Is Yotpo good for dog brands?

Yotpo is excellent for dog brands that need customer reviews, loyalty programs, and SMS marketing — all of which Dogfluence does not offer. If you sell dog food, treats, or any repeat-purchase product on Shopify, Yotpo's review and loyalty suite is a strong tool. However, Yotpo and Dogfluence largely serve different purposes: Yotpo converts existing customers into advocates through reviews and loyalty mechanics, while Dogfluence runs influencer campaigns with external dog creators filtered by breed. Most dog brands with both needs would use them together, not choose one over the other.

What is the difference between Yotpo and Dogfluence?

Yotpo is a customer marketing platform built around reviews, loyalty, SMS, and UGC for DTC eCommerce brands. Dogfluence is a dog influencer marketing platform built around finding, vetting, and managing dog creators by breed — then running campaigns with performance attribution. They solve different problems: Yotpo retains existing customers; Dogfluence reaches new audiences through niche-matched dog creators.

Does Yotpo have dog breed filtering?

No. Yotpo's creator and affiliate tools work with your existing customers and advocates — not a searchable external creator database. Even within its creator toolset, Yotpo has no breed-level filtering. Dogfluence is the only influencer platform with native dog-breed creator filtering, enabling brands to run breed-specific campaigns without manual vetting.

How does Yotpo pricing compare to Dogfluence?

Yotpo starts free for basic reviews, with paid plans from ~$15/month for its reviews product. However, loyalty, SMS, and full platform access are separate paid modules — the full Yotpo suite for a mid-size DTC brand typically costs several hundred dollars per month across modules. Dogfluence's Scout plan is $199/month as a single all-in plan covering campaigns, creator access, and attribution. The Scale plan at $399/month includes a 14-day free trial. The platforms price differently because they serve different use cases.

Can Yotpo and Dogfluence be used together?

Yes — and this is often the right answer for dog brands. Yotpo handles customer reviews, loyalty points, and SMS re-engagement for existing buyers. Dogfluence handles influencer discovery and breed-matched campaigns to reach new audiences. There is minimal feature overlap between the two: Yotpo does not do external creator discovery or breed filtering, and Dogfluence does not do product reviews or loyalty programs. Running both in parallel gives dog brands full coverage across customer acquisition (Dogfluence) and retention (Yotpo).

What is Brand Trail and does Yotpo have it?

Brand Trail is Dogfluence's performance-based creator management system. When a creator underperforms mid-campaign, Brand Trail surfaces better alternatives based on live contribution data — enabling brands to dynamically swap creators without waiting for a campaign cycle to end. Yotpo has no equivalent feature. Its creator and ambassador tools focus on onboarding existing customers as advocates, not performance-based rotation of external influencers.

Does Yotpo have an influencer marketing platform?

Yotpo has Yotpo Creators, which lets brands work with influencers and affiliates — primarily drawn from existing customers or recruited via a marketplace. It is not a standalone influencer discovery platform with advanced creator search. For dog brands, Yotpo Creators lacks dog-breed filtering, dog sizing data, and a dog-exclusive creator network. Dogfluence is purpose-built for dog influencer campaigns with all of these features included.

プラットフォーム比較 2026

Yotpo vs Dogfluence (2026)

ペットブランドにとってどちらのインフルエンサーマーケティングプラットフォームが優れているか？正直な並列比較。

Yotpoを選ぶなら

DTC eCommerce brands (primarily Shopify) that need customer reviews, loyalty/rewards, SMS marketing, and UGC from existing customers managed in one integrated platform.

Dogfluenceを選ぶなら

Dog brands wanting breed-precise influencer campaigns, dog sizing data for frictionless sendouts, and performance-based creator attribution — all from a self-serve platform starting at $199/mo.

無料で始めるデモを予約する

簡易評価

Yotpoを選ぶなら...

