Why do dog brands start with manual outreach?

Manual outreach is the default — it costs nothing upfront, feels controllable, and works for one or two creators. The problem appears when brands try to scale: finding the right creators takes hours, sizing is guesswork, attribution is impossible, and the spreadsheet breaks. Most dog brands that move to Dogfluence do so because manual outreach stopped being worth the time invested.

Is manual outreach ever the right choice for a dog brand?

For a one-off campaign with a single creator you already know, manual outreach can work. Once you want to run systematic campaigns — multiple creators, ongoing programs, size-specific products, or any measurement of ROI — manual outreach cannot provide breed filtering, sizing data, or attribution. Those capabilities are only available through a purpose-built platform.

How much time does manual dog influencer outreach actually take?

For a campaign with 10 creators: expect 2–4 hours of Instagram research to find candidates, 1–2 hours of DM outreach and follow-up, 30 minutes per creator for sizing coordination, several hours of campaign tracking setup, and ongoing manual updates throughout the campaign. Dogfluence replaces most of that with filtered search, creator applications, built-in sizing data, and automatic attribution tracking.

What does PostMetrics actually track that spreadsheets can't?

PostMetrics ties each creator's specific contribution — their comment, co-authored post, or storytelling — to measurable outcomes on the brand's social post, including engagement quality, reach amplification, and attribution signals that link creator activity to sales impact. A spreadsheet can record what a creator posted; PostMetrics shows what it actually did for your brand's performance.

What is Social Amplification and why doesn't manual outreach have it?

Social Amplification is Dogfluence's always-on network layer: when a brand publishes a post, Dogfluence automatically matches it with suitable dog creators whose contributions improve that post's performance and compound Instagram account health over time. Manual outreach is campaign-specific and reactive — you do outreach, wait, coordinate, and hope for results. Social Amplification is an automated layer that activates on every post you publish, not just when you run a campaign.

Can I use both Dogfluence and manual outreach?

Yes. Many dog brands use Dogfluence for their ongoing creator program and reserve manual outreach for specific relationships they've built organically. Dogfluence handles the systematic, scalable part — breed-filtered discovery, sizing validation, Brand Trail performance management, PostMetrics attribution — while you keep direct relationships with creators you've worked with personally. The two approaches complement each other.

手動 vs 自動化 2026

手動アウトリーチ vs vs Dogfluence (2026)

DMとスプレッドシートか、専用プラットフォームか？手動の犬インフルエンサーアウトリーチとDogfluenceの正直な比較。

無料で始めるデモを予約する

解決された課題

手動アウトリーチの限界

Finding the right creators takes hours — and still produces mismatches

手動

Search Instagram for dog-related hashtags. Open profiles one by one. Check if the creator's dog is the right breed. Google the dog's size. Bookmark the profile. Repeat 50 times. Most profiles you visited weren't relevant.

Dogfluence

Filter creators by exact dog breed, follower range, and engagement rate in seconds. Every result is a dog creator — no mixed-niche noise. Sizing data (neck girth, chest girth, body length) is already on every profile.

DM outreach gets ignored or lost

手動

Send DMs to 30 creators. Wait a week. Follow up. Half never respond. Two respond asking for payment information you weren't prepared for. One responds two months later.

Dogfluence

Campaigns are visible to the entire Dogfluence creator network. Creators apply to participate — your brief reaches relevant creators without cold outreach. You review applications and choose who to activate.

Product sizing is pure guesswork

手動

You order a medium harness for the creator's dog. The dog is a Bernese Mountain Dog. The harness doesn't fit. You ship another size. The creator posts late. The product cost and shipping fee were both wasted.

Dogfluence

Every creator profile includes neck girth, chest girth, and body length measurements. You know the dog's size before you ship. Sample waste from wrong sizing becomes zero.

Tracking campaigns in spreadsheets breaks down immediately

手動

Column A: creator name. Column B: post link. Column C: estimated reach. Column D: 'notes.' The spreadsheet has 40 rows. Half the post links are broken. You can't tell which creator performed best. You can't remember why you chose most of them.

Dogfluence

Every campaign, creator, contribution, and result is tracked in your Dogfluence dashboard. PostMetrics attribution links each creator's contribution to real sales impact — not estimated reach from a spreadsheet cell.

Attribution is impossible — you're guessing ROI

手動

Your sales went up after the campaign. Was it the campaign? Which post? Which creator? You have no way to know. You'll probably run a similar campaign next time with the same creators because you have no data to tell you otherwise.

Dogfluence

PostMetrics tracks which creator's contribution drove measurable results. You know exactly which creators moved the needle and which didn't. Brand Trail automatically surfaces better-fit replacements for underperformers.

Scaling means more spreadsheets and more DMs

手動

You want to run campaigns with 20 creators instead of 5. That means 4× the DM outreach, 4× the shipping coordination, and 4× the spreadsheet rows. You'll need more hours or more headcount.

Dogfluence

Campaigns scale without proportional overhead. The creator network is always-on. Creators apply, you approve. Sizing data is built in. Attribution runs automatically. Social Amplification extends reach on every post without additional creator outreach.

