Is Cohley good for dog brands?

Cohley can produce dog-product content — lifestyle photography, product images, and video clips — from its broad creator pool. However, it has no breed-level creator filtering, no dog sizing data for product sendouts, and no attribution tying creator content to downstream sales. Dog brands using Cohley can generate and test content variants, but they cannot guarantee breed-appropriate creators, right-sized sample sendouts, or an ongoing ambassador relationship. Cohley is a content production and testing tool; Dogfluence is a dog ambassador program platform.

How does Cohley pricing compare to Dogfluence?

Cohley does not publish pricing — it operates on an enterprise model requiring a sales conversation. Dogfluence offers transparent self-serve plans: Scout at $199/month and Scale at $399/month with a 14-day free trial. For dog brands, Dogfluence's pricing includes breed filtering, dog sizing data, Brand Trail, PostMetrics attribution, and Social Amplification — dog-specific tools Cohley does not offer at any price tier.

Can Cohley filter creators by dog breed?

No. Cohley matches creators to briefs using category interest, content style, demographic profile, and platform — not the breed of dog they own. For a dog brand with breed-specific products, this means you cannot guarantee that a French Bulldog harness reaches a French Bulldog owner, or that a senior dog supplement creator actually has a senior dog. Dogfluence was built specifically to solve this.

What is Brand Trail and does Cohley have it?

Brand Trail is Dogfluence's system for performance-based creator swapping. If a creator underperforms mid-campaign, Brand Trail surfaces better-fit alternatives based on live contribution data — without pausing the campaign or starting fresh. Cohley is a content production and testing platform: you brief creators, receive content variants, and measure creative performance. There is no ongoing creator optimisation or mid-campaign creator swapping equivalent.

What is Social Amplification and does Cohley offer it?

Social Amplification is Dogfluence's feature that automatically matches every brand post to relevant dog creators — driving organic reach without manual outreach. Cohley is a content production tool: it helps brands create and test content assets, not amplify existing brand posts through a creator network. For dog brands wanting both content production and ongoing post amplification, these are fundamentally different tools.

Can I use both Cohley and Dogfluence?

Yes — they serve different purposes and can complement each other. Cohley is well-suited for producing and A/B testing a library of content variants before scaling paid ad spend. Dogfluence manages your always-on dog ambassador program with breed-matched creators, Social Amplification on every post, and PostMetrics attribution. Some dog brands use Cohley to find their best-performing creative angles, then use Dogfluence to sustain organic reach with genuine breed-matched ambassadors.

Comparação de plataformas 2026

Cohley vs Dogfluence (2026)

Qual plataforma de marketing de influenciadores é melhor para marcas de animais? Uma comparação honesta lado a lado.

Escolha Cohley se

Large DTC brands across all categories wanting to produce and A/B test high volumes of content variants to optimise paid creative performance before scaling.

Escolha Dogfluence se

Dog brands building an ongoing ambassador program — breed-matched creators, product-fit sizing data, performance attribution, and Social Amplification on every post.

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Escolha Cohley se...

Content A/B testing — produce multiple creative variants and identify top performers before scaling spend
Diverse content formats at scale — product photography, lifestyle video, and UGC all in one workflow
Performance data on content variants — know which creative drives clicks and conversions before committing budget
Scalable content production — large volume of assets from a broad, diverse creator pool across all lifestyle categories
Content usage rights included — run produced assets as paid ads without separate licensing agreements
Not dog-specific — serves brands across beauty, home, food, fashion, and general DTC without niche restriction

Escolha Dogfluence se...

Dog-breed creator filtering — find creators whose dogs match your exact target breed, not a broad lifestyle or pet creator category
Dog sizing data (neck girth, chest girth, body length) on every creator profile — eliminates wrong-size sample sendouts for harness, collar, and apparel brands
Dog-only creator network — every creator owns a dog and creates dog-first content, zero niche dilution from unrelated lifestyle or beauty creators
Brand Trail — performance-based creator swapping mid-campaign based on live contribution data, not manual roster management
PostMetrics attribution — tracks which creator drove actual downstream sales and site visits, not just content delivery counts
Social Amplification — every brand post is automatically matched to relevant dog creators without manual outreach or briefing
Built exclusively for dog brands — every platform feature is a dog-brand tool, not a generic content production workflow

