Is Petfluencer good for dog brands?

Petfluencer can work for dog brands — its 600k+ creator database includes a large number of dog creators, and its AI search and audience analytics are genuinely useful tools. The platform's limitations for dog brands are precision-related: there is no breed-level filtering, no dog sizing data for product sendouts, and no performance-based creator swapping equivalent to Brand Trail. Dog brands that treat breed fit and sizing as critical criteria will find Petfluencer too broad for their needs.

How does Petfluencer pricing compare to Dogfluence?

Petfluencer does not publish pricing publicly — brands must contact their team for a quote, which typically signals mid-market or enterprise positioning. Dogfluence publishes transparent plans starting at $199/month (Scout) with the most popular Scale plan at $399/month, which includes a 14-day free trial. For SMB dog brands with defined budgets, Dogfluence's transparent pricing is a practical advantage.

Does Petfluencer have dog breed filtering?

No. Petfluencer is a multi-species platform and filters by pet type or niche category rather than by dog breed. Dogfluence is the only platform with breed-level creator matching built in — letting dog brands search by specific breeds like Golden Retriever, Dachshund, or Shih Tzu and filter further by the dog's sizing data.

What is Brand Trail and does Petfluencer have it?

Brand Trail is Dogfluence's performance-based ambassador system. Brands track creator contribution quality over time using PostMetrics data and can dynamically swap underperforming creators for better-fit alternatives — without starting a campaign from scratch. Petfluencer has PRM tools for managing relationships, but no equivalent mechanism that automates creator rotation based on live performance data.

What is Social Amplification and does Petfluencer have it?

Social Amplification is Dogfluence's automated post-matching layer. When a dog brand publishes a post, Dogfluence automatically identifies suitable creators in the network whose contributions — comments, co-authoring, or storytelling — are likely to improve that post's reach and Instagram account health over time. Petfluencer is a discovery and relationship management platform: it helps you find and manage creators, but does not have an amplification layer that automatically activates creators on your posts.

Is Petfluencer's 600k+ creator database an advantage over Dogfluence?

Database size is only an advantage if the creators in it are relevant to your product. For dog brands, a database of 600k+ pet creators spanning cats, birds, reptiles, and exotic pets means most results require filtering to find dog-specific accounts — and even then, there is no breed or sizing data to refine further. Dogfluence's dog-only network is smaller but every creator is relevant, and each profile includes breed affiliation and dog sizing data that Petfluencer does not store.

プラットフォーム比較 2026

Petfluencer vs Dogfluence (2026)

ペットブランドにとってどちらのインフルエンサーマーケティングプラットフォームが優れているか？正直な並列比較。

Petfluencerを選ぶなら

Pet brands or agencies running multi-species influencer programs across dogs, cats, birds, and other pet categories who need a large searchable database with relationship management tools

Dogfluenceを選ぶなら

Dog brands that need breed-level creator matching, dog sizing data for product sendouts, and performance-based creator management via Brand Trail

無料で始めるデモを予約する

簡易評価

Petfluencerを選ぶなら...

600k+ pet creator database — one of the largest multi-species creator pools available
AI creator search across all pet types and niches
PRM (influencer relationship management) tools for teams managing large rosters
Campaign wizard for structured campaign setup across multiple pet categories
Audience analytics covering engagement, demographics, and authenticity

Dogfluenceを選ぶなら...

Dog-breed creator filtering — Petfluencer has no breed-level matching
Dog sizing data (neck girth, chest girth, body length) — unique to Dogfluence for frictionless sendouts
Brand Trail: performance-based creator swapping — no Petfluencer equivalent
Built-in Social Amplification — posts auto-matched to creators, not available on Petfluencer
Transparent subscription pricing from $199/mo
PostMetrics attribution data
Dog-only creator network — no dilution from cat, bird, or exotic pet creators

機能比較

Dogfluence vs Petfluencer

機能

Dogfluence

Petfluencer

Built-in Social AmplificationPost as a brand → Dogfluence matches your post with suitable dog creators → they contribute → post performance improves. Petfluencer has no amplification layer — it helps you find creators, but does not automatically activate them on your posts.

Dog-breed creator filteringPetfluencer filters by pet species and category but does not offer breed-level filtering. Dogfluence lets you narrow to the exact breed your product targets — Labrador, French Bulldog, Border Collie, and hundreds more.

Dog sizing data (neck girth, chest, body length)Dogfluence stores neck girth, chest girth, and body length on every creator profile. No other platform — including Petfluencer — has this data, which is essential for harness, collar, and dog clothing sendouts.

Brand Trail: performance-based creator swappingBrand Trail lets dog brands dynamically replace underperforming creators with better-fit alternatives based on live PostMetrics data. Petfluencer has no equivalent performance-based rotation mechanism.

