Privacy Policy

1. General information

We only use data that we receive or process from you within the framework of data protection law.

You can find information on our site without having to provide personal information. You remain anonymous during your visit to our site. All connection information that your internet browser provides with every site view — such as the date, duration of stay or the name of your internet provider — is used without any personal connection with us, unless you have logged in with your username and password.

You provide personal information voluntarily. For example, when you use functions that require registration for the first time, your data will be saved to create an account. This will allow you to use our platform faster and easier in the future.

2. Data about Creators

We store the following information about creators:

How we use creator data

3. Data about Brands

We store the following data about brands and the users who represent brands:

How we use brand data

Messages between brands and creators

We store the messages brands and creators send each other on the platform. Our support team, including AI-assisted tools, may read these messages to help collaborations succeed, to provide support, to improve the quality of our service, and to prevent misuse. For example, we step in when a brand goes quiet, a package doesn't arrive or a creator gets stuck. We do this based on our legitimate interest in running a reliable platform. We don't use your messages for advertising and don't share them with anyone outside the collaboration, except with the service providers that run our support tools. You can object at any time by emailing bark@dogfluence.com.

4. Cookies

We have to use so-called cookies for some of our services. Cookies are small data files that your internet browser stores on your computer. Cookies can store information about your visit to our site.

5. Third-party service providers

We use trusted third-party service providers to operate our platform. Each provider only receives the data necessary for their service and is obligated to protect your personal data.

AI support tools

Customer support and quality

AI services help our support team read platform messages and spot collaborations that need help.

Instagram and Facebook (Meta)

When you connect an Instagram professional account, you log in with Facebook Login for Business and choose which Facebook Page and Instagram account Dogfluence may access. We only use Meta's official API. Meta's Terms and Privacy Policy also apply.

What we read

• Your profile: username, name, bio, profile photo, and your number of followers, accounts followed and posts.
• Your posts and stories: captions, photos and videos, date, likes and comment counts.
• Insights for your account and posts: reach, views, saves, shares, interactions, and your audience by age, gender and country.
• Comments on your posts, including the commenter's username and text, so you can read and answer them in Dogfluence.

How we use it

We use it to show your stats on your profile and to brands you work with, to match you with campaigns, to show how your posts perform, to help you reply to comments, and to publish posts you schedule. Nothing is posted on Instagram unless you click send, schedule or publish.

AI processing

To suggest replies, analyse your posts and draft captions, we send only the content needed (for example a comment, the caption and an image of the post) to AI services that process it on our behalf: the Google Gemini API, OpenAI, and OpenRouter as a backup. Through OpenRouter we only use providers that do not store or train on the data. These providers may not use your data to train their models or for any purpose of their own.

Who sees it

You, and brands you collaborate with: they see your stats and the content you deliver for their collaboration. We never sell your data.

Disconnect and deletion

• Remove connection in Channels stops our access and deletes our access tokens. The posts and stats we already collected stay in your profile history until you ask us to delete them.
• You can also remove Dogfluence under Facebook Settings, Business integrations. Meta then notifies us and we stop all access.
• If you choose to notify us, or email bark@dogfluence.com, we delete the posts, insights, comments and media that came from Instagram. The only exception is content you delivered for a paid collaboration: we keep that as proof of delivery for the brand.
• Meta gives you a confirmation code to check the status of your deletion request.
• When you delete your Dogfluence account, we remove your Instagram content within 30 days, with the same exception.

YouTube API Services

If you connect your YouTube channel, Dogfluence uses YouTube API Services to read information about your channel. By connecting YouTube you agree to be bound by the YouTube Terms of Service. Google's handling of your data is covered by the Google Privacy Policy.

What we read and why

We ask Google for read-only access. We never post, edit or delete anything on your channel.

• Your channel: its name, profile picture, subscriber count and number of videos. We show these on your Channels page so you can see which channel is connected.
• Your uploads: the titles, thumbnails and publish dates of your own videos, only when you open the list to pick the video you made for a campaign. We do not store this list.
• Results of a campaign video: for the video you attach to a YouTube deliverable, we read its views, minutes watched, likes and subscribers gained from YouTube Analytics.

We show these numbers exactly as YouTube reports them, labelled "Source: YouTube". We do not combine them into scores, rates or rankings of our own.

Who sees it, and how long we keep it

• Your channel details are visible to you.
• The results of a video you attach to a campaign are visible to you and to the brand that sponsored that campaign. That is why you attach it. We do not show YouTube data on your public profile, in your media kit, or to any other brand.
• We do not sell YouTube data and do not use it for advertising.
• We refresh YouTube data at least every 30 days, or delete it. Anything we could not refresh within 30 days is deleted automatically. Access tokens are stored encrypted.

Disconnecting and revoking access

You can disconnect YouTube at any time on your Channels page in Dogfluence. We then revoke our access at Google and delete your channel details and the video results we got from YouTube right away. If you delete your account, your YouTube data is deleted with it.

You can also remove Dogfluence's access on the Google security settings page. When we notice that access was removed there, we delete the YouTube data we hold for you, within 30 days at the latest.

Questions about the YouTube data we hold, or a request to delete it: email bark@dogfluence.com.

6. Data retention

We retain your personal data for as long as necessary to provide our services and fulfill the purposes described in this policy.

7. Your rights

Under GDPR and other applicable privacy laws, you have the following rights:

Questions?