Comparação de recursos

Dogfluence vs Cohley

Recurso

Dogfluence

Cohley

Dog-breed creator filteringDogfluence filters creators by the exact breeds they own; Cohley uses general creator category and demographic filters — no breed-level matching

Dog sizing data (neck, chest, body)Unique to Dogfluence; eliminates product sample guesswork for dog apparel and gear brands shipping to creators

Dog-only creator networkCohley's creator pool spans lifestyle, beauty, food, and home alongside pets — dog creators are a small, undifferentiated subset

Brand Trail (performance-based creator swapping)Dogfluence dynamically rotates creators based on live performance data; Cohley's model is content brief to delivery without ongoing creator optimisation

PostMetrics sales attributionDogfluence attributes downstream conversions to individual creators; Cohley measures content variant performance, not creator-level revenue attribution

Social Amplification (auto post matching)Dogfluence automatically matches brand posts to engaged dog creators; Cohley is a content production and testing tool, not a post amplification platform

Ongoing ambassador program managementDogfluence manages sustained creator relationships over time; Cohley is oriented around content production batches and variant testing cycles

Content A/B testingCohley's core differentiator — produce multiple content variants and identify top performers before scaling paid spend; Dogfluence does not offer content variant testing

Product photography and video at scaleCohley produces diverse content formats — product stills, lifestyle photography, and video — from a broad creator pool; Dogfluence focuses on ambassador-style social content

Performance data on content variantsCohley surfaces engagement and conversion data per content variant so brands know which creative to scale; Dogfluence tracks creator-level sales attribution, not creative variant benchmarking

Content usage rights includedCohley includes usage rights on produced assets for paid ad deployment; Dogfluence is an ambassador program where content rights depend on individual creator agreements

Transparent self-serve pricingDogfluence plans start at $199/month with public pricing; Cohley requires a sales conversation and is enterprise-focused with no public pricing

Campaign management dashboard

Dog-breed creator filtering

Dogfluence filters creators by the exact breeds they own; Cohley uses general creator category and demographic filters — no breed-level matching

Dogfluence

Cohley

Dog sizing data (neck, chest, body)

Unique to Dogfluence; eliminates product sample guesswork for dog apparel and gear brands shipping to creators

Dogfluence

Cohley

Dog-only creator network

Cohley's creator pool spans lifestyle, beauty, food, and home alongside pets — dog creators are a small, undifferentiated subset

Dogfluence

Cohley

Brand Trail (performance-based creator swapping)

Dogfluence dynamically rotates creators based on live performance data; Cohley's model is content brief to delivery without ongoing creator optimisation

Dogfluence

Cohley

PostMetrics sales attribution

Dogfluence attributes downstream conversions to individual creators; Cohley measures content variant performance, not creator-level revenue attribution

Dogfluence

Cohley

Social Amplification (auto post matching)

Dogfluence automatically matches brand posts to engaged dog creators; Cohley is a content production and testing tool, not a post amplification platform

Dogfluence

Cohley

Ongoing ambassador program management

Dogfluence manages sustained creator relationships over time; Cohley is oriented around content production batches and variant testing cycles

Dogfluence

Cohley

Content A/B testing

Cohley's core differentiator — produce multiple content variants and identify top performers before scaling paid spend; Dogfluence does not offer content variant testing

Dogfluence

Cohley

Product photography and video at scale

Cohley produces diverse content formats — product stills, lifestyle photography, and video — from a broad creator pool; Dogfluence focuses on ambassador-style social content

Dogfluence

Cohley

Performance data on content variants

Cohley surfaces engagement and conversion data per content variant so brands know which creative to scale; Dogfluence tracks creator-level sales attribution, not creative variant benchmarking

Dogfluence

Cohley

Content usage rights included

Cohley includes usage rights on produced assets for paid ad deployment; Dogfluence is an ambassador program where content rights depend on individual creator agreements

Dogfluence

Cohley

Transparent self-serve pricing

Dogfluence plans start at $199/month with public pricing; Cohley requires a sales conversation and is enterprise-focused with no public pricing

Dogfluence

Cohley

Campaign management dashboard

Dogfluence

Cohley

Exclusivo no Dogfluence

Amplificação do Instagram integrada. Nenhuma outra plataforma tem isso.