Dog-only creator networkPetfluencer covers all pet types — dogs, cats, birds, reptiles, and exotic pets. Dogfluence is dog-exclusive, meaning every search result, every creator profile, and every contribution is relevant to dog brands.

PostMetrics attributionDogfluence tracks contribution-level attribution — knowing which creator's post drove which outcome. Petfluencer provides audience analytics and engagement data but not the same contribution-linked attribution model.

Starting priceDogfluence publishes transparent pricing starting at $199/mo. Petfluencer requires contacting their team for a quote, which is common for platforms with enterprise-scale creator databases.

$199/mo (Scout plan)

Contact for pricing

Free plan or trialDogfluence offers a free Explorer tier and a 14-day free trial on the Scale plan ($399/mo). Petfluencer does not publicly advertise a free tier or trial.

Pet/creator database sizePetfluencer's 600k+ database spans all pet niches. Dogfluence's dog-focused network is smaller but every creator is relevant to dog brands — quality of match matters more than raw numbers.

Dog creators (breed-matched)

600k+ pet creators

AI creator searchBoth platforms offer AI-assisted creator discovery. Petfluencer's AI searches across all pet types; Dogfluence's AI search is scoped to dog creators with breed and sizing context built in.

PRM / influencer relationship managementPetfluencer includes dedicated PRM tools for managing creator relationships across campaigns. Dogfluence focuses on dog-niche precision and performance-based automation rather than broad relationship CRM functionality.

Campaign wizardBoth offer structured campaign setup. Petfluencer's campaign wizard covers multi-species campaigns; Dogfluence's AI campaign builder is scoped to dog brands.

Audience analyticsPetfluencer provides audience analytics including demographics and authenticity scoring. Dogfluence pairs audience data with dog-specific sizing profiles and PostMetrics contribution attribution.

Built-in Social Amplification

Post as a brand → Dogfluence matches your post with suitable dog creators → they contribute → post performance improves. Petfluencer has no amplification layer — it helps you find creators, but does not automatically activate them on your posts.

Dogfluence

Petfluencer

Dog-breed creator filtering

Petfluencer filters by pet species and category but does not offer breed-level filtering. Dogfluence lets you narrow to the exact breed your product targets — Labrador, French Bulldog, Border Collie, and hundreds more.

Dogfluence

Petfluencer

Dog sizing data (neck girth, chest, body length)

Dogfluence stores neck girth, chest girth, and body length on every creator profile. No other platform — including Petfluencer — has this data, which is essential for harness, collar, and dog clothing sendouts.

Dogfluence

Petfluencer

Brand Trail: performance-based creator swapping

Brand Trail lets dog brands dynamically replace underperforming creators with better-fit alternatives based on live PostMetrics data. Petfluencer has no equivalent performance-based rotation mechanism.

Dogfluence

Petfluencer

Dog-only creator network

Petfluencer covers all pet types — dogs, cats, birds, reptiles, and exotic pets. Dogfluence is dog-exclusive, meaning every search result, every creator profile, and every contribution is relevant to dog brands.

Dogfluence

Petfluencer

PostMetrics attribution

Dogfluence tracks contribution-level attribution — knowing which creator's post drove which outcome. Petfluencer provides audience analytics and engagement data but not the same contribution-linked attribution model.

Dogfluence

Petfluencer

Starting price

Dogfluence publishes transparent pricing starting at $199/mo. Petfluencer requires contacting their team for a quote, which is common for platforms with enterprise-scale creator databases.

Dogfluence

$199/mo (Scout plan)

Petfluencer

Contact for pricing

Free plan or trial

Dogfluence offers a free Explorer tier and a 14-day free trial on the Scale plan ($399/mo). Petfluencer does not publicly advertise a free tier or trial.

Dogfluence

Petfluencer

Pet/creator database size

Petfluencer's 600k+ database spans all pet niches. Dogfluence's dog-focused network is smaller but every creator is relevant to dog brands — quality of match matters more than raw numbers.

Dogfluence

Dog creators (breed-matched)

Petfluencer

600k+ pet creators

AI creator search

Both platforms offer AI-assisted creator discovery. Petfluencer's AI searches across all pet types; Dogfluence's AI search is scoped to dog creators with breed and sizing context built in.

Dogfluence

Petfluencer

PRM / influencer relationship management

Petfluencer includes dedicated PRM tools for managing creator relationships across campaigns. Dogfluence focuses on dog-niche precision and performance-based automation rather than broad relationship CRM functionality.

Dogfluence

Petfluencer

Campaign wizard

Both offer structured campaign setup. Petfluencer's campaign wizard covers multi-species campaigns; Dogfluence's AI campaign builder is scoped to dog brands.

Dogfluence

Petfluencer

Audience analytics

Petfluencer provides audience analytics including demographics and authenticity scoring. Dogfluence pairs audience data with dog-specific sizing profiles and PostMetrics contribution attribution.

