Is 1stCollab good for dog brands?

1stCollab can work for dog brands at the earliest stage when budget is the primary constraint — the free plan allows some gifting campaigns at no cost, and there is a pets category to filter by. The meaningful gaps emerge quickly: there is no dog-breed filtering, so you cannot target creators whose dogs match the breed your product is designed for. There is no dog sizing data, so shipping harnesses or apparel requires manual sizing coordination outside the platform. And there is no creator-level attribution connecting posts to site visits or sales. For dog brands where breed relevance and product fit matter — which is most of them — those gaps add up.

How does 1stCollab pricing compare to Dogfluence?

1stCollab has a free plan and paid plans starting from approximately $49/month, making it one of the lowest-cost entry points in the influencer marketing space. Dogfluence's Scout plan starts at $199/month and Scale at $399/month (with a 14-day free trial). The price difference reflects what each platform offers: 1stCollab is a horizontal marketplace with no dog-specific infrastructure; Dogfluence is built entirely for dog brands with breed filtering, dog sizing data, PostMetrics attribution, Brand Trail, and Social Amplification — capabilities that justify the higher starting price for any brand where dog-specific precision matters.

Does 1stCollab have dog breed filtering?

No. 1stCollab includes a pets niche category that lets you narrow creator searches to pet-content creators broadly, but there is no breed-level filtering. You cannot specify that you only want creators who own French Bulldogs, German Shepherds, or any other specific breed. For a dog brand selling a breed-specific product — like a brachycephalic-safe collar or a large-breed joint supplement — this means you are gifting into a general pets audience with no guarantee of breed relevance. Dogfluence was built specifically to solve this problem.

What is Brand Trail and does 1stCollab have it?

Brand Trail is Dogfluence's performance-based creator-swapping feature. When a creator in your campaign underperforms, Brand Trail automatically surfaces better-fit alternatives — without pausing the campaign or starting over. 1stCollab uses a creator application model: brands review and approve applicants at campaign setup, and there is no mechanism to dynamically swap creators based on performance mid-campaign. Once a creator is approved in 1stCollab, campaign optimisation is handled manually.

What is Social Amplification and does 1stCollab offer it?

Social Amplification is a Dogfluence feature where brand posts are automatically matched with relevant dog creators who engage and contribute, improving post visibility and account performance over time. It is an always-on layer that operates independently of discrete gifting campaigns. 1stCollab does not have an equivalent — its model is campaign-based, where brands run individual gifting or paid campaigns with creators who apply. There is no ongoing post-amplification mechanism outside of those defined campaigns.

Can 1stCollab handle dog product sizing for sendouts?

No. 1stCollab supports product gifting workflows but does not store dog body measurements. For dog apparel, harnesses, collars, or any size-dependent product, brands using 1stCollab need to confirm sizing through manual communication with each creator outside the platform — adding friction, delays, and the risk of shipping a wrong-sized product. Dogfluence stores neck girth, chest girth, and body length on every creator profile to eliminate this coordination problem entirely.

Platform Comparison 2026

1stCollab vs Dogfluence (2026)

Which influencer marketing platform is better for pet brands? An honest, side-by-side comparison.

Choose 1stCollab if

SMB brands across any category wanting a free or low-cost entry point to nano and micro-influencer marketing via a self-serve gifting marketplace, without needing dog-specific features.

Choose Dogfluence if

Dog brands wanting breed-matched creator discovery, dog sizing data for accurate product sendouts, ongoing Social Amplification on every post, and performance-based campaign optimisation — built exclusively for the dog market.

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Quick verdict

Choose 1stCollab if...

Free plan available — 1stCollab offers a no-cost entry point, making it accessible for early-stage brands with zero influencer budget
Lower starting price — paid plans from approximately $49/month offer the lowest price point among self-serve influencer platforms
Gifting workflow built-in — 1stCollab has a structured product gifting flow for brands wanting to run gifting-first campaigns without paying creator fees
Broad horizontal marketplace — suitable for brands that sell across multiple unrelated categories and want a single platform for all influencer activity
Nano-influencer access — strong concentration of nano-influencers (under 10K followers) for brands prioritising authenticity and low gifting costs over reach
Creator application model — creators apply to campaigns, giving brands a passive inbound discovery experience without outreach effort

Choose Dogfluence if...

Dog-breed creator filtering — find creators whose dogs match the exact breed your product is designed for. 1stCollab has a pets category but no breed-level filtering whatsoever.
Dog sizing data (neck girth, chest girth, body length) on every creator profile — ship the right product size without any manual back-and-forth. No other influencer platform has this.
Brand Trail: performance-based creator swapping — automatically surface better-fit alternatives when a creator underperforms, mid-campaign. 1stCollab's marketplace model has no equivalent optimisation layer.
Social Amplