Is Brand24 an influencer marketing platform?

Not exactly. Brand24 is a social listening and media monitoring tool. It can help you identify influential people who are already talking about your brand — and its influencer score is useful for that. But it is not a campaign management platform. You cannot use Brand24 to run influencer campaigns, manage creator relationships, send products, or track contribution performance. For dog brands that want to actively run creator campaigns, Dogfluence is the purpose-built tool.

Can Brand24 and Dogfluence be used together?

Yes — and for dog brands with the budget, they genuinely complement each other. Brand24 helps you discover who is already organically talking about your brand, track sentiment, and monitor competitor coverage. Dogfluence helps you activate dog creators in structured campaigns, manage relationships, and measure contribution performance. Brand24 tells you who mentions you; Dogfluence gives you tools to activate the right creators and measure what happens next.

How does Brand24 pricing compare to Dogfluence?

Brand24 plans range from $79 to $299 per month. Dogfluence starts at $199/month (Scout plan, no trial) with a 14-day free trial available on the Scale plan at $399/month. The pricing is close, but the tools serve fundamentally different purposes — Brand24 is for brand monitoring, Dogfluence is for running influencer campaigns. Comparing them on price alone misses the point.

Does Brand24 have dog breed filtering?

No. Brand24 identifies influential people based on reach and engagement scores, not by their dog's breed, size, or lifestyle. Dogfluence is the only platform with breed-level creator matching and dog sizing data built in.

What is Brand Trail and does Brand24 have it?

Brand Trail is Dogfluence's performance-based creator swapping system — dog brands dynamically rotate creators based on contribution quality over time, building a high-performing ambassador roster. Brand24 has no equivalent. Brand24 monitors brand mentions; Brand Trail manages active creator performance.

I found someone talking about my dog brand on Brand24. Now what?

Brand24 is great for finding organic brand advocates — people already talking positively about you. The next step many dog brands take is to activate those advocates in a structured campaign. That is where Dogfluence comes in: you can find and vet those creators, manage the relationship, and track their contribution performance over time. The two tools can work as a discovery-to-activation pipeline.

Comparação de plataformas 2026

Brand24 vs Dogfluence (2026)

Qual plataforma de marketing de influenciadores é melhor para marcas de animais? Uma comparação honesta lado a lado.

Escolha Brand24 se

Brands that want to know what people are saying about them online, track sentiment, measure share of voice, and discover organic advocates across the web

Escolha Dogfluence se

Dog brands that want to proactively activate creators — running campaigns, sending products, and building a dog creator network around their brand

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Escolha Brand24 se...

Real-time brand mention monitoring across social media, news, blogs, and podcasts
Sentiment analysis — understand whether brand coverage is positive, neutral, or negative
Share of voice tracking — measure how you compare to competitors
Discovering organic brand advocates who are already talking about you
Competitive benchmarking and market intelligence
Affordable entry pricing from $79/month for monitoring-focused use cases

Escolha Dogfluence se...

Dog-breed creator filtering — match creators by exact breed, size, and lifestyle
Dog sizing data (neck girth, chest girth, body length) — built in for every creator profile
Brand Trail: performance-based creator swapping based on contribution quality
Built-in Social Amplification — every brand post auto-matched to relevant dog creators
Active influencer campaign management, not passive monitoring
PostMetrics attribution — data-backed contribution tracking per creator

Comparação de recursos

Dogfluence vs Brand24

Recurso

Dogfluence

Brand24

Built-in Social AmplificationPost as a brand → Dogfluence matches your post with suitable dog creators → they contribute → post performance improves. Brand24 monitors content that already exists — it does not generate or amplify new engagement.

Dog-breed creator filteringDogfluence lets you filter creators by their dog's breed, size, and lifestyle. Brand24 identifies influential people by reach and engagement score, but has no breed-level filtering.

Dog sizing data (neck girth, chest, body length)Every Dogfluence creator profile includes dog sizing data for frictionless product sendouts. Brand24 has no creator profile data of this kind.

Brand Trail: performance-based creator swappingBrand Trail lets dog brands dynamically swap creators based on contribution performance. Brand24 tracks who mentions you — it has no campaign management or creator rotation capability.

Dog-only creator network

PostMetrics attributionDogfluence tracks contribution impact per creator over time. Brand24 tracks mention volume and reach but not creator-level campaign attribution.

