Kolsquare is a European KOL (Key Opinion Leader) marketing platform built by French company B2W Media Group. It gives brands and agencies access to 3M+ creator profiles across Instagram, TikTok, YouTube, Twitch, and Pinterest, with a strong focus on European markets — particularly France, Germany, the UK, and Spain. Kolsquare provides influencer discovery, campaign management, CRM features, and performance reporting. It is widely used by large European brands and multi-client agencies running sophisticated influencer programs.

Is Kolsquare good for dog brands?

Kolsquare can surface dog-related creators from its 3M+ profile database, but it has no dog-breed filtering, no dog sizing data, and is not designed for dog-brand campaign execution. Its European focus and enterprise CRM features are most valuable for large agencies and multi-market brands. For dog brands that need breed-precise creator matching, product-fit validation through sizing data, and sales-level attribution, Dogfluence is purpose-built for exactly that use case at a fraction of the enterprise price.

How does Kolsquare pricing compare to Dogfluence?

Kolsquare pricing starts at approximately $300–500/month for mid-tier plans, with enterprise pricing available on request for larger programs. Dogfluence's Scout plan starts at $199/month with no trial, and the Scale plan at $399/month includes a 14-day free trial. For dog brands, Dogfluence delivers breed filtering, dog sizing data, Brand Trail, and PostMetrics attribution — dog-specific features that Kolsquare simply does not offer — at the same or lower price.

Does Kolsquare have dog-breed filtering?

No. Kolsquare filters creators by category, audience demographics, engagement rate, and follower count — but not by the specific dog breed a creator owns. Dog brands using Kolsquare must manually review large result sets to find creators whose dogs match their products. Dogfluence is the only platform with breed-level filtering built directly into creator search.

What is Brand Trail and does Kolsquare have it?

Brand Trail is Dogfluence's performance-based creator swapping system. Brands dynamically replace underperforming creators with higher-performing ones based on live contribution data throughout a campaign — without starting from scratch. Kolsquare has no equivalent feature. Its campaign management focuses on CRM tracking and reporting rather than dynamic creator optimization mid-campaign.

Is Kolsquare better for the French market?

Yes — Kolsquare has a genuine advantage in French-speaking and broader European markets. It was founded in France, has deep local expertise, and is the dominant KOL platform for French brands and agencies. For dog brands running campaigns specifically in France or targeting francophone audiences, Kolsquare's local market depth is a real advantage. Dogfluence is a global platform and serves dog brands in any market, but does not have Kolsquare's European regional specialization.

Can Kolsquare handle Twitch influencer campaigns?

Yes. Kolsquare supports Twitch and Pinterest alongside Instagram, TikTok, and YouTube — giving it one of the broader multi-channel footprints among European KOL platforms. Dogfluence focuses on the social channels where dog content performs best and where dog brands see the strongest results. If Twitch or Pinterest are core channels for your dog brand campaigns, Kolsquare's multi-channel coverage is worth considering.

プラットフォーム比較 2026

Kolsquare vs Dogfluence (2026)

ペットブランドにとってどちらのインフルエンサーマーケティングプラットフォームが優れているか？正直な並列比較。

Kolsquareを選ぶなら

Large European brands and agencies needing an enterprise KOL CRM with broad multi-channel reach, French market depth, and multi-client campaign management.

Dogfluenceを選ぶなら

Dog brands of any size that need breed-precise creator matching, dog sizing data for accurate product sendouts, and PostMetrics attribution — not a general European KOL CRM.

無料で始めるデモを予約する

簡易評価

Kolsquareを選ぶなら...

3M+ creator profiles spanning all verticals and geographies, with especially strong European market coverage
Deep French and European market expertise — built in France, strong in FR, DE, UK, ES markets
Multi-channel including Twitch and Pinterest, beyond the standard Instagram, TikTok, and YouTube
Enterprise CRM features — dedicated campaign management, contract handling, and agency-grade reporting
Strong in French-speaking markets — ideal for campaigns targeting francophone audiences
Agency workflows — built for teams managing multiple clients and large creator rosters simultaneously

Dogfluenceを選ぶなら...

Dog-breed creator filtering — find creators by the exact breed they own, not by keyword-searching 3M+ general profiles across all niches
Dog sizing data (neck girth, chest girth, body length) on every creator profile — eliminates wrong-size gifting for harnesses, collars, and clothing
Social Amplification — posts automatically matched to relevant dog creators who contribute and boost post performance. No European KOL platform has this.
Brand Trail — performance-based creator swapping mid-campaign based on live contribution data. No equivalent exists at Kolsquare.
PostMetrics attribution — tie creator activity to actual sales, not just reach and engagement metrics
Dog-only creator network — zero filtering noise from fashion, beauty, food, or travel creators
Self-serve from $199/mo (Scout) — Scale plan at $399/mo includes a 14-day free trial, no enterprise contract required

機能比較

Dogfluence vs Kolsquare

機能

Dogfluence

Kolsquare

Dog-breed creator filteringKolsquare searches by category and audience demographics. Dog brands must manually review general results. Dogfluence filters by the actual breed a creator owns.

