Is 1stCollab good for dog brands?

1stCollab can work for dog brands at the earliest stage when budget is the primary constraint — the free plan allows some gifting campaigns at no cost, and there is a pets category to filter by. The meaningful gaps emerge quickly: there is no dog-breed filtering, so you cannot target creators whose dogs match the breed your product is designed for. There is no dog sizing data, so shipping harnesses or apparel requires manual sizing coordination outside the platform. And there is no creator-level attribution connecting posts to site visits or sales. For dog brands where breed relevance and product fit matter — which is most of them — those gaps add up.

How does 1stCollab pricing compare to Dogfluence?

1stCollab has a free plan and paid plans starting from approximately $49/month, making it one of the lowest-cost entry points in the influencer marketing space. Dogfluence's Scout plan starts at $199/month and Scale at $399/month (with a 14-day free trial). The price difference reflects what each platform offers: 1stCollab is a horizontal marketplace with no dog-specific infrastructure; Dogfluence is built entirely for dog brands with breed filtering, dog sizing data, PostMetrics attribution, Brand Trail, and Social Amplification — capabilities that justify the higher starting price for any brand where dog-specific precision matters.

Does 1stCollab have dog breed filtering?

No. 1stCollab includes a pets niche category that lets you narrow creator searches to pet-content creators broadly, but there is no breed-level filtering. You cannot specify that you only want creators who own French Bulldogs, German Shepherds, or any other specific breed. For a dog brand selling a breed-specific product — like a brachycephalic-safe collar or a large-breed joint supplement — this means you are gifting into a general pets audience with no guarantee of breed relevance. Dogfluence was built specifically to solve this problem.

What is Brand Trail and does 1stCollab have it?

Brand Trail is Dogfluence's performance-based creator-swapping feature. When a creator in your campaign underperforms, Brand Trail automatically surfaces better-fit alternatives — without pausing the campaign or starting over. 1stCollab uses a creator application model: brands review and approve applicants at campaign setup, and there is no mechanism to dynamically swap creators based on performance mid-campaign. Once a creator is approved in 1stCollab, campaign optimisation is handled manually.

What is Social Amplification and does 1stCollab offer it?

Social Amplification is a Dogfluence feature where brand posts are automatically matched with relevant dog creators who engage and contribute, improving post visibility and account performance over time. It is an always-on layer that operates independently of discrete gifting campaigns. 1stCollab does not have an equivalent — its model is campaign-based, where brands run individual gifting or paid campaigns with creators who apply. There is no ongoing post-amplification mechanism outside of those defined campaigns.

Can 1stCollab handle dog product sizing for sendouts?

No. 1stCollab supports product gifting workflows but does not store dog body measurements. For dog apparel, harnesses, collars, or any size-dependent product, brands using 1stCollab need to confirm sizing through manual communication with each creator outside the platform — adding friction, delays, and the risk of shipping a wrong-sized product. Dogfluence stores neck girth, chest girth, and body length on every creator profile to eliminate this coordination problem entirely.

プラットフォーム比較 2026

1stCollab vs Dogfluence (2026)

ペットブランドにとってどちらのインフルエンサーマーケティングプラットフォームが優れているか？正直な並列比較。

1stCollabを選ぶなら

SMB brands across any category wanting a free or low-cost entry point to nano and micro-influencer marketing via a self-serve gifting marketplace, without needing dog-specific features.

Dogfluenceを選ぶなら

Dog brands wanting breed-matched creator discovery, dog sizing data for accurate product sendouts, ongoing Social Amplification on every post, and performance-based campaign optimisation — built exclusively for the dog market.

無料で始めるデモを予約する

簡易評価

1stCollabを選ぶなら...

Free plan available — 1stCollab offers a no-cost entry point, making it accessible for early-stage brands with zero influencer budget
Lower starting price — paid plans from approximately $49/month offer the lowest price point among self-serve influencer platforms
Gifting workflow built-in — 1stCollab has a structured product gifting flow for brands wanting to run gifting-first campaigns without paying creator fees
Broad horizontal marketplace — suitable for brands that sell across multiple unrelated categories and want a single platform for all influencer activity
Nano-influencer access — strong concentration of nano-influencers (under 10K followers) for brands prioritising authenticity and low gifting costs over reach
Creator application model — creators apply to campaigns, giving brands a passive inbound discovery experience without outreach effort

Dogfluenceを選ぶなら...