Customer reviews and ratings — the industry-leading product review and Q&A solution for DTC eCommerce
Loyalty and rewards programs — points, VIP tiers, referrals, and redemption mechanics to retain existing customers
SMS marketing — native SMS and MMS campaigns for DTC brands
UGC photo and video collection from customers and brand advocates
Subscriptions management for recurring-purchase DTC products
Deep Shopify integration — one of the most deeply integrated apps in the Shopify ecosystem
Influencer and creator tools via Yotpo Creators — affiliate and ambassador programs for existing customers
Large installed base of DTC brands and an established review network

Dogfluenceを選ぶなら...

Dog-breed creator filtering — find creators whose dogs match your exact target breed (Yotpo has no creator discovery or breed filtering)
Dog sizing data (neck girth, chest girth, body length) on every creator profile — eliminates wasted product gifts for harnesses, collars, and apparel
Dog-only creator network — every creator is a genuine dog owner, zero noise from unrelated niches
Social Amplification — posts automatically matched to relevant dog creators in the network for organic reach beyond paid placements
Brand Trail — swap underperforming creators mid-campaign based on live contribution data (performance-based creator swapping)
PostMetrics attribution — track which creator actually drove site visits and sales
Built specifically for dog brands — not a generic reviews tool adapted for pet categories

機能比較

Dogfluence vs Yotpo

機能

Dogfluence

Yotpo

Dog-breed creator filteringYotpo has no creator discovery tool — its influencer feature (Yotpo Creators) works with your existing customers and affiliates, not a searchable creator database filtered by breed

Dog sizing data (neck girth, chest, body length)Unique to Dogfluence — eliminates sizing back-and-forth for harness, collar, and apparel sendouts

Dog-only creator networkYotpo has no dog-specific creator network; Yotpo Creators activates existing brand customers as advocates

Social Amplification (auto post-to-creator matching)Every post published through Dogfluence is automatically matched to relevant dog creators for contributions — Yotpo has no equivalent post amplification layer

Brand Trail (performance-based creator swapping)Dogfluence lets brands dynamically replace underperforming creators based on live contribution data. Yotpo has no equivalent mid-campaign creator optimisation feature.

PostMetrics sales attributionDogfluence attributes sales and site visits to specific creators. Yotpo tracks reviews and loyalty impact on conversion, not influencer campaign attribution.

Customer reviews and ratingsYotpo's core product — product reviews, ratings, and Q&A published on PDPs and syndicated across DTC storefronts

Loyalty and rewards programsYotpo Loyalty offers points, VIP tiers, referral programs, and redemption mechanics — a complete retention system Dogfluence does not offer

SMS marketingYotpo SMS is a dedicated native channel for DTC brands — Dogfluence has no SMS marketing capability

UGC photo and video collectionYotpo collects and displays visual UGC from customers — Dogfluence focuses on creator-generated content through influencer campaigns, not UGC from buyers

Subscriptions managementYotpo Subscriptions handles recurring purchase management — relevant for dog food and supplement brands with subscription products

Shopify integrationYotpo is one of the deepest Shopify integrations in the ecosystem — reviews, loyalty, SMS, and UGC all connect natively

Influencer / creator toolsDifferent approaches: Dogfluence discovers and manages external dog creators by breed. Yotpo Creators activates existing customers and affiliates — no external creator discovery or breed filtering.

Self-serve access from $199/moYotpo offers a free reviews tier and paid plans from ~$15/mo for reviews — but loyalty, SMS, and full platform access require separate paid plans that add up significantly. Dogfluence's Scout plan at $199/mo includes campaigns, creator access, and attribution in one plan.

Free plan availableYotpo offers a free plan for basic reviews. Dogfluence requires a paid plan to run campaigns — Scout at $199/mo, Scale at $399/mo with a 14-day free trial.

Campaign managementDogfluence has a dedicated influencer campaign workflow. Yotpo does not have a campaign management tool in the traditional influencer marketing sense.

AI campaign builder

Dog-breed creator filtering

Yotpo has no creator discovery tool — its influencer feature (Yotpo Creators) works with your existing customers and affiliates, not a searchable creator database filtered by breed

Dogfluence

Yotpo

Dog sizing data (neck girth, chest, body length)

Unique to Dogfluence — eliminates sizing back-and-forth for harness, collar, and apparel sendouts

Dogfluence

Yotpo

Dog-only creator network

Yotpo has no dog-specific creator network; Yotpo Creators activates existing brand customers as advocates

Dogfluence

Yotpo

Social Amplification (auto post-to-creator matching)

Every post published through Dogfluence is automatically matched to relevant dog creators for contributions — Yotpo has no equivalent post amplification layer

Dogfluence

Yotpo

Brand Trail (performance-based creator swapping)

Dogfluence lets brands dynamically replace underperforming creators based on live contribution data. Yotpo has no equivalent mid-campaign creator optimisation feature.

Dogfluence

Yotpo

PostMetrics sales attribution

Dogfluence attributes sales and site visits to specific creators. Yotpo tracks reviews and loyalty impact on conversion, not influencer campaign attribution.

Dogfluence

Yotpo

Customer reviews and ratings

Yotpo's core product — product reviews, ratings, and Q&A published on PDPs and syndicated across DTC storefronts

Dogfluence

Yotpo

Loyalty and rewards programs

Yotpo Loyalty offers points, VIP tiers, referral programs, and redemption mechanics — a complete retention system Dogfluence does not offer

Dogfluence

Yotpo

SMS marketing

Yotpo SMS is a dedicated native channel for DTC brands — Dogfluence has no SMS marketing capability

Dogfluence

Yotpo

UGC photo and video collection

Yotpo collects and displays visual UGC from customers — Dogfluence focuses on creator-generated content through influencer campaigns, not UGC from buyers

Dogfluence

Yotpo

Subscriptions management

Yotpo Subscriptions handles recurring purchase management — relevant for dog food and supplement brands with subscription products

Dogfluence

Yotpo

Shopify integration

Yotpo is one of the deepest Shopify integrations in the ecosystem — reviews, loyalty, SMS, and UGC all connect natively

Dogfluence

Yotpo

Influencer / creator tools

Different approaches: Dogfluence discovers and manages external dog creators by breed. Yotpo Creators activates existing customers and affiliates — no external creator discovery or breed filtering.

Dogfluence

Yotpo

Self-serve access from $199/mo

Yotpo offers a free reviews tier and paid plans from ~$15/mo for reviews — but loyalty, SMS, and full platform access require separate paid plans that add up significantly. Dogfluence's Scout plan at $199/mo includes campaigns, creator access, and attribution in one plan.

Dogfluence

Yotpo

Free plan available

Yotpo offers a free plan for basic reviews. Dogfluence requires a paid plan to run campaigns — Scout at $199/mo, Scale at $399/mo with a 14-day free trial.

Dogfluence

Yotpo

Campaign management

Dogfluence has a dedicated influencer campaign workflow. Yotpo does not have a campaign management tool in the traditional influencer marketing sense.

Dogfluence

Yotpo

AI campaign builder

Dogfluence

Yotpo

Dogfluence限定

Instagram拡張機能を内蔵。他のプラットフォームにはない機能。

犬ブランドとしてInstagramに投稿すると、Dogfluenceが自動的にエンゲージしやすい犬クリエイターと照合します。彼らのリアルなコメント、共同投稿、ストーリーテリングが投稿のパフォーマンスを大幅に向上させ、ブーストするたびにアカウントの健全性を高めます。

従来のインフルエンサープラットフォーム

Instagram投稿は既存のフォロワーにしか届かない — 新規リーチがゼロ
IGエンゲージメントが低い — Instagramアルゴリズムがモメンタムを認識しない
Instagramコンテンツへのクリエイターマッチングなし
Instagramアカウントの健全性がキャンペーン間に停滞する

Dogfluenceを使用した場合

Instagram投稿が適切な犬クリエイターと照合される
クリエイターがInstagramでコメントし共同投稿 — 関連プロフィールからのリアルなIGエンゲージメント
各ブーストがInstagram投稿のパフォーマンスを大幅に向上させる
継続的な拡張によりInstagramアカウントの健全性が時間とともに向上

Instagram拡張機能の仕組み

ブランドとして投稿する

ブランドとしてInstagram投稿を公開します。Boostを有効にして拡張を開始します。

適切なクリエイターを照合

Dogfluenceがネットワーク内のクリエイターの中から、犬プロフィールとオーディエンスがコンテンツに最も適したものを特定します。

クリエイターが反応、投稿が急上昇

関連する犬プロフィールからのリアルなIGエンゲージメント — リーチ、Instagram関連スコア、長期的なアカウント健全性を向上させます。

GRIN、Upfluence、CreatorIQ、Modash — いずれもInstagram拡張レイヤーを内蔵していません。彼らはクリエイター探しを助けます。私たちは公開するすべてのInstagram投稿を拡張します。

犬ニッチの優位性

犬製品のために設計。汎用プラットフォームは違います。

汎用インフルエンサープラットフォームには何百万ものクリエイターがいますが、ペット業界の理解はゼロです。犬ブランドにとって、そのギャップは実際の問題を生みます。

一般的なプラットフォームの発送

1犬について投稿するクリエイターを探す
2DM：「あなたの犬の犬種は？」
3DM：「あなたの犬はどのサイズのハーネスが必要？」
4DM：「首と胸のサイズを測ってもらえますか？」
5数日間返信を待つ。各クリエイターに繰り返す。

1キャンペーンあたり何時間もの手動DM

Dogfluenceの発送

1犬種、サイズ、商品適合性でフィルタリング
2商品を送る。完了。

2ステップ、推測ゼロ

すべての犬プロフィールに製品ブランドが本当に必要な情報を含む

首周り

首輪・バンダナ用

胸周り

ハーネス・ジャケット用

体長

コート・服用

健康データ

アレルギーと疾患

他のインフルエンサープラットフォームは商品適合性の測定値を収集しません。物理的な商品を発送するペットブランドにとって、これによりサイズの推測が完全に不要になります。

限定機能

Brand Trailをご紹介。他のプラットフォームにはない機能。

従来のアンバサダープログラムは同じクリエイターに縛り付けます。Brand Trailはパフォーマンスベースのシステムで、クリエイターのロースターを継続的に最適化します。

クリエイターが参加

クリエイターがBrand Trailに応募し、コンテンツの提供を開始します

メトリクスを追跡

コントリビューションの質、エンゲージメント、商品適合性が自動的に測定されます

ブランドが最適化

推測ではなく実データに基づいてパフォーマンスの低いクリエイターを新しいタレントと入れ替える

優秀なクリエイターが残る

ロースターは停滞せず継続的に改善されます

従来のアンバサダープログラム

静的なロースター — クリエイターを入れ替える簡単な方法がない
契約期間中パフォーマンスの低いクリエイターに縛られる
意思決定に役立つパフォーマンスデータがない

Brand Trail

パフォーマンスとともに進化するダイナミックなロースター
コントリビューションの質に基づいてクリエイターを入れ替える
PostMetricsのアトリビューションが何が機能するかを証明

料金モデル

料金比較

Yotpo

Free plan for basic reviews; paid plans from ~$15/month for reviews. Loyalty, SMS, and full suite priced separately — enterprise pricing for the full platform.

使用量に関わらず固定月額料金
キャンペーン間でも予算が消費される
上位プランでは年間契約が一般的

Dogfluence

サブスクリプション + クレジット

€199/月から始まる手頃な月額サブスクリプション
キャンペーンが有効な場合にのみクレジットが消費される
キャンペーン間で無駄な予算がない
無料で始めて、結果を見てからアップグレード

無料で始める

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