Dog sizing data (neck, chest, body)Unique to Dogfluence — eliminates wrong-size gifting for harnesses, collars, and dog clothing. Kolsquare has no equivalent.

Dog-only creator networkKolsquare indexes 3M+ creators across all verticals — dog brands must manually filter out fashion, beauty, and lifestyle creators

Social Amplification (auto post-to-creator matching)Post as a brand, Dogfluence automatically matches the post to suitable dog creators who contribute and improve post performance. No KOL platform has this.

Brand Trail (performance-based creator swapping)Brands dynamically swap creators based on live contribution performance data throughout a campaign. Kolsquare has no equivalent feature.

PostMetrics attributionKolsquare tracks reach, engagement, and EMV. Dogfluence ties creator contributions to actual product sales through PostMetrics.

Self-serve with free trialKolsquare targets enterprise and agency accounts with sales-led onboarding. Dogfluence Scout starts at $199/mo; Scale at $399/mo includes a 14-day free trial.

Creator database sizeKolsquare: 3M+ creator profiles across all verticals; Dogfluence is dog-niche only — quality and precision over breadth

French and European market depthKolsquare was built in France and has unmatched depth in French-speaking and broader European markets. Dogfluence is a global platform.

Twitch and Pinterest channelsKolsquare supports Twitch and Pinterest alongside Instagram, TikTok, and YouTube. Dogfluence focuses on the channels where dog content performs best.

Enterprise CRM and agency workflowsKolsquare is designed for agencies managing multiple clients — contract handling, multi-user access, and client reporting at scale. Dogfluence is built for dog brands, not agencies.

Campaign management

AI campaign builderDogfluence includes an AI campaign builder across all paid plans. Kolsquare focuses on CRM and campaign tracking rather than AI-assisted campaign creation.

Audience quality and fake follower detection

Analytics and reportingBoth platforms provide analytics. Kolsquare focuses on reach, EMV, and engagement across channels. Dogfluence adds PostMetrics sales attribution specific to dog brand campaigns.

Dog-breed creator filtering

Kolsquare searches by category and audience demographics. Dog brands must manually review general results. Dogfluence filters by the actual breed a creator owns.

Dogfluence

Kolsquare

Dog sizing data (neck, chest, body)

Unique to Dogfluence — eliminates wrong-size gifting for harnesses, collars, and dog clothing. Kolsquare has no equivalent.

Dogfluence

Kolsquare

Dog-only creator network

Kolsquare indexes 3M+ creators across all verticals — dog brands must manually filter out fashion, beauty, and lifestyle creators

Dogfluence

Kolsquare

Social Amplification (auto post-to-creator matching)

Post as a brand, Dogfluence automatically matches the post to suitable dog creators who contribute and improve post performance. No KOL platform has this.

Dogfluence

Kolsquare

Brand Trail (performance-based creator swapping)

Brands dynamically swap creators based on live contribution performance data throughout a campaign. Kolsquare has no equivalent feature.

Dogfluence

Kolsquare

PostMetrics attribution

Kolsquare tracks reach, engagement, and EMV. Dogfluence ties creator contributions to actual product sales through PostMetrics.

Dogfluence

Kolsquare

Self-serve with free trial

Kolsquare targets enterprise and agency accounts with sales-led onboarding. Dogfluence Scout starts at $199/mo; Scale at $399/mo includes a 14-day free trial.

Dogfluence

Kolsquare

Creator database size

Kolsquare: 3M+ creator profiles across all verticals; Dogfluence is dog-niche only — quality and precision over breadth

Dogfluence

Kolsquare

French and European market depth

Kolsquare was built in France and has unmatched depth in French-speaking and broader European markets. Dogfluence is a global platform.

Dogfluence

Kolsquare

Twitch and Pinterest channels

Kolsquare supports Twitch and Pinterest alongside Instagram, TikTok, and YouTube. Dogfluence focuses on the channels where dog content performs best.

Dogfluence

Kolsquare

Enterprise CRM and agency workflows

Kolsquare is designed for agencies managing multiple clients — contract handling, multi-user access, and client reporting at scale. Dogfluence is built for dog brands, not agencies.

Dogfluence

Kolsquare

Campaign management

Dogfluence

Kolsquare

AI campaign builder

Dogfluence includes an AI campaign builder across all paid plans. Kolsquare focuses on CRM and campaign tracking rather than AI-assisted campaign creation.

Dogfluence

Kolsquare

Audience quality and fake follower detection

Dogfluence

Kolsquare

Analytics and reporting

Both platforms provide analytics. Kolsquare focuses on reach, EMV, and engagement across channels. Dogfluence adds PostMetrics sales attribution specific to dog brand campaigns.

Dogfluence

Kolsquare

Dogfluence限定

Instagram拡張機能を内蔵。他のプラットフォームにはない機能。

犬ブランドとしてInstagramに投稿すると、Dogfluenceが自動的にエンゲージしやすい犬クリエイターと照合します。彼らのリアルなコメント、共同投稿、ストーリーテリングが投稿のパフォーマンスを大幅に向上させ、ブーストするたびにアカウントの健全性を高めます。

従来のインフルエンサープラットフォーム

Instagram投稿は既存のフォロワーにしか届かない — 新規リーチがゼロ
IGエンゲージメントが低い — Instagramアルゴリズムがモメンタムを認識しない
Instagramコンテンツへのクリエイターマッチングなし
Instagramアカウントの健全性がキャンペーン間に停滞する

Dogfluenceを使用した場合

Instagram投稿が適切な犬クリエイターと照合される
クリエイターがInstagramでコメントし共同投稿 — 関連プロフィールからのリアルなIGエンゲージメント
各ブーストがInstagram投稿のパフォーマンスを大幅に向上させる
継続的な拡張によりInstagramアカウントの健全性が時間とともに向上

Instagram拡張機能の仕組み

ブランドとして投稿する

ブランドとしてInstagram投稿を公開します。Boostを有効にして拡張を開始します。

適切なクリエイターを照合

Dogfluenceがネットワーク内のクリエイターの中から、犬プロフィールとオーディエンスがコンテンツに最も適したものを特定します。

クリエイターが反応、投稿が急上昇

関連する犬プロフィールからのリアルなIGエンゲージメント — リーチ、Instagram関連スコア、長期的なアカウント健全性を向上させます。

GRIN、Upfluence、CreatorIQ、Modash — いずれもInstagram拡張レイヤーを内蔵していません。彼らはクリエイター探しを助けます。私たちは公開するすべてのInstagram投稿を拡張します。

犬ニッチの優位性

犬製品のために設計。汎用プラットフォームは違います。

汎用インフルエンサープラットフォームには何百万ものクリエイターがいますが、ペット業界の理解はゼロです。犬ブランドにとって、そのギャップは実際の問題を生みます。

一般的なプラットフォームの発送

1犬について投稿するクリエイターを探す
2DM：「あなたの犬の犬種は？」
3DM：「あなたの犬はどのサイズのハーネスが必要？」
4DM：「首と胸のサイズを測ってもらえますか？」
5数日間返信を待つ。各クリエイターに繰り返す。

1キャンペーンあたり何時間もの手動DM

Dogfluenceの発送

1犬種、サイズ、商品適合性でフィルタリング
2商品を送る。完了。

2ステップ、推測ゼロ

すべての犬プロフィールに製品ブランドが本当に必要な情報を含む

首周り

首輪・バンダナ用

胸周り

ハーネス・ジャケット用

体長

コート・服用

健康データ

アレルギーと疾患

他のインフルエンサープラットフォームは商品適合性の測定値を収集しません。物理的な商品を発送するペットブランドにとって、これによりサイズの推測が完全に不要になります。

限定機能

Brand Trailをご紹介。他のプラットフォームにはない機能。

従来のアンバサダープログラムは同じクリエイターに縛り付けます。Brand Trailはパフォーマンスベースのシステムで、クリエイターのロースターを継続的に最適化します。

クリエイターが参加

クリエイターがBrand Trailに応募し、コンテンツの提供を開始します

メトリクスを追跡

コントリビューションの質、エンゲージメント、商品適合性が自動的に測定されます

ブランドが最適化

推測ではなく実データに基づいてパフォーマンスの低いクリエイターを新しいタレントと入れ替える

優秀なクリエイターが残る

ロースターは停滞せず継続的に改善されます

従来のアンバサダープログラム

静的なロースター — クリエイターを入れ替える簡単な方法がない
契約期間中パフォーマンスの低いクリエイターに縛られる
意思決定に役立つパフォーマンスデータがない

Brand Trail

パフォーマンスとともに進化するダイナミックなロースター
コントリビューションの質に基づいてクリエイターを入れ替える
PostMetricsのアトリビューションが何が機能するかを証明

料金モデル

料金比較

Kolsquare

From ~$300–500+/month; enterprise pricing on request

使用量に関わらず固定月額料金
キャンペーン間でも予算が消費される
上位プランでは年間契約が一般的

Dogfluence

サブスクリプション + クレジット

€199/月から始まる手頃な月額サブスクリプション
キャンペーンが有効な場合にのみクレジットが消費される
キャンペーン間で無駄な予算がない
無料で始めて、結果を見てからアップグレード

無料で始める

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