Is Cohley good for dog brands?

Cohley can produce dog-product content — lifestyle photography, product images, and video clips — from its broad creator pool. However, it has no breed-level creator filtering, no dog sizing data for product sendouts, and no attribution tying creator content to downstream sales. Dog brands using Cohley can generate and test content variants, but they cannot guarantee breed-appropriate creators, right-sized sample sendouts, or an ongoing ambassador relationship. Cohley is a content production and testing tool; Dogfluence is a dog ambassador program platform.

How does Cohley pricing compare to Dogfluence?

Cohley does not publish pricing — it operates on an enterprise model requiring a sales conversation. Dogfluence offers transparent self-serve plans: Scout at $199/month and Scale at $399/month with a 14-day free trial. For dog brands, Dogfluence's pricing includes breed filtering, dog sizing data, Brand Trail, PostMetrics attribution, and Social Amplification — dog-specific tools Cohley does not offer at any price tier.

Can Cohley filter creators by dog breed?

No. Cohley matches creators to briefs using category interest, content style, demographic profile, and platform — not the breed of dog they own. For a dog brand with breed-specific products, this means you cannot guarantee that a French Bulldog harness reaches a French Bulldog owner, or that a senior dog supplement creator actually has a senior dog. Dogfluence was built specifically to solve this.

What is Brand Trail and does Cohley have it?

Brand Trail is Dogfluence's system for performance-based creator swapping. If a creator underperforms mid-campaign, Brand Trail surfaces better-fit alternatives based on live contribution data — without pausing the campaign or starting fresh. Cohley is a content production and testing platform: you brief creators, receive content variants, and measure creative performance. There is no ongoing creator optimisation or mid-campaign creator swapping equivalent.

What is Social Amplification and does Cohley offer it?

Social Amplification is Dogfluence's feature that automatically matches every brand post to relevant dog creators — driving organic reach without manual outreach. Cohley is a content production tool: it helps brands create and test content assets, not amplify existing brand posts through a creator network. For dog brands wanting both content production and ongoing post amplification, these are fundamentally different tools.

Can I use both Cohley and Dogfluence?

Yes — they serve different purposes and can complement each other. Cohley is well-suited for producing and A/B testing a library of content variants before scaling paid ad spend. Dogfluence manages your always-on dog ambassador program with breed-matched creators, Social Amplification on every post, and PostMetrics attribution. Some dog brands use Cohley to find their best-performing creative angles, then use Dogfluence to sustain organic reach with genuine breed-matched ambassadors.

プラットフォーム比較 2026

Cohley vs Dogfluence (2026)

ペットブランドにとってどちらのインフルエンサーマーケティングプラットフォームが優れているか？正直な並列比較。

Cohleyを選ぶなら

Large DTC brands across all categories wanting to produce and A/B test high volumes of content variants to optimise paid creative performance before scaling.

Dogfluenceを選ぶなら

Dog brands building an ongoing ambassador program — breed-matched creators, product-fit sizing data, performance attribution, and Social Amplification on every post.

無料で始めるデモを予約する

簡易評価

Cohleyを選ぶなら...

Content A/B testing — produce multiple creative variants and identify top performers before scaling spend
Diverse content formats at scale — product photography, lifestyle video, and UGC all in one workflow
Performance data on content variants — know which creative drives clicks and conversions before committing budget
Scalable content production — large volume of assets from a broad, diverse creator pool across all lifestyle categories
Content usage rights included — run produced assets as paid ads without separate licensing agreements
Not dog-specific — serves brands across beauty, home, food, fashion, and general DTC without niche restriction

Dogfluenceを選ぶなら...

Dog-breed creator filtering — find creators whose dogs match your exact target breed, not a broad lifestyle or pet creator category
Dog sizing data (neck girth, chest girth, body length) on every creator profile — eliminates wrong-size sample sendouts for harness, collar, and apparel brands
Dog-only creator network — every creator owns a dog and creates dog-first content, zero niche dilution from unrelated lifestyle or beauty creators
Brand Trail — performance-based creator swapping mid-campaign based on live contribution data, not manual roster management
PostMetrics attribution — tracks which creator drove actual downstream sales and site visits, not just content delivery counts
Social Amplification — every brand post is automatically matched to relevant dog creators without manual outreach or briefing
Built exclusively for dog brands — every platform feature is a dog-brand tool, not a generic content production workflow

