Is Mavely good for dog brands?

Mavely can work for dog brands selling broad consumer products — treats, accessories, food — where conversion tracking matters and the audience is general lifestyle shoppers. However, it has no dog-breed filtering, no dog sizing data, and no dog-only creator network. Dog brands on Mavely reach a general shopping audience rather than a targeted dog-owning one, and cannot filter creators by breed, size, or lifestyle alignment.

How does Mavely pricing compare to Dogfluence?

Mavely's brand pricing is not publicly available — brands apply for programs and pricing varies by commission structure and program scope. Dogfluence is self-serve with transparent pricing: $199/month (Scout) or $399/month (Scale, with a 14-day free trial). For dog brands wanting predictable costs and niche-specific tools, Dogfluence is the more accessible and purpose-built option.

Does Mavely have dog breed filtering?

No. Mavely is a general affiliate and social shopping platform. Dogfluence is the only platform with breed-level creator filtering and dog sizing data built in — both critical features for dog brands targeting specific breeds or product fit.

What is Brand Trail and does Mavely have it?

Brand Trail is Dogfluence's performance-based ambassador system — dog brands dynamically rotate creators based on contribution quality over time, ensuring the strongest performers stay in the programme. Mavely operates a static affiliate model where creators earn commission on linked sales. There is no equivalent to Brand Trail on Mavely.

What is the difference between Mavely and Dogfluence?

Mavely is an affiliate commerce platform — creators share links, brands pay on conversion, and the model is transactional. Dogfluence is an ambassador management platform — dog brands build ongoing relationships with dog-owner creators through contribution programmes, breed-precise matching, and performance-based rotation. If you want pay-per-sale affiliate reach across a broad audience, Mavely serves that. If you want a sustained dog creator ambassador programme with niche precision, Dogfluence is purpose-built.

Who should choose Mavely over Dogfluence?

DTC brands in broad consumer categories — pet food, treats, accessories, lifestyle goods — wanting commission-based creator distribution without upfront campaign costs. If your priority is pay-for-performance affiliate reach and your product sells to a general audience, Mavely fits. For dog-specific brands wanting breed filtering, dog sizing data, ambassador relationship management, and Brand Trail creator rotation, Dogfluence is the better tool.

プラットフォーム比較 2026

Mavely vs Dogfluence (2026)

ペットブランドにとってどちらのインフルエンサーマーケティングプラットフォームが優れているか？正直な並列比較。

Mavelyを選ぶなら

DTC brands wanting affiliate-style creator distribution with commission-only spend and no upfront campaign investment — especially effective for broad consumer product categories

Dogfluenceを選ぶなら

Dog brands wanting breed-precise ambassador campaigns — dog-only creators, dog sizing data for sendouts, and performance-based creator rotation from $199/mo

無料で始めるデモを予約する

簡易評価

Mavelyを選ぶなら...

Pay-per-conversion model — brands only pay when creators drive actual sales
No upfront campaign costs for brands — performance-based spend scales with results
Large general creator network suited to broad DTC product categories
Creator-curated shopping lists drive product discovery through social commerce
Free for creators — low barrier generates a large pool of affiliate participants
Owned by Later — integrated social scheduling and affiliate in one ecosystem

Dogfluenceを選ぶなら...

Dog-breed creator filtering — match creators by exact breed, size, and lifestyle
Dog sizing data (neck girth, chest girth, body length) — built in for every creator profile
Brand Trail: performance-based creator swapping, not static affiliate rosters
Built-in Social Amplification — every brand post auto-matched to relevant dog creators
Dog-only creator network — every creator is a dog owner, no general lifestyle or shopping creators
Ambassador relationship building — ongoing contributor programs, not one-off affiliate links
PostMetrics attribution — tracks engagement and contribution quality beyond link clicks
Self-serve subscription from $199/mo — transparent, predictable pricing

機能比較

Dogfluence vs Mavely

機能

Dogfluence

Mavely

Built-in Social AmplificationDogfluence automatically matches brand posts to relevant dog creators who engage and contribute. Mavely is an affiliate link platform — automated brand post amplification is not part of their model.

Dog-breed creator filteringMavely has no breed-level creator filtering. Dogfluence is the only platform with breed-level matching built in — critical for dog brands targeting specific audiences by breed or size.

Dog sizing data (neck girth, chest, body length)Dogfluence captures dog sizing data on every creator profile, enabling frictionless product sendouts without back-and-forth. Mavely has no equivalent dog-specific data.