Quando você publica uma postagem no Instagram como marca canina, o Dogfluence a combina automaticamente com criadores caninos propensos a interagir com ela. Seus comentários reais, co-autoria e storytelling aumentam drasticamente o desempenho da sua postagem e reforçam a saúde da conta a cada boost.

Plataformas de influenciadores tradicionais

Sua postagem do Instagram alcança apenas seguidores existentes — zero novo alcance
Engajamento de IG plano — o algoritmo do Instagram não vê momentum
Sem correspondência de criadores para o seu conteúdo do Instagram
A saúde da sua conta do Instagram estagna entre as campanhas

Com Dogfluence

Sua postagem do Instagram é combinada com criadores caninos adequados
Criadores comentam e co-autorizam no Instagram — engajamento real de IG de perfis relevantes
Cada boost melhora drasticamente o desempenho da sua postagem do Instagram
A amplificação contínua melhora a saúde da sua conta do Instagram ao longo do tempo

Como funciona a amplificação do Instagram

Você publica como marca

Publique sua postagem do Instagram como sua marca. Ative um Boost para iniciar a amplificação.

Combinamos criadores adequados

O Dogfluence identifica criadores em nossa rede cujo perfil canino e público melhor se adaptam ao seu conteúdo.

Criadores engajam, postagem decola

Engajamento real de IG de perfis caninos relevantes — aumentando seu alcance, pontuação de relevância do Instagram e saúde da conta a longo prazo.

GRIN, Upfluence, CreatorIQ, Modash — nenhum tem uma camada de amplificação do Instagram integrada. Eles ajudam você a encontrar criadores. Nós ajudamos a amplificar cada postagem do Instagram que você publica.

A vantagem do nicho canino

Criado para produtos caninos. Plataformas genéricas não.

Plataformas de influenciadores genéricas têm milhões de criadores, mas zero compreensão do setor de animais. Para marcas caninas, essa lacuna cria problemas reais.

Envio típico em plataforma

1Encontrar criador que publica sobre cães
2DM: "Qual é a raça do seu cão?"
3DM: "Qual tamanho de coleira o seu cão precisa?"
4DM: "Você pode medir o perímetro do pescoço e peito?"
5Esperar dias pela resposta. Repetir para cada criador.

Horas de DMs manuais por campanha

Envio no Dogfluence

1Filtre por raça, tamanho e adequação ao produto
2Envie o produto. Pronto.

2 etapas, zero suposições

Cada perfil canino inclui o que as marcas de produtos realmente precisam

Perímetro do pescoço

Para coleiras e bandanas

Perímetro do peito

Para peitorais e jaquetas

Comprimento do corpo

Para casacos e roupas

Dados de saúde

Alergias e condições

Nenhuma outra plataforma de influenciadores captura medidas de adequação ao produto. Para marcas de animais que fazem envios de produtos físicos, isso elimina completamente a adivinhação de tamanhos.

Funcionalidade exclusiva

Conheça o Brand Trail. Nenhuma outra plataforma tem isso.

Os programas tradicionais de embaixadores te prendem aos mesmos criadores. O Brand Trail é um sistema baseado em desempenho que otimiza continuamente seu roster de criadores.

Criadores se juntam

Criadores se candidatam ao seu Brand Trail e começam a contribuir com conteúdo

Métricas rastreadas

A qualidade das contribuições, engajamento e adequação ao produto são medidos automaticamente

Marca otimiza

Substitua os de baixo desempenho por novos talentos com base em dados reais, não suposições

Melhores criadores permanecem

Seu roster melhora continuamente em vez de estagnar

Programas tradicionais de embaixadores

Roster estático — sem forma fácil de rotacionar criadores
Preso a quem tem baixo desempenho pelo contrato inteiro
Sem dados de desempenho para informar decisões

Brand Trail

Roster dinâmico que evolui com o desempenho
Troque criadores com base na qualidade das contribuições
A atribuição PostMetrics prova o que funciona

Modelo de preços

Como os preços se comparam

Cohley

Contact for pricing (enterprise focus)

Assinatura mensal fixa independentemente do uso
O orçamento é consumido mesmo entre as campanhas
Contratos anuais comuns em níveis superiores

Dogfluence

Assinatura + Créditos

Assinatura mensal acessível a partir de €199/mês
Créditos consumidos apenas quando as campanhas estão ativas
Sem orçamento desperdiçado entre as campanhas
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