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Comparação de plataformas 2026
Yotpo vs Dogfluence (2026)
Qual plataforma de marketing de influenciadores é melhor para marcas de animais? Uma comparação honesta lado a lado.
Escolha Yotpo se
DTC eCommerce brands (primarily Shopify) that need customer reviews, loyalty/rewards, SMS marketing, and UGC from existing customers managed in one integrated platform.
Escolha Dogfluence se
Dog brands wanting breed-precise influencer campaigns, dog sizing data for frictionless sendouts, and performance-based creator attribution — all from a self-serve platform starting at $199/mo.
Veredicto rápido
Escolha Yotpo se...
- Customer reviews and ratings — the industry-leading product review and Q&A solution for DTC eCommerce
- Loyalty and rewards programs — points, VIP tiers, referrals, and redemption mechanics to retain existing customers
- SMS marketing — native SMS and MMS campaigns for DTC brands
- UGC photo and video collection from customers and brand advocates
- Subscriptions management for recurring-purchase DTC products
- Deep Shopify integration — one of the most deeply integrated apps in the Shopify ecosystem
- Influencer and creator tools via Yotpo Creators — affiliate and ambassador programs for existing customers
- Large installed base of DTC brands and an established review network
Escolha Dogfluence se...
- Dog-breed creator filtering — find creators whose dogs match your exact target breed (Yotpo has no creator discovery or breed filtering)
- Dog sizing data (neck girth, chest girth, body length) on every creator profile — eliminates wasted product gifts for harnesses, collars, and apparel
- Dog-only creator network — every creator is a genuine dog owner, zero noise from unrelated niches
- Social Amplification — posts automatically matched to relevant dog creators in the network for organic reach beyond paid placements
- Brand Trail — swap underperforming creators mid-campaign based on live contribution data (performance-based creator swapping)
- PostMetrics attribution — track which creator actually drove site visits and sales
- Built specifically for dog brands — not a generic reviews tool adapted for pet categories
Comparação de recursos
Dogfluence vs Yotpo
Recurso
Dogfluence
Yotpo
Dog-breed creator filteringYotpo has no creator discovery tool — its influencer feature (Yotpo Creators) works with your existing customers and affiliates, not a searchable creator database filtered by breed
Dog sizing data (neck girth, chest, body length)Unique to Dogfluence — eliminates sizing back-and-forth for harness, collar, and apparel sendouts
Dog-only creator networkYotpo has no dog-specific creator network; Yotpo Creators activates existing brand customers as advocates
Social Amplification (auto post-to-creator matching)Every post published through Dogfluence is automatically matched to relevant dog creators for contributions — Yotpo has no equivalent post amplification layer
Brand Trail (performance-based creator swapping)Dogfluence lets brands dynamically replace underperforming creators based on live contribution data. Yotpo has no equivalent mid-campaign creator optimisation feature.
PostMetrics sales attributionDogfluence attributes sales and site visits to specific creators. Yotpo tracks reviews and loyalty impact on conversion, not influencer campaign attribution.
Customer reviews and ratingsYotpo's core product — product reviews, ratings, and Q&A published on PDPs and syndicated across DTC storefronts
Loyalty and rewards programsYotpo Loyalty offers points, VIP tiers, referral programs, and redemption mechanics — a complete retention system Dogfluence does not offer
SMS marketingYotpo SMS is a dedicated native channel for DTC brands — Dogfluence has no SMS marketing capability
UGC photo and video collectionYotpo collects and displays visual UGC from customers — Dogfluence focuses on creator-generated content through influencer campaigns, not UGC from buyers
Subscriptions managementYotpo Subscriptions handles recurring purchase management — relevant for dog food and supplement brands with subscription products
Shopify integrationYotpo is one of the deepest Shopify integrations in the ecosystem — reviews, loyalty, SMS, and UGC all connect natively
Influencer / creator toolsDifferent approaches: Dogfluence discovers and manages external dog creators by breed. Yotpo Creators activates existing customers and affiliates — no external creator discovery or breed filtering.
Self-serve access from $199/moYotpo offers a free reviews tier and paid plans from ~$15/mo for reviews — but loyalty, SMS, and full platform access require separate paid plans that add up significantly. Dogfluence's Scout plan at $199/mo includes campaigns, creator access, and attribution in one plan.