Brand Trail: performance-based creator swappingBrand Trail dynamically rotates creators based on contribution quality over time — the strongest performers stay in rotation. Mavely's affiliate model uses static creator participation with no equivalent dynamic rotation mechanism.

Dog-only creator networkEvery creator on Dogfluence is a dog owner. Mavely's creator network spans all lifestyle and shopping niches — dog-owning creators are a small, unfilterable subset.

PostMetrics attributionDogfluence tracks contribution quality, engagement impact, and social performance per creator. Mavely tracks affiliate link clicks and sales conversions — not social contribution quality.

Subscription plans from $199/moDogfluence is self-serve from $199/month (Scout) or $399/month (Scale, includes 14-day free trial). Mavely brand pricing is not publicly listed — brands must apply and pricing varies by program.

Self-serve onboarding (launch same day)Dogfluence is fully self-serve — sign up and launch a campaign the same day. Mavely requires brands to apply for access to the creator network.

Ambassador relationship programsDogfluence is built for ongoing ambassador management — contributor tiers, Brand Trail rotation, and sustained relationships. Mavely centres on transactional affiliate link distribution, not long-term ambassador programs.

Pay-per-conversion affiliate modelMavely's core model is commission on sales — brands pay only when creators drive conversions. Dogfluence is a subscription platform focused on ambassador management and brand building, not per-sale affiliate attribution.

Creator-curated shoppable listsMavely enables creators to build shoppable product lists that drive social commerce. Dogfluence focuses on contribution-based ambassador engagement rather than creator-curated product shopping lists.

No upfront brand spend (performance-only)Mavely brands pay on conversion — no campaign fee until a creator drives a sale. Dogfluence is a subscription platform; you pay monthly regardless of attribution events.

Social commerce / shopping integration

Built-in Social Amplification

Dogfluence automatically matches brand posts to relevant dog creators who engage and contribute. Mavely is an affiliate link platform — automated brand post amplification is not part of their model.

Dogfluence

Mavely

Dog-breed creator filtering

Mavely has no breed-level creator filtering. Dogfluence is the only platform with breed-level matching built in — critical for dog brands targeting specific audiences by breed or size.

Dogfluence

Mavely

Dog sizing data (neck girth, chest, body length)

Dogfluence captures dog sizing data on every creator profile, enabling frictionless product sendouts without back-and-forth. Mavely has no equivalent dog-specific data.

Dogfluence

Mavely

Brand Trail: performance-based creator swapping

Brand Trail dynamically rotates creators based on contribution quality over time — the strongest performers stay in rotation. Mavely's affiliate model uses static creator participation with no equivalent dynamic rotation mechanism.

Dogfluence

Mavely

Dog-only creator network

Every creator on Dogfluence is a dog owner. Mavely's creator network spans all lifestyle and shopping niches — dog-owning creators are a small, unfilterable subset.

Dogfluence

Mavely

PostMetrics attribution

Dogfluence tracks contribution quality, engagement impact, and social performance per creator. Mavely tracks affiliate link clicks and sales conversions — not social contribution quality.

Dogfluence

Mavely

Subscription plans from $199/mo

Dogfluence is self-serve from $199/month (Scout) or $399/month (Scale, includes 14-day free trial). Mavely brand pricing is not publicly listed — brands must apply and pricing varies by program.

Dogfluence

Mavely

Self-serve onboarding (launch same day)

Dogfluence is fully self-serve — sign up and launch a campaign the same day. Mavely requires brands to apply for access to the creator network.

Dogfluence

Mavely

Ambassador relationship programs

Dogfluence is built for ongoing ambassador management — contributor tiers, Brand Trail rotation, and sustained relationships. Mavely centres on transactional affiliate link distribution, not long-term ambassador programs.

Dogfluence

Mavely

Pay-per-conversion affiliate model

Mavely's core model is commission on sales — brands pay only when creators drive conversions. Dogfluence is a subscription platform focused on ambassador management and brand building, not per-sale affiliate attribution.

Dogfluence

Mavely

Creator-curated shoppable lists

Mavely enables creators to build shoppable product lists that drive social commerce. Dogfluence focuses on contribution-based ambassador engagement rather than creator-curated product shopping lists.

Dogfluence

Mavely

No upfront brand spend (performance-only)

Mavely brands pay on conversion — no campaign fee until a creator drives a sale. Dogfluence is a subscription platform; you pay monthly regardless of attribution events.

