Fresh Content Society vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, campaign decision, and performance data point from day one. You build a compounding creator program that grows more efficient over time. With Fresh Content Society, the agency manages your social channels, content calendar, influencer selection, and community engagement — you benefit from their team's expertise and bandwidth, but creator relationships and channel strategy sit with the agency. When the retainer ends, you lose the operational infrastructure they built around your accounts.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For dog brands wanting dedicated support without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup, creator recommendations, and strategy optimization — at a fraction of a typical agency retainer. Total with Personal Pack Leader: $698/month. Fresh Content Society operates on a monthly retainer model that typically runs $3,000–8,000+ per month before any influencer spend or content production costs. For dog brands running ongoing creator programs, Dogfluence's predictable subscription pricing and data ownership typically deliver better economics — and all your data remains yours when you leave.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live PostMetrics data — no account team renegotiations required. Social Amplification is built into the platform: when a brand publishes a post, Dogfluence automatically matches it with relevant dog creators who engage and contribute, improving post performance and compounding Instagram account health over time. The platform runs in the background between active campaigns without requiring ongoing management input. Fresh Content Society handles content scheduling, influencer outreach, and community engagement through their team — which delivers full-service execution but means every workflow depends on agency availability, briefing cycles, and approval rounds.

Dogfluence is built exclusively for dog brands. Breed-level creator filtering, dog sizing data (neck girth, chest girth, body length) built into every creator profile, Brand Trail for performance-based roster management, and Social Amplification matched to dog-relevant audiences are all structural parts of the platform. Fresh Content Society specialises in food, beverage, lifestyle, and consumer goods brands — their influencer marketing expertise is strong within those categories, but dog brands are a subset of a broad consumer portfolio rather than their core focus. A generalist social media agency brings category breadth; Dogfluence brings dog-specific depth that no generalist tool or team replicates.

Dogfluence: create an account, browse dog creators by breed and sizing data, and launch your first campaign the same day. Fresh Content Society: full-service agency workflow — discovery call, proposal, contract, onboarding, strategy development, content calendar planning, and creator briefing before any post goes live. That overhead makes sense when you're outsourcing your entire social presence, but for dog brands wanting an always-on creator program running in parallel to their own channels, the delay and complexity add cost without adding dog-specific precision.