Free plan availableYotpo offers a free plan for basic reviews. Dogfluence requires a paid plan to run campaigns — Scout at $199/mo, Scale at $399/mo with a 14-day free trial.
Campaign managementDogfluence has a dedicated influencer campaign workflow. Yotpo does not have a campaign management tool in the traditional influencer marketing sense.
AI campaign builder
Dog-breed creator filtering
Yotpo has no creator discovery tool — its influencer feature (Yotpo Creators) works with your existing customers and affiliates, not a searchable creator database filtered by breedDogfluence
Yotpo
Dog sizing data (neck girth, chest, body length)
Unique to Dogfluence — eliminates sizing back-and-forth for harness, collar, and apparel sendoutsDogfluence
Yotpo
Dog-only creator network
Yotpo has no dog-specific creator network; Yotpo Creators activates existing brand customers as advocatesDogfluence
Yotpo
Social Amplification (auto post-to-creator matching)
Every post published through Dogfluence is automatically matched to relevant dog creators for contributions — Yotpo has no equivalent post amplification layerDogfluence
Yotpo
Brand Trail (performance-based creator swapping)
Dogfluence lets brands dynamically replace underperforming creators based on live contribution data. Yotpo has no equivalent mid-campaign creator optimisation feature.Dogfluence
Yotpo
PostMetrics sales attribution
Dogfluence attributes sales and site visits to specific creators. Yotpo tracks reviews and loyalty impact on conversion, not influencer campaign attribution.Dogfluence
Yotpo
Customer reviews and ratings
Yotpo's core product — product reviews, ratings, and Q&A published on PDPs and syndicated across DTC storefrontsDogfluence
Yotpo
Loyalty and rewards programs
Yotpo Loyalty offers points, VIP tiers, referral programs, and redemption mechanics — a complete retention system Dogfluence does not offerDogfluence
Yotpo
SMS marketing
Yotpo SMS is a dedicated native channel for DTC brands — Dogfluence has no SMS marketing capabilityDogfluence
Yotpo
UGC photo and video collection
Yotpo collects and displays visual UGC from customers — Dogfluence focuses on creator-generated content through influencer campaigns, not UGC from buyersDogfluence
Yotpo
Subscriptions management
Yotpo Subscriptions handles recurring purchase management — relevant for dog food and supplement brands with subscription productsDogfluence
Yotpo
Shopify integration
Yotpo is one of the deepest Shopify integrations in the ecosystem — reviews, loyalty, SMS, and UGC all connect nativelyDogfluence
Yotpo
Influencer / creator tools
Different approaches: Dogfluence discovers and manages external dog creators by breed. Yotpo Creators activates existing customers and affiliates — no external creator discovery or breed filtering.Dogfluence
Yotpo
Self-serve access from $199/mo
Yotpo offers a free reviews tier and paid plans from ~$15/mo for reviews — but loyalty, SMS, and full platform access require separate paid plans that add up significantly. Dogfluence's Scout plan at $199/mo includes campaigns, creator access, and attribution in one plan.Dogfluence
Yotpo
Free plan available
Yotpo offers a free plan for basic reviews. Dogfluence requires a paid plan to run campaigns — Scout at $199/mo, Scale at $399/mo with a 14-day free trial.Dogfluence
Yotpo
Campaign management
Dogfluence has a dedicated influencer campaign workflow. Yotpo does not have a campaign management tool in the traditional influencer marketing sense.Dogfluence
Yotpo
AI campaign builder
Dogfluence
Yotpo
Exclusivo no Dogfluence
Amplificação do Instagram integrada. Nenhuma outra plataforma tem isso.
Quando você publica uma postagem no Instagram como marca canina, o Dogfluence a combina automaticamente com criadores caninos propensos a interagir com ela. Seus comentários reais, co-autoria e storytelling aumentam drasticamente o desempenho da sua postagem e reforçam a saúde da conta a cada boost.