並列比較

手動アウトリーチ vs Dogfluence

項目

手動アウトリーチ

Dogfluence

Creator discovery

Manual hashtag search and profile browsing — hours per discovery session

Breed-filtered search with engagement and audience data — seconds per creator

Dog breed matching

Manual profile review — often inaccurate, breeds misidentified

Native breed filtering — find creators by exact breed owned

Product sizing

Guess or ask each creator individually — frequent wrong-size shipping

Neck girth, chest girth, body length on every profile — zero sizing guesswork

Outreach

Individual DMs — low response rate, untracked, time-consuming

Creators apply to your campaign — no cold outreach required

Campaign tracking

Spreadsheets — manual updates, broken links, no performance comparison

Unified dashboard — all creators, contributions, and results in one place

Sales attribution

Not possible — sales impact is unknown and untrackable

PostMetrics tracks creator-to-sale attribution in real time

Creator performance management

Gut feel — replace creators based on intuition or follower count

Brand Trail — swap creators based on live contribution data automatically

Scale

Linear — more creators means more hours, more DMs, more rows

Non-linear — Social Amplification and creator network scale without proportional effort

Always-on amplification

None — amplification only happens during active campaign periods

Social Amplification activates on every post you publish, not just campaign periods

Monthly cost

Free (your time) — but hours of manual work per creator, per campaign

From $199/month (Scout) — Scale plan ($399/mo) includes a 14-day free trial. All tools included, no per-creator fees

Creator discovery

手動

Manual hashtag search and profile browsing — hours per discovery session

Dogfluence

Breed-filtered search with engagement and audience data — seconds per creator

Dog breed matching

手動

Manual profile review — often inaccurate, breeds misidentified

Dogfluence

Native breed filtering — find creators by exact breed owned

Product sizing

手動

Guess or ask each creator individually — frequent wrong-size shipping

Dogfluence

Neck girth, chest girth, body length on every profile — zero sizing guesswork

Outreach

手動

Individual DMs — low response rate, untracked, time-consuming

Dogfluence

Creators apply to your campaign — no cold outreach required

Campaign tracking

手動

Spreadsheets — manual updates, broken links, no performance comparison

Dogfluence

Unified dashboard — all creators, contributions, and results in one place

Sales attribution

手動

Not possible — sales impact is unknown and untrackable

Dogfluence

PostMetrics tracks creator-to-sale attribution in real time

Creator performance management

手動

Gut feel — replace creators based on intuition or follower count

Dogfluence

Brand Trail — swap creators based on live contribution data automatically

Scale

手動

Linear — more creators means more hours, more DMs, more rows

Dogfluence

Non-linear — Social Amplification and creator network scale without proportional effort

Always-on amplification

手動

None — amplification only happens during active campaign periods

Dogfluence

Social Amplification activates on every post you publish, not just campaign periods

Monthly cost

手動

Free (your time) — but hours of manual work per creator, per campaign

Dogfluence

From $199/month (Scout) — Scale plan ($399/mo) includes a 14-day free trial. All tools included, no per-creator fees

Dogfluence限定

Instagram拡張機能を内蔵。他のプラットフォームにはない機能。

犬ブランドとしてInstagramに投稿すると、Dogfluenceが自動的にエンゲージしやすい犬クリエイターと照合します。彼らのリアルなコメント、共同投稿、ストーリーテリングが投稿のパフォーマンスを大幅に向上させ、ブーストするたびにアカウントの健全性を高めます。

従来のインフルエンサープラットフォーム

Instagram投稿は既存のフォロワーにしか届かない — 新規リーチがゼロ
IGエンゲージメントが低い — Instagramアルゴリズムがモメンタムを認識しない
Instagramコンテンツへのクリエイターマッチングなし
Instagramアカウントの健全性がキャンペーン間に停滞する

Dogfluenceを使用した場合

Instagram投稿が適切な犬クリエイターと照合される
クリエイターがInstagramでコメントし共同投稿 — 関連プロフィールからのリアルなIGエンゲージメント
各ブーストがInstagram投稿のパフォーマンスを大幅に向上させる
継続的な拡張によりInstagramアカウントの健全性が時間とともに向上

Instagram拡張機能の仕組み

ブランドとして投稿する

ブランドとしてInstagram投稿を公開します。Boostを有効にして拡張を開始します。

適切なクリエイターを照合

Dogfluenceがネットワーク内のクリエイターの中から、犬プロフィールとオーディエンスがコンテンツに最も適したものを特定します。

クリエイターが反応、投稿が急上昇

関連する犬プロフィールからのリアルなIGエンゲージメント — リーチ、Instagram関連スコア、長期的なアカウント健全性を向上させます。

GRIN、Upfluence、CreatorIQ、Modash — いずれもInstagram拡張レイヤーを内蔵していません。彼らはクリエイター探しを助けます。私たちは公開するすべてのInstagram投稿を拡張します。

限定機能

Brand Trailをご紹介。他のプラットフォームにはない機能。

従来のアンバサダープログラムは同じクリエイターに縛り付けます。Brand Trailはパフォーマンスベースのシステムで、クリエイターのロースターを継続的に最適化します。

クリエイターが参加

クリエイターがBrand Trailに応募し、コンテンツの提供を開始します

メトリクスを追跡

コントリビューションの質、エンゲージメント、商品適合性が自動的に測定されます

ブランドが最適化

推測ではなく実データに基づいてパフォーマンスの低いクリエイターを新しいタレントと入れ替える

優秀なクリエイターが残る

ロースターは停滞せず継続的に改善されます

従来のアンバサダープログラム

静的なロースター — クリエイターを入れ替える簡単な方法がない
契約期間中パフォーマンスの低いクリエイターに縛られる
意思決定に役立つパフォーマンスデータがない

Brand Trail

パフォーマンスとともに進化するダイナミックなロースター
コントリビューションの質に基づいてクリエイターを入れ替える
PostMetricsのアトリビューションが何が機能するかを証明

よくある質問

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