The Intelligence Your
Competitors Don't Have.
We analyzed 22,000+ posts and 8,000+ dogs to decode the algorithm.
Don't guess what works — know what works before you post.
Proprietary Data Layers
22,000+
Posts
Decoded for virality
6,200+
Channels
Verified & ranked
8,000+
Dogs
Profiled by breed
13,000+
Collabs
Shipped & delivered
The Format Tug-of-War
Should you invest in Reels or Carousels? We analyzed thousands of creator and brand posts to find out.
Carousel
4,565 posts
102
Median Likes
20
Median Comments
Image
6,634 posts
81
Median Likes
14
Median Comments
Video
8,357 posts
62
Median Likes
8
Median Comments
Key Insight
Carousels consistently outperform other formats in engagement rate. Dog content creators should prioritize carousel posts for maximum reach and interaction.
Pulse of the Pack
When are dog creators and brands most active? This heatmap reveals the optimal posting windows.
Activity by Hour (CET)
Key Insight
Peak posting activity occurs around 8PM CET. Schedule your content during off-peak hours for less competition, or ride the wave during peak times for maximum community engagement.
Market Command Center
Deep-dive into product category performance. Select a market to see detailed analytics.
Data Volume
United States - Complete Analysis
Jan 2019 - Dec 2025
6,455
Posts Analyzed
156
Connected Accounts
152
Unique Accounts
2.12%
Top Median ER
Format Performance
Video
3,215 (49.8%)
189
Likes
24
Comments
2.12%
ER
Carousel
1,548 (24%)
156
Likes
18
Comments
1.89%
ER
Image
1,692 (26.2%)
142
Likes
15
Comments
1.84%
ER
Carousel Advantage
Best Days
Best Hours
Peak Time
Dog Demographics
Top Breeds
By Size
Balanced: Male 3,245 posts vs Female 3,210 posts with similar engagement
Content Insights
Caption Length
Short captions (<100 chars) perform best: 1,946 avg engagement
Hashtag Strategy
5-10 hashtags optimal: 1,654 avg engagement
Only 2.2% sponsored - authentic content dominates
Channel Ecosystem
2456
45.6M reach
TikTok
456
23.4M reach
234
3.2M reach
YouTube
89
1.2M reach
Top Brand Collaborators
Key Insight
Each market has unique patterns. Brands should tailor their content strategy to their specific product category for maximum engagement and reach.
Breed Intelligence
Which dog breeds dominate Instagram engagement? See how different breeds perform across key metrics.
Engagement by Breed
Key Insight
Certain breeds consistently generate higher engagement rates. Brands can leverage breed popularity data to inform their creator selection and content strategy.
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