campaigns — Scout at $199/mo, Scale at $399/mo with a 14-day free trial.
Campaign managementDogfluence has a dedicated influencer campaign workflow. Yotpo does not have a campaign management tool in the traditional influencer marketing sense.
AI campaign builder
Dog-breed creator filtering
Yotpo has no creator discovery tool — its influencer feature (Yotpo Creators) works with your existing customers and affiliates, not a searchable creator database filtered by breedDogfluence
Yotpo
Dog sizing data (neck girth, chest, body length)
Unique to Dogfluence — eliminates sizing back-and-forth for harness, collar, and apparel sendoutsDogfluence
Yotpo
Dog-only creator network
Yotpo has no dog-specific creator network; Yotpo Creators activates existing brand customers as advocatesDogfluence
Yotpo
Social Amplification (auto post-to-creator matching)
Every post published through Dogfluence is automatically matched to relevant dog creators for contributions — Yotpo has no equivalent post amplification layerDogfluence
Yotpo
Brand Trail (performance-based creator swapping)
Dogfluence lets brands dynamically replace underperforming creators based on live contribution data. Yotpo has no equivalent mid-campaign creator optimisation feature.Dogfluence
Yotpo
PostMetrics sales attribution
Dogfluence attributes sales and site visits to specific creators. Yotpo tracks reviews and loyalty impact on conversion, not influencer campaign attribution.Dogfluence
Yotpo
Customer reviews and ratings
Yotpo's core product — product reviews, ratings, and Q&A published on PDPs and syndicated across DTC storefrontsDogfluence
Yotpo
Loyalty and rewards programs
Yotpo Loyalty offers points, VIP tiers, referral programs, and redemption mechanics — a complete retention system Dogfluence does not offerDogfluence
Yotpo
SMS marketing
Yotpo SMS is a dedicated native channel for DTC brands — Dogfluence has no SMS marketing capabilityDogfluence
Yotpo
UGC photo and video collection
Yotpo collects and displays visual UGC from customers — Dogfluence focuses on creator-generated content through influencer campaigns, not UGC from buyersDogfluence
Yotpo
Subscriptions management
Yotpo Subscriptions handles recurring purchase management — relevant for dog food and supplement brands with subscription productsDogfluence
Yotpo
Shopify integration
Yotpo is one of the deepest Shopify integrations in the ecosystem — reviews, loyalty, SMS, and UGC all connect nativelyDogfluence
Yotpo
Influencer / creator tools
Different approaches: Dogfluence discovers and manages external dog creators by breed. Yotpo Creators activates existing customers and affiliates — no external creator discovery or breed filtering.Dogfluence
Yotpo
Self-serve access from $199/mo
Yotpo offers a free reviews tier and paid plans from ~$15/mo for reviews — but loyalty, SMS, and full platform access require separate paid plans that add up significantly. Dogfluence's Scout plan at $199/mo includes campaigns, creator access, and attribution in one plan.Dogfluence
Yotpo
Free plan available
Yotpo offers a free plan for basic reviews. Dogfluence requires a paid plan to run campaigns — Scout at $199/mo, Scale at $399/mo with a 14-day free trial.Dogfluence
Yotpo
Campaign management
Dogfluence has a dedicated influencer campaign workflow. Yotpo does not have a campaign management tool in the traditional influencer marketing sense.Dogfluence
Yotpo
AI campaign builder
Dogfluence
Yotpo
Solo su Dogfluence
Amplificazione Instagram integrata. Nessun'altra piattaforma ce l'ha.
Quando pubblichi un post Instagram come brand canino, Dogfluence lo abbina automaticamente a creator canini propensi a interagirvi. I loro veri commenti, co-autorialità e storytelling migliorano drasticamente le prestazioni del tuo post e rafforzano la salute del tuo account ad ogni boost.