機能比較

Dogfluence vs Cohley

機能

Dogfluence

Cohley

Dog-breed creator filteringDogfluence filters creators by the exact breeds they own; Cohley uses general creator category and demographic filters — no breed-level matching

Dog sizing data (neck, chest, body)Unique to Dogfluence; eliminates product sample guesswork for dog apparel and gear brands shipping to creators

Dog-only creator networkCohley's creator pool spans lifestyle, beauty, food, and home alongside pets — dog creators are a small, undifferentiated subset

Brand Trail (performance-based creator swapping)Dogfluence dynamically rotates creators based on live performance data; Cohley's model is content brief to delivery without ongoing creator optimisation

PostMetrics sales attributionDogfluence attributes downstream conversions to individual creators; Cohley measures content variant performance, not creator-level revenue attribution

Social Amplification (auto post matching)Dogfluence automatically matches brand posts to engaged dog creators; Cohley is a content production and testing tool, not a post amplification platform

Ongoing ambassador program managementDogfluence manages sustained creator relationships over time; Cohley is oriented around content production batches and variant testing cycles

Content A/B testingCohley's core differentiator — produce multiple content variants and identify top performers before scaling paid spend; Dogfluence does not offer content variant testing

Product photography and video at scaleCohley produces diverse content formats — product stills, lifestyle photography, and video — from a broad creator pool; Dogfluence focuses on ambassador-style social content

Performance data on content variantsCohley surfaces engagement and conversion data per content variant so brands know which creative to scale; Dogfluence tracks creator-level sales attribution, not creative variant benchmarking

Content usage rights includedCohley includes usage rights on produced assets for paid ad deployment; Dogfluence is an ambassador program where content rights depend on individual creator agreements

Transparent self-serve pricingDogfluence plans start at $199/month with public pricing; Cohley requires a sales conversation and is enterprise-focused with no public pricing

Campaign management dashboard

Dog-breed creator filtering

Dogfluence filters creators by the exact breeds they own; Cohley uses general creator category and demographic filters — no breed-level matching

Dogfluence

Cohley

Dog sizing data (neck, chest, body)

Unique to Dogfluence; eliminates product sample guesswork for dog apparel and gear brands shipping to creators

Dogfluence

Cohley

Dog-only creator network

Cohley's creator pool spans lifestyle, beauty, food, and home alongside pets — dog creators are a small, undifferentiated subset

Dogfluence

Cohley

Brand Trail (performance-based creator swapping)

Dogfluence dynamically rotates creators based on live performance data; Cohley's model is content brief to delivery without ongoing creator optimisation

Dogfluence

Cohley

PostMetrics sales attribution

Dogfluence attributes downstream conversions to individual creators; Cohley measures content variant performance, not creator-level revenue attribution

Dogfluence

Cohley

Social Amplification (auto post matching)

Dogfluence automatically matches brand posts to engaged dog creators; Cohley is a content production and testing tool, not a post amplification platform

Dogfluence

Cohley

Ongoing ambassador program management

Dogfluence manages sustained creator relationships over time; Cohley is oriented around content production batches and variant testing cycles

Dogfluence

Cohley

Content A/B testing

Cohley's core differentiator — produce multiple content variants and identify top performers before scaling paid spend; Dogfluence does not offer content variant testing

Dogfluence

Cohley

Product photography and video at scale

Cohley produces diverse content formats — product stills, lifestyle photography, and video — from a broad creator pool; Dogfluence focuses on ambassador-style social content

Dogfluence

Cohley

Performance data on content variants

Cohley surfaces engagement and conversion data per content variant so brands know which creative to scale; Dogfluence tracks creator-level sales attribution, not creative variant benchmarking

Dogfluence

Cohley

Content usage rights included

Cohley includes usage rights on produced assets for paid ad deployment; Dogfluence is an ambassador program where content rights depend on individual creator agreements

Dogfluence

Cohley

Transparent self-serve pricing

Dogfluence plans start at $199/month with public pricing; Cohley requires a sales conversation and is enterprise-focused with no public pricing

Dogfluence

Cohley

Campaign management dashboard

Dogfluence

Cohley

Dogfluence限定

Instagram拡張機能を内蔵。他のプラットフォームにはない機能。

犬ブランドとしてInstagramに投稿すると、Dogfluenceが自動的にエンゲージしやすい犬クリエイターと照合します。彼らのリアルなコメント、共同投稿、ストーリーテリングが投稿のパフォーマンスを大幅に向上させ、ブーストするたびにアカウントの健全性を高めます。