Plataformas de influenciadores tradicionais
- Sua postagem do Instagram alcança apenas seguidores existentes — zero novo alcance
- Engajamento de IG plano — o algoritmo do Instagram não vê momentum
- Sem correspondência de criadores para o seu conteúdo do Instagram
- A saúde da sua conta do Instagram estagna entre as campanhas
Com Dogfluence
- Sua postagem do Instagram é combinada com criadores caninos adequados
- Criadores comentam e co-autorizam no Instagram — engajamento real de IG de perfis relevantes
- Cada boost melhora drasticamente o desempenho da sua postagem do Instagram
- A amplificação contínua melhora a saúde da sua conta do Instagram ao longo do tempo
Como funciona a amplificação do Instagram
Você publica como marca
Publique sua postagem do Instagram como sua marca. Ative um Boost para iniciar a amplificação.
Combinamos criadores adequados
O Dogfluence identifica criadores em nossa rede cujo perfil canino e público melhor se adaptam ao seu conteúdo.
Criadores engajam, postagem decola
Engajamento real de IG de perfis caninos relevantes — aumentando seu alcance, pontuação de relevância do Instagram e saúde da conta a longo prazo.
GRIN, Upfluence, CreatorIQ, Modash — nenhum tem uma camada de amplificação do Instagram integrada. Eles ajudam você a encontrar criadores. Nós ajudamos a amplificar cada postagem do Instagram que você publica.
A vantagem do nicho canino
Criado para produtos caninos. Plataformas genéricas não.
Plataformas de influenciadores genéricas têm milhões de criadores, mas zero compreensão do setor de animais. Para marcas caninas, essa lacuna cria problemas reais.
Envio típico em plataforma
- 1Encontrar criador que publica sobre cães
- 2DM: "Qual é a raça do seu cão?"
- 3DM: "Qual tamanho de coleira o seu cão precisa?"
- 4DM: "Você pode medir o perímetro do pescoço e peito?"
- 5Esperar dias pela resposta. Repetir para cada criador.
Horas de DMs manuais por campanha
Envio no Dogfluence
- 1Filtre por raça, tamanho e adequação ao produto
- 2Envie o produto. Pronto.
2 etapas, zero suposições
Cada perfil canino inclui o que as marcas de produtos realmente precisam
Perímetro do pescoço
Para coleiras e bandanas
Perímetro do peito
Para peitorais e jaquetas
Comprimento do corpo
Para casacos e roupas
Dados de saúde
Alergias e condições
Nenhuma outra plataforma de influenciadores captura medidas de adequação ao produto. Para marcas de animais que fazem envios de produtos físicos, isso elimina completamente a adivinhação de tamanhos.
Funcionalidade exclusiva
Conheça o Brand Trail. Nenhuma outra plataforma tem isso.
Os programas tradicionais de embaixadores te prendem aos mesmos criadores. O Brand Trail é um sistema baseado em desempenho que otimiza continuamente seu roster de criadores.
Criadores se juntam
Criadores se candidatam ao seu Brand Trail e começam a contribuir com conteúdo
Métricas rastreadas
A qualidade das contribuições, engajamento e adequação ao produto são medidos automaticamente
Marca otimiza
Substitua os de baixo desempenho por novos talentos com base em dados reais, não suposições
Melhores criadores permanecem
Seu roster melhora continuamente em vez de estagnar
Programas tradicionais de embaixadores
- Roster estático — sem forma fácil de rotacionar criadores
- Preso a quem tem baixo desempenho pelo contrato inteiro
- Sem dados de desempenho para informar decisões
Brand Trail
- Roster dinâmico que evolui com o desempenho
- Troque criadores com base na qualidade das contribuições
- A atribuição PostMetrics prova o que funciona
Modelo de preços
Como os preços se comparam
Yotpo
Free plan for basic reviews; paid plans from ~$15/month for reviews. Loyalty, SMS, and full suite priced separately — enterprise pricing for the full platform.
- Assinatura mensal fixa independentemente do uso
- O orçamento é consumido mesmo entre as campanhas
- Contratos anuais comuns em níveis superiores
Dogfluence
Assinatura + Créditos
- Assinatura mensal acessível a partir de €199/mês
- Créditos consumidos apenas quando as campanhas estão ativas
- Sem orçamento desperdiçado entre as campanhas
- Comece grátis, faça upgrade quando ver resultados
FAQ
Perguntas frequentes
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