Dogfluence

Petfluencer

Dogfluence限定

Instagram拡張機能を内蔵。他のプラットフォームにはない機能。

犬ブランドとしてInstagramに投稿すると、Dogfluenceが自動的にエンゲージしやすい犬クリエイターと照合します。彼らのリアルなコメント、共同投稿、ストーリーテリングが投稿のパフォーマンスを大幅に向上させ、ブーストするたびにアカウントの健全性を高めます。

従来のインフルエンサープラットフォーム

Instagram投稿は既存のフォロワーにしか届かない — 新規リーチがゼロ
IGエンゲージメントが低い — Instagramアルゴリズムがモメンタムを認識しない
Instagramコンテンツへのクリエイターマッチングなし
Instagramアカウントの健全性がキャンペーン間に停滞する

Dogfluenceを使用した場合

Instagram投稿が適切な犬クリエイターと照合される
クリエイターがInstagramでコメントし共同投稿 — 関連プロフィールからのリアルなIGエンゲージメント
各ブーストがInstagram投稿のパフォーマンスを大幅に向上させる
継続的な拡張によりInstagramアカウントの健全性が時間とともに向上

Instagram拡張機能の仕組み

ブランドとして投稿する

ブランドとしてInstagram投稿を公開します。Boostを有効にして拡張を開始します。

適切なクリエイターを照合

Dogfluenceがネットワーク内のクリエイターの中から、犬プロフィールとオーディエンスがコンテンツに最も適したものを特定します。

クリエイターが反応、投稿が急上昇

関連する犬プロフィールからのリアルなIGエンゲージメント — リーチ、Instagram関連スコア、長期的なアカウント健全性を向上させます。

GRIN、Upfluence、CreatorIQ、Modash — いずれもInstagram拡張レイヤーを内蔵していません。彼らはクリエイター探しを助けます。私たちは公開するすべてのInstagram投稿を拡張します。

犬ニッチの優位性

犬製品のために設計。汎用プラットフォームは違います。

汎用インフルエンサープラットフォームには何百万ものクリエイターがいますが、ペット業界の理解はゼロです。犬ブランドにとって、そのギャップは実際の問題を生みます。

一般的なプラットフォームの発送

1犬について投稿するクリエイターを探す
2DM：「あなたの犬の犬種は？」
3DM：「あなたの犬はどのサイズのハーネスが必要？」
4DM：「首と胸のサイズを測ってもらえますか？」
5数日間返信を待つ。各クリエイターに繰り返す。

1キャンペーンあたり何時間もの手動DM

Dogfluenceの発送

1犬種、サイズ、商品適合性でフィルタリング
2商品を送る。完了。

2ステップ、推測ゼロ

すべての犬プロフィールに製品ブランドが本当に必要な情報を含む

首周り

首輪・バンダナ用

胸周り

ハーネス・ジャケット用

体長

コート・服用

健康データ

アレルギーと疾患

他のインフルエンサープラットフォームは商品適合性の測定値を収集しません。物理的な商品を発送するペットブランドにとって、これによりサイズの推測が完全に不要になります。

限定機能

Brand Trailをご紹介。他のプラットフォームにはない機能。

従来のアンバサダープログラムは同じクリエイターに縛り付けます。Brand Trailはパフォーマンスベースのシステムで、クリエイターのロースターを継続的に最適化します。

クリエイターが参加

クリエイターがBrand Trailに応募し、コンテンツの提供を開始します

メトリクスを追跡

コントリビューションの質、エンゲージメント、商品適合性が自動的に測定されます

ブランドが最適化

推測ではなく実データに基づいてパフォーマンスの低いクリエイターを新しいタレントと入れ替える

優秀なクリエイターが残る

ロースターは停滞せず継続的に改善されます

従来のアンバサダープログラム

静的なロースター — クリエイターを入れ替える簡単な方法がない
契約期間中パフォーマンスの低いクリエイターに縛られる
意思決定に役立つパフォーマンスデータがない

Brand Trail

パフォーマンスとともに進化するダイナミックなロースター
コントリビューションの質に基づいてクリエイターを入れ替える
PostMetricsのアトリビューションが何が機能するかを証明

料金モデル

料金比較

Petfluencer

Contact for pricing

使用量に関わらず固定月額料金
キャンペーン間でも予算が消費される
上位プランでは年間契約が一般的

Dogfluence

サブスクリプション + クレジット

€199/月から始まる手頃な月額サブスクリプション
キャンペーンが有効な場合にのみクレジットが消費される
キャンペーン間で無駄な予算がない
無料で始めて、結果を見てからアップグレード

無料で始める

よくある質問

Ready to try the platform built for pet brands?

Join 100+ pet brands already using Dogfluence. Start free, no credit card required.

Start for free Book a demo

No credit card required

Set up in 5 minutes

Cancel anytime