Dog-breed creator filtering — find creators whose dogs match the exact breed your product is designed for. 1stCollab has a pets category but no breed-level filtering whatsoever.
Dog sizing data (neck girth, chest girth, body length) on every creator profile — ship the right product size without any manual back-and-forth. No other influencer platform has this.
Brand Trail: performance-based creator swapping — automatically surface better-fit alternatives when a creator underperforms, mid-campaign. 1stCollab's marketplace model has no equivalent optimisation layer.
Social Amplification — Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute, compounding post performance over time. 1stCollab does not have an always-on post amplification feature.
Dog-only creator network — every creator on Dogfluence owns a dog and creates dog-first content. 1stCollab is a horizontal marketplace covering all niches; dog creators are a small subset of a generalist pool.
PostMetrics attribution — know which creator drove actual site visits and conversions, not just who posted. 1stCollab provides campaign-level reporting without creator-level attribution to downstream sales.
Purpose-built for the dog market — from gifting coordination to creator discovery, every Dogfluence feature reflects the realities of selling dog products to dog owners.

機能比較

Dogfluence vs 1stCollab

機能

Dogfluence

1stCollab

Built-in Social AmplificationDogfluence automatically matches brand posts with relevant dog creators who engage and contribute, improving post performance over time. 1stCollab is a campaign marketplace — it does not have an always-on post amplification layer outside of discrete campaigns.

Dog-breed creator filteringDogfluence filters by the exact breed a creator owns. 1stCollab includes a pets niche category but offers no breed-level filtering — you cannot target Golden Retriever creators specifically, only general 'pets' creators.

Dog sizing data (neck girth, chest girth, body length)Dogfluence stores three body measurements per dog on every creator profile. 1stCollab has no dog sizing data — sizing coordination for dog apparel, harnesses, and gear happens manually outside the platform.

Brand Trail: performance-based creator swappingBrand Trail automatically surfaces better-performing creator alternatives mid-campaign without pausing it. 1stCollab uses a creator application model where brands select participants at campaign setup — there is no ongoing performance-based optimisation.

Dog-only creator networkEvery creator on Dogfluence owns a dog and creates dog-first content. 1stCollab is a horizontal marketplace spanning all niches — dog creators represent a fraction of a much larger generalist pool.

PostMetrics attributionDogfluence tracks which creators drove site visits, conversions, and engagement at the creator level. 1stCollab provides campaign reporting on reach and posts delivered, without creator-level attribution to downstream revenue.

Free plan1stCollab offers a free plan allowing brands to run limited campaigns at no cost — useful for very early-stage brands testing influencer marketing. Dogfluence's plans start at $199/month, reflecting the specialised dog-niche infrastructure.

Starting price1stCollab's entry price is lower than Dogfluence's Scout plan. Dogfluence's pricing reflects its dog-specific creator network, breed filtering, sizing data, and attribution infrastructure.

$199/mo (Scout plan)

~$49/mo (paid plans from ~$49–$199/mo)

14-day free trialDogfluence's Scale plan ($399/mo) includes a 14-day free trial. 1stCollab offers a free tier rather than a time-limited trial of its paid features.

Self-serve campaign dashboardBoth platforms are self-serve. Dogfluence's dashboard is built around dog-brand workflows including breed filtering and sizing data. 1stCollab's dashboard manages creator applications and gifting logistics across all niches.

Creator application / inbound discovery1stCollab allows creators to apply to brand campaigns, giving brands a passive inbound discovery experience. Dogfluence uses a curated outbound matching model — brands search a breed-filtered creator pool rather than receiving applications.

Gifting workflowBoth platforms support gifting-based collaborations. Dogfluence's gifting workflow uses stored dog sizing data to ensure the right product size is sent. 1stCollab manages gifting logistics but without pet-specific sizing information.

Nano and micro-influencer focusBoth platforms concentrate on nano and micro-influencers for authentic content. Dogfluence's creators are nano/micro within the dog niche specifically; 1stCollab's nano/micro pool spans all consumer categories.