Dogfluence

Mavely

Social commerce / shopping integration

Dogfluence

Mavely

Dogfluence限定

Instagram拡張機能を内蔵。他のプラットフォームにはない機能。

犬ブランドとしてInstagramに投稿すると、Dogfluenceが自動的にエンゲージしやすい犬クリエイターと照合します。彼らのリアルなコメント、共同投稿、ストーリーテリングが投稿のパフォーマンスを大幅に向上させ、ブーストするたびにアカウントの健全性を高めます。

従来のインフルエンサープラットフォーム

Instagram投稿は既存のフォロワーにしか届かない — 新規リーチがゼロ
IGエンゲージメントが低い — Instagramアルゴリズムがモメンタムを認識しない
Instagramコンテンツへのクリエイターマッチングなし
Instagramアカウントの健全性がキャンペーン間に停滞する

Dogfluenceを使用した場合

Instagram投稿が適切な犬クリエイターと照合される
クリエイターがInstagramでコメントし共同投稿 — 関連プロフィールからのリアルなIGエンゲージメント
各ブーストがInstagram投稿のパフォーマンスを大幅に向上させる
継続的な拡張によりInstagramアカウントの健全性が時間とともに向上

Instagram拡張機能の仕組み

ブランドとして投稿する

ブランドとしてInstagram投稿を公開します。Boostを有効にして拡張を開始します。

適切なクリエイターを照合

Dogfluenceがネットワーク内のクリエイターの中から、犬プロフィールとオーディエンスがコンテンツに最も適したものを特定します。

クリエイターが反応、投稿が急上昇

関連する犬プロフィールからのリアルなIGエンゲージメント — リーチ、Instagram関連スコア、長期的なアカウント健全性を向上させます。

GRIN、Upfluence、CreatorIQ、Modash — いずれもInstagram拡張レイヤーを内蔵していません。彼らはクリエイター探しを助けます。私たちは公開するすべてのInstagram投稿を拡張します。

犬ニッチの優位性

犬製品のために設計。汎用プラットフォームは違います。

汎用インフルエンサープラットフォームには何百万ものクリエイターがいますが、ペット業界の理解はゼロです。犬ブランドにとって、そのギャップは実際の問題を生みます。

一般的なプラットフォームの発送

1犬について投稿するクリエイターを探す
2DM：「あなたの犬の犬種は？」
3DM：「あなたの犬はどのサイズのハーネスが必要？」
4DM：「首と胸のサイズを測ってもらえますか？」
5数日間返信を待つ。各クリエイターに繰り返す。

1キャンペーンあたり何時間もの手動DM

Dogfluenceの発送

1犬種、サイズ、商品適合性でフィルタリング
2商品を送る。完了。

2ステップ、推測ゼロ

すべての犬プロフィールに製品ブランドが本当に必要な情報を含む

首周り

首輪・バンダナ用

胸周り

ハーネス・ジャケット用

体長

コート・服用

健康データ

アレルギーと疾患

他のインフルエンサープラットフォームは商品適合性の測定値を収集しません。物理的な商品を発送するペットブランドにとって、これによりサイズの推測が完全に不要になります。

限定機能

Brand Trailをご紹介。他のプラットフォームにはない機能。

従来のアンバサダープログラムは同じクリエイターに縛り付けます。Brand Trailはパフォーマンスベースのシステムで、クリエイターのロースターを継続的に最適化します。

クリエイターが参加

クリエイターがBrand Trailに応募し、コンテンツの提供を開始します

メトリクスを追跡

コントリビューションの質、エンゲージメント、商品適合性が自動的に測定されます

ブランドが最適化

推測ではなく実データに基づいてパフォーマンスの低いクリエイターを新しいタレントと入れ替える

優秀なクリエイターが残る

ロースターは停滞せず継続的に改善されます

従来のアンバサダープログラム

静的なロースター — クリエイターを入れ替える簡単な方法がない
契約期間中パフォーマンスの低いクリエイターに縛られる
意思決定に役立つパフォーマンスデータがない

Brand Trail

パフォーマンスとともに進化するダイナミックなロースター
コントリビューションの質に基づいてクリエイターを入れ替える
PostMetricsのアトリビューションが何が機能するかを証明

料金モデル

料金比較

Mavely

Free for creators; brand pricing on application

使用量に関わらず固定月額料金
キャンペーン間でも予算が消費される
上位プランでは年間契約が一般的

Dogfluence

サブスクリプション + クレジット

€199/月から始まる手頃な月額サブスクリプション
キャンペーンが有効な場合にのみクレジットが消費される
キャンペーン間で無駄な予算がない
無料で始めて、結果を見てからアップグレード

無料で始める

よくある質問

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