従来のインフルエンサープラットフォーム

Instagram投稿は既存のフォロワーにしか届かない — 新規リーチがゼロ
IGエンゲージメントが低い — Instagramアルゴリズムがモメンタムを認識しない
Instagramコンテンツへのクリエイターマッチングなし
Instagramアカウントの健全性がキャンペーン間に停滞する

Dogfluenceを使用した場合

Instagram投稿が適切な犬クリエイターと照合される
クリエイターがInstagramでコメントし共同投稿 — 関連プロフィールからのリアルなIGエンゲージメント
各ブーストがInstagram投稿のパフォーマンスを大幅に向上させる
継続的な拡張によりInstagramアカウントの健全性が時間とともに向上

Instagram拡張機能の仕組み

ブランドとして投稿する

ブランドとしてInstagram投稿を公開します。Boostを有効にして拡張を開始します。

適切なクリエイターを照合

Dogfluenceがネットワーク内のクリエイターの中から、犬プロフィールとオーディエンスがコンテンツに最も適したものを特定します。

クリエイターが反応、投稿が急上昇

関連する犬プロフィールからのリアルなIGエンゲージメント — リーチ、Instagram関連スコア、長期的なアカウント健全性を向上させます。

GRIN、Upfluence、CreatorIQ、Modash — いずれもInstagram拡張レイヤーを内蔵していません。彼らはクリエイター探しを助けます。私たちは公開するすべてのInstagram投稿を拡張します。

犬ニッチの優位性

犬製品のために設計。汎用プラットフォームは違います。

汎用インフルエンサープラットフォームには何百万ものクリエイターがいますが、ペット業界の理解はゼロです。犬ブランドにとって、そのギャップは実際の問題を生みます。

一般的なプラットフォームの発送

1犬について投稿するクリエイターを探す
2DM：「あなたの犬の犬種は？」
3DM：「あなたの犬はどのサイズのハーネスが必要？」
4DM：「首と胸のサイズを測ってもらえますか？」
5数日間返信を待つ。各クリエイターに繰り返す。

1キャンペーンあたり何時間もの手動DM

Dogfluenceの発送

1犬種、サイズ、商品適合性でフィルタリング
2商品を送る。完了。

2ステップ、推測ゼロ

すべての犬プロフィールに製品ブランドが本当に必要な情報を含む

首周り

首輪・バンダナ用

胸周り

ハーネス・ジャケット用

体長

コート・服用

健康データ

アレルギーと疾患

他のインフルエンサープラットフォームは商品適合性の測定値を収集しません。物理的な商品を発送するペットブランドにとって、これによりサイズの推測が完全に不要になります。

限定機能

Brand Trailをご紹介。他のプラットフォームにはない機能。

従来のアンバサダープログラムは同じクリエイターに縛り付けます。Brand Trailはパフォーマンスベースのシステムで、クリエイターのロースターを継続的に最適化します。

クリエイターが参加

クリエイターがBrand Trailに応募し、コンテンツの提供を開始します

メトリクスを追跡

コントリビューションの質、エンゲージメント、商品適合性が自動的に測定されます

ブランドが最適化

推測ではなく実データに基づいてパフォーマンスの低いクリエイターを新しいタレントと入れ替える

優秀なクリエイターが残る

ロースターは停滞せず継続的に改善されます

従来のアンバサダープログラム

静的なロースター — クリエイターを入れ替える簡単な方法がない
契約期間中パフォーマンスの低いクリエイターに縛られる
意思決定に役立つパフォーマンスデータがない

Brand Trail

パフォーマンスとともに進化するダイナミックなロースター
コントリビューションの質に基づいてクリエイターを入れ替える
PostMetricsのアトリビューションが何が機能するかを証明

料金モデル

料金比較

Cohley

Contact for pricing (enterprise focus)

使用量に関わらず固定月額料金
キャンペーン間でも予算が消費される
上位プランでは年間契約が一般的

Dogfluence

サブスクリプション + クレジット

€199/月から始まる手頃な月額サブスクリプション
キャンペーンが有効な場合にのみクレジットが消費される
キャンペーン間で無駄な予算がない
無料で始めて、結果を見てからアップグレード

無料で始める

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