The Pets Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship and see every performance data point in real time through PostMetrics. With The Pets Agency, the agency manages creator relationships on your behalf — you receive campaign reports rather than direct access to performance data and creator contacts.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — at a fraction of a typical agency retainer. The Pets Agency: retainer or project-based pricing, not published publicly — contact their team for rates. As a full-service talent management agency, expect costs typical of managed agency retainers, which commonly run into thousands per month.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new dog creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. The Pets Agency handles these decisions through their team — which delivers white-glove service but means the workflow depends on agency availability and responsiveness.

Dogfluence is built exclusively for the dog niche — breed filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail are built into every campaign. The Pets Agency covers the broader pet influencer space including dogs, cats, and other animals, bringing human expertise and UK market relationships to the table.

Dogfluence: sign up and launch a campaign the same day. The Pets Agency: full-service onboarding, scope-of-work agreements, and campaign planning before anything goes live — typically several weeks minimum for a managed agency engagement.