Monthly billing, no annual lock-inBoth platforms offer flexible monthly billing without mandatory annual contracts.

Built-in Social Amplification

Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute, improving post performance over time. 1stCollab is a campaign marketplace — it does not have an always-on post amplification layer outside of discrete campaigns.

Dogfluence

1stCollab

Dog-breed creator filtering

Dogfluence filters by the exact breed a creator owns. 1stCollab includes a pets niche category but offers no breed-level filtering — you cannot target Golden Retriever creators specifically, only general 'pets' creators.

Dogfluence

1stCollab

Dog sizing data (neck girth, chest girth, body length)

Dogfluence stores three body measurements per dog on every creator profile. 1stCollab has no dog sizing data — sizing coordination for dog apparel, harnesses, and gear happens manually outside the platform.

Dogfluence

1stCollab

Brand Trail: performance-based creator swapping

Brand Trail automatically surfaces better-performing creator alternatives mid-campaign without pausing it. 1stCollab uses a creator application model where brands select participants at campaign setup — there is no ongoing performance-based optimisation.

Dogfluence

1stCollab

Dog-only creator network

Every creator on Dogfluence owns a dog and creates dog-first content. 1stCollab is a horizontal marketplace spanning all niches — dog creators represent a fraction of a much larger generalist pool.

Dogfluence

1stCollab

PostMetrics attribution

Dogfluence tracks which creators drove site visits, conversions, and engagement at the creator level. 1stCollab provides campaign reporting on reach and posts delivered, without creator-level attribution to downstream revenue.

Dogfluence

1stCollab

Free plan

1stCollab offers a free plan allowing brands to run limited campaigns at no cost — useful for very early-stage brands testing influencer marketing. Dogfluence's plans start at $199/month, reflecting the specialised dog-niche infrastructure.

Dogfluence

1stCollab

Starting price

1stCollab's entry price is lower than Dogfluence's Scout plan. Dogfluence's pricing reflects its dog-specific creator network, breed filtering, sizing data, and attribution infrastructure.

Dogfluence

$199/mo (Scout plan)

1stCollab

~$49/mo (paid plans from ~$49–$199/mo)

14-day free trial

Dogfluence's Scale plan ($399/mo) includes a 14-day free trial. 1stCollab offers a free tier rather than a time-limited trial of its paid features.

Dogfluence

1stCollab

Self-serve campaign dashboard

Both platforms are self-serve. Dogfluence's dashboard is built around dog-brand workflows including breed filtering and sizing data. 1stCollab's dashboard manages creator applications and gifting logistics across all niches.

Dogfluence

1stCollab

Creator application / inbound discovery

1stCollab allows creators to apply to brand campaigns, giving brands a passive inbound discovery experience. Dogfluence uses a curated outbound matching model — brands search a breed-filtered creator pool rather than receiving applications.

Dogfluence

1stCollab

Gifting workflow

Both platforms support gifting-based collaborations. Dogfluence's gifting workflow uses stored dog sizing data to ensure the right product size is sent. 1stCollab manages gifting logistics but without pet-specific sizing information.

Dogfluence

1stCollab

Nano and micro-influencer focus

Both platforms concentrate on nano and micro-influencers for authentic content. Dogfluence's creators are nano/micro within the dog niche specifically; 1stCollab's nano/micro pool spans all consumer categories.

Dogfluence

1stCollab

Monthly billing, no annual lock-in

Both platforms offer flexible monthly billing without mandatory annual contracts.

Dogfluence

1stCollab

Dogfluence限定

Instagram拡張機能を内蔵。他のプラットフォームにはない機能。

犬ブランドとしてInstagramに投稿すると、Dogfluenceが自動的にエンゲージしやすい犬クリエイターと照合します。彼らのリアルなコメント、共同投稿、ストーリーテリングが投稿のパフォーマンスを大幅に向上させ、ブーストするたびにアカウントの健全性を高めます。

従来のインフルエンサープラットフォーム

Instagram投稿は既存のフォロワーにしか届かない — 新規リーチがゼロ
IGエンゲージメントが低い — Instagramアルゴリズムがモメンタムを認識しない
Instagramコンテンツへのクリエイターマッチングなし
Instagramアカウントの健全性がキャンペーン間に停滞する