Active influencer campaign managementDogfluence is a full campaign management platform — outreach, vetting, gifting workflows, content approval, and performance tracking. Brand24 is a monitoring tool, not a campaign platform.

AI campaign builder

Plans from $199/moDogfluence Scout starts at $199/month. Brand24's entry plan is $79/month — but the two tools are not interchangeable. Brand24 monitors; Dogfluence activates.

Real-time brand mention monitoringBrand24's core capability. Dogfluence does not monitor unsolicited brand mentions across the open web.

Sentiment analysisBrand24 classifies mentions as positive, neutral, or negative in real time. Dogfluence does not offer sentiment analysis.

Share of voice trackingBrand24 measures your brand's share of conversation relative to competitors. Dogfluence focuses on the creators you actively work with, not passive share of voice.

Discovering organic brand advocatesBrand24's influencer score surfaces people already talking positively about your brand. Dogfluence surfaces creators to activate — not necessarily people who have mentioned you before.

Competitive benchmarking and market intelligenceBrand24 lets you monitor competitor mentions and compare coverage. Dogfluence has no competitive monitoring capability.

Podcast and news mention trackingBrand24 monitors brand mentions in podcasts, news articles, and forums. Dogfluence does not.

Monthly billing (no annual lock-in)Both tools offer monthly billing options.

Built-in Social Amplification

Post as a brand → Dogfluence matches your post with suitable dog creators → they contribute → post performance improves. Brand24 monitors content that already exists — it does not generate or amplify new engagement.

Dogfluence

Brand24

Dog-breed creator filtering

Dogfluence lets you filter creators by their dog's breed, size, and lifestyle. Brand24 identifies influential people by reach and engagement score, but has no breed-level filtering.

Dogfluence

Brand24

Dog sizing data (neck girth, chest, body length)

Every Dogfluence creator profile includes dog sizing data for frictionless product sendouts. Brand24 has no creator profile data of this kind.

Dogfluence

Brand24

Brand Trail: performance-based creator swapping

Brand Trail lets dog brands dynamically swap creators based on contribution performance. Brand24 tracks who mentions you — it has no campaign management or creator rotation capability.

Dogfluence

Brand24

Dog-only creator network

Dogfluence

Brand24

PostMetrics attribution

Dogfluence tracks contribution impact per creator over time. Brand24 tracks mention volume and reach but not creator-level campaign attribution.

Dogfluence

Brand24

Active influencer campaign management

Dogfluence is a full campaign management platform — outreach, vetting, gifting workflows, content approval, and performance tracking. Brand24 is a monitoring tool, not a campaign platform.

Dogfluence

Brand24

AI campaign builder

Dogfluence

Brand24

Plans from $199/mo

Dogfluence Scout starts at $199/month. Brand24's entry plan is $79/month — but the two tools are not interchangeable. Brand24 monitors; Dogfluence activates.

Dogfluence

Brand24

Real-time brand mention monitoring

Brand24's core capability. Dogfluence does not monitor unsolicited brand mentions across the open web.

Dogfluence

Brand24

Sentiment analysis

Brand24 classifies mentions as positive, neutral, or negative in real time. Dogfluence does not offer sentiment analysis.

Dogfluence

Brand24

Share of voice tracking

Brand24 measures your brand's share of conversation relative to competitors. Dogfluence focuses on the creators you actively work with, not passive share of voice.

Dogfluence

Brand24

Discovering organic brand advocates

Brand24's influencer score surfaces people already talking positively about your brand. Dogfluence surfaces creators to activate — not necessarily people who have mentioned you before.

Dogfluence

Brand24

Competitive benchmarking and market intelligence

Brand24 lets you monitor competitor mentions and compare coverage. Dogfluence has no competitive monitoring capability.

Dogfluence

Brand24

Podcast and news mention tracking

Brand24 monitors brand mentions in podcasts, news articles, and forums. Dogfluence does not.

Dogfluence

Brand24

Monthly billing (no annual lock-in)

Both tools offer monthly billing options.

Dogfluence

Brand24

Exclusivo no Dogfluence

Amplificação do Instagram integrada. Nenhuma outra plataforma tem isso.

