
Creator Campaign Dog Food
13
Posts
152
UGC files
132K
Reach
Content CreationBrand Awareness
Capturing authentic first-taste moments
Pala, the Nordic air-dried raw food brand, wanted to show real dogs experiencing their food for the first time. They shipped a Pala Bundle — complete meals and single-ingredient treats — to 13 selected creators across 35 European countries. The goal: authentic, unscripted reactions that showcase the quality pet owners can see (and dogs can taste).
Duration
Sep 28 – Oct 20, 2024
Countries
35
Platforms
Instagram & TikTok
Product shipped
Pala Bundle

Creator Content
Reels, testimonials, and lifestyle videos — all shot by real creators with their own dogs.
UGC Gallery
A selection of the best user-generated content from this campaign.
Featured Creators
13 dog influencers from across Europe brought this campaign to life.
@thefurrykiddosfamily
14.8K followers
@corgi.sweet.cookie
14.3K followers
@timmie.the.lagotto
8.8K followers
@maisie.jacktese
6.8K followers
@gerritennelis
6.6K followers
@tuko_presacanario
6.4K followers
@zoe.thevizsla
5.7K followers
@australianlabradoodle.billie
5.5K followers
@tashi_donyo
2.5K followers
@kiba_siberian
2.5K followers
@brewdog.simcoe
1.6K followers
@scoobyminidog
1.1K followers
@mona_mellijs
1.0K followers
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