Dogfluenceを使用した場合

Instagram投稿が適切な犬クリエイターと照合される
クリエイターがInstagramでコメントし共同投稿 — 関連プロフィールからのリアルなIGエンゲージメント
各ブーストがInstagram投稿のパフォーマンスを大幅に向上させる
継続的な拡張によりInstagramアカウントの健全性が時間とともに向上

Instagram拡張機能の仕組み

ブランドとして投稿する

ブランドとしてInstagram投稿を公開します。Boostを有効にして拡張を開始します。

適切なクリエイターを照合

Dogfluenceがネットワーク内のクリエイターの中から、犬プロフィールとオーディエンスがコンテンツに最も適したものを特定します。

クリエイターが反応、投稿が急上昇

関連する犬プロフィールからのリアルなIGエンゲージメント — リーチ、Instagram関連スコア、長期的なアカウント健全性を向上させます。

GRIN、Upfluence、CreatorIQ、Modash — いずれもInstagram拡張レイヤーを内蔵していません。彼らはクリエイター探しを助けます。私たちは公開するすべてのInstagram投稿を拡張します。

犬ニッチの優位性

犬製品のために設計。汎用プラットフォームは違います。

汎用インフルエンサープラットフォームには何百万ものクリエイターがいますが、ペット業界の理解はゼロです。犬ブランドにとって、そのギャップは実際の問題を生みます。

一般的なプラットフォームの発送

1犬について投稿するクリエイターを探す
2DM：「あなたの犬の犬種は？」
3DM：「あなたの犬はどのサイズのハーネスが必要？」
4DM：「首と胸のサイズを測ってもらえますか？」
5数日間返信を待つ。各クリエイターに繰り返す。

1キャンペーンあたり何時間もの手動DM

Dogfluenceの発送

1犬種、サイズ、商品適合性でフィルタリング
2商品を送る。完了。

2ステップ、推測ゼロ

すべての犬プロフィールに製品ブランドが本当に必要な情報を含む

首周り

首輪・バンダナ用

胸周り

ハーネス・ジャケット用

体長

コート・服用

健康データ

アレルギーと疾患

他のインフルエンサープラットフォームは商品適合性の測定値を収集しません。物理的な商品を発送するペットブランドにとって、これによりサイズの推測が完全に不要になります。

限定機能

Brand Trailをご紹介。他のプラットフォームにはない機能。

従来のアンバサダープログラムは同じクリエイターに縛り付けます。Brand Trailはパフォーマンスベースのシステムで、クリエイターのロースターを継続的に最適化します。

クリエイターが参加

クリエイターがBrand Trailに応募し、コンテンツの提供を開始します

メトリクスを追跡

コントリビューションの質、エンゲージメント、商品適合性が自動的に測定されます

ブランドが最適化

推測ではなく実データに基づいてパフォーマンスの低いクリエイターを新しいタレントと入れ替える

優秀なクリエイターが残る

ロースターは停滞せず継続的に改善されます

従来のアンバサダープログラム

静的なロースター — クリエイターを入れ替える簡単な方法がない
契約期間中パフォーマンスの低いクリエイターに縛られる
意思決定に役立つパフォーマンスデータがない

Brand Trail

パフォーマンスとともに進化するダイナミックなロースター
コントリビューションの質に基づいてクリエイターを入れ替える
PostMetricsのアトリビューションが何が機能するかを証明

料金モデル

料金比較

1stCollab

Free plan available; paid plans from approximately $49–$199/month

使用量に関わらず固定月額料金
キャンペーン間でも予算が消費される
上位プランでは年間契約が一般的

Dogfluence

サブスクリプション + クレジット

€199/月から始まる手頃な月額サブスクリプション
キャンペーンが有効な場合にのみクレジットが消費される
キャンペーン間で無駄な予算がない
無料で始めて、結果を見てからアップグレード

無料で始める

よくある質問

Ready to try the platform built for pet brands?

Join 100+ pet brands already using Dogfluence. Start free, no credit card required.

Start for free Book a demo

No credit card required

Set up in 5 minutes

Cancel anytime