Quando você publica uma postagem no Instagram como marca canina, o Dogfluence a combina automaticamente com criadores caninos propensos a interagir com ela. Seus comentários reais, co-autoria e storytelling aumentam drasticamente o desempenho da sua postagem e reforçam a saúde da conta a cada boost.

Plataformas de influenciadores tradicionais

Sua postagem do Instagram alcança apenas seguidores existentes — zero novo alcance
Engajamento de IG plano — o algoritmo do Instagram não vê momentum
Sem correspondência de criadores para o seu conteúdo do Instagram
A saúde da sua conta do Instagram estagna entre as campanhas

Com Dogfluence

Sua postagem do Instagram é combinada com criadores caninos adequados
Criadores comentam e co-autorizam no Instagram — engajamento real de IG de perfis relevantes
Cada boost melhora drasticamente o desempenho da sua postagem do Instagram
A amplificação contínua melhora a saúde da sua conta do Instagram ao longo do tempo

Como funciona a amplificação do Instagram

Você publica como marca

Publique sua postagem do Instagram como sua marca. Ative um Boost para iniciar a amplificação.

Combinamos criadores adequados

O Dogfluence identifica criadores em nossa rede cujo perfil canino e público melhor se adaptam ao seu conteúdo.

Criadores engajam, postagem decola

Engajamento real de IG de perfis caninos relevantes — aumentando seu alcance, pontuação de relevância do Instagram e saúde da conta a longo prazo.

GRIN, Upfluence, CreatorIQ, Modash — nenhum tem uma camada de amplificação do Instagram integrada. Eles ajudam você a encontrar criadores. Nós ajudamos a amplificar cada postagem do Instagram que você publica.

A vantagem do nicho canino

Criado para produtos caninos. Plataformas genéricas não.

Plataformas de influenciadores genéricas têm milhões de criadores, mas zero compreensão do setor de animais. Para marcas caninas, essa lacuna cria problemas reais.

Envio típico em plataforma

1Encontrar criador que publica sobre cães
2DM: "Qual é a raça do seu cão?"
3DM: "Qual tamanho de coleira o seu cão precisa?"
4DM: "Você pode medir o perímetro do pescoço e peito?"
5Esperar dias pela resposta. Repetir para cada criador.

Horas de DMs manuais por campanha

Envio no Dogfluence

1Filtre por raça, tamanho e adequação ao produto
2Envie o produto. Pronto.

2 etapas, zero suposições

Cada perfil canino inclui o que as marcas de produtos realmente precisam

Perímetro do pescoço

Para coleiras e bandanas

Perímetro do peito

Para peitorais e jaquetas

Comprimento do corpo

Para casacos e roupas

Dados de saúde

Alergias e condições

Nenhuma outra plataforma de influenciadores captura medidas de adequação ao produto. Para marcas de animais que fazem envios de produtos físicos, isso elimina completamente a adivinhação de tamanhos.

Funcionalidade exclusiva

Conheça o Brand Trail. Nenhuma outra plataforma tem isso.

Os programas tradicionais de embaixadores te prendem aos mesmos criadores. O Brand Trail é um sistema baseado em desempenho que otimiza continuamente seu roster de criadores.

Criadores se juntam

Criadores se candidatam ao seu Brand Trail e começam a contribuir com conteúdo

Métricas rastreadas

A qualidade das contribuições, engajamento e adequação ao produto são medidos automaticamente

Marca otimiza

Substitua os de baixo desempenho por novos talentos com base em dados reais, não suposições

Melhores criadores permanecem

Seu roster melhora continuamente em vez de estagnar

Programas tradicionais de embaixadores

Roster estático — sem forma fácil de rotacionar criadores
Preso a quem tem baixo desempenho pelo contrato inteiro
Sem dados de desempenho para informar decisões

Brand Trail

Roster dinâmico que evolui com o desempenho
Troque criadores com base na qualidade das contribuições
A atribuição PostMetrics prova o que funciona

Modelo de preços

Como os preços se comparam

Brand24

$79–$299/month (Individual to Enterprise)

Assinatura mensal fixa independentemente do uso
O orçamento é consumido mesmo entre as campanhas
Contratos anuais comuns em níveis superiores

Dogfluence

Assinatura + Créditos

Assinatura mensal acessível a partir de €199/mês
Créditos consumidos apenas quando as campanhas estão ativas
Sem orçamento desperdiçado entre as campanhas
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