Piattaforme di influencer tradizionali
- Il tuo post Instagram raggiunge solo i follower esistenti — zero nuova portata
- Engagement IG piatto — l'algoritmo di Instagram non vede momentum
- Nessun abbinamento creator per i tuoi contenuti Instagram
- La salute del tuo account Instagram ristagna tra le campagne
Con Dogfluence
- Il tuo post Instagram viene abbinato a creator canini adatti
- I creator commentano e co-autorizzano su Instagram — vero engagement IG da profili pertinenti
- Ogni boost migliora drasticamente le prestazioni del tuo post Instagram
- L'amplificazione continua migliora la salute del tuo account Instagram nel tempo
Come funziona l'amplificazione Instagram
Pubblichi come brand
Pubblica il tuo post Instagram come brand. Attiva un Boost per avviare l'amplificazione.
Abbiniamo creator adatti
Dogfluence identifica creator nella nostra rete il cui profilo canino e pubblico si adattano meglio ai tuoi contenuti.
I creator interagiscono, il post decolla
Vero engagement IG da profili canini pertinenti — aumentando la tua portata, il punteggio di rilevanza Instagram e la salute dell'account a lungo termine.
GRIN, Upfluence, CreatorIQ, Modash — nessuno ha uno strato di amplificazione Instagram integrato. Ti aiutano a trovare creator. Noi ti aiutiamo ad amplificare ogni post Instagram che pubblichi.
Il vantaggio della nicchia canina
Creato per prodotti canini. Le piattaforme generiche no.
Le piattaforme di influencer generiche hanno milioni di creator ma zero comprensione del settore degli animali. Per i brand canini, quel divario crea problemi reali.
Invio tipico su piattaforma
- 1Trova creator che pubblica di cani
- 2DM: "Che razza è il tuo cane?"
- 3DM: "Che taglia di pettorina ha bisogno il tuo cane?"
- 4DM: "Puoi misurare il giro collo e petto?"
- 5Aspetta giorni per una risposta. Ripeti per ogni creator.
Ore di DM manuali per campagna
Invio su Dogfluence
- 1Filtra per razza, taglia e idoneità al prodotto
- 2Invia il prodotto. Fatto.
2 passaggi, zero congetture
Ogni profilo canino include ciò di cui i brand di prodotti hanno realmente bisogno
Giro collo
Per collari e bandane
Giro petto
Per pettorine e giacche
Lunghezza del corpo
Per cappotti e abbigliamento
Dati sanitari
Allergie e condizioni
Nessun'altra piattaforma di influencer acquisisce misurazioni di idoneità al prodotto. Per i brand di animali che effettuano invii di prodotti fisici, questo elimina completamente l'indovinamento delle taglie.
Funzionalità esclusiva
Scopri Brand Trail. Nessun'altra piattaforma ce l'ha.
I programmi di ambasciatori tradizionali ti legano agli stessi creator. Brand Trail è un sistema basato sulle prestazioni che ottimizza continuamente il tuo roster di creator.
I creator si uniscono
I creator si candidano al tuo Brand Trail e iniziano a contribuire contenuti
Metriche tracciate
La qualità dei contributi, l'engagement e l'adeguatezza al prodotto vengono misurati automaticamente
Il brand ottimizza
Sostituisci i sotto-performatori con nuovi talenti basandoti su dati reali, non congetture
I migliori creator rimangono
Il tuo roster migliora continuamente invece di ristagnare
Programmi di ambasciatori tradizionali
- Roster statico — nessun modo semplice per ruotare i creator
- Bloccato con i sotto-performatori per tutta la durata del contratto
- Nessun dato sulle prestazioni per informare le decisioni
Brand Trail
- Roster dinamico che evolve con le prestazioni
- Scambia creator in base alla qualità dei contributi
- L'attribuzione PostMetrics dimostra cosa funziona
Modello di prezzo
Come si confrontano i prezzi
Yotpo
Free plan for basic reviews; paid plans from ~$15/month for reviews. Loyalty, SMS, and full suite priced separately — enterprise pricing for the full platform.
- Abbonamento mensile fisso indipendentemente dall'utilizzo
- Il budget si consuma anche tra le campagne
- Contratti annuali comuni ai livelli superiori
Dogfluence
Abbonamento + Crediti
- Abbonamento mensile conveniente da €199/mese
- I crediti vengono consumati solo quando le campagne sono attive
- Nessun budget sprecato tra le campagne
- Inizia gratis, fai upgrade quando vedi i risultati
FAQ
Domande frequenti
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