The Dogfluencer Score
A transparent, weighted score that measures every dog creator on eight dimensions. No black box, no vanity number — every signal is defensible and dog-specific.
How the score is calculated
The overall score is a weighted average of eight sub-scores. The weights below add up to 100. Sub-scores without enough data are shown as a faded em-dash on the creator profile and excluded from the weighted average.
| Dimension | Weight | What it measures |
|---|---|---|
| Engaged Followers | 20% | Share of followers who actively engage with this creator's content (likes, comments, saves) vs passive followers. |
| Content Quality | 20% | Photo and video production quality, originality, and dog-relevance — analyzed across recent posts. |
| Reliability | 15% | On-time delivery and consistency across past brand collaborations on the platform. |
| Growth | 10% | Follower growth velocity and momentum over the last 90 days. |
| Communication | 10% | Response time and clarity in collaboration messages with brands. |
| Authenticity | 10% | Real-human and real-pet-owner audience signal vs bot or inactive followers — our differentiator vs HypeAuditor / Modash. |
| Collab Experience | 10% | Number of completed brand collaborations on Dogfluence. |
| Professionalism | 5% | Bio, links, dog profile, audience data — completeness signals professionalism. |
Tier ladder
Five tiers map score ranges to a clear progression. Tier names are kept in English globally as brand terms.
Just getting started — building the basics.
Real momentum, audience starting to engage.
Reliable creator with proven engagement.
Top-tier engagement and content quality.
Best-in-class across all dimensions.
Why we publish the math
HypeAuditor, Modash, and Klear give you a number. We give you a number plus the eight weighted reasons behind it. Brands can defend their picks; creators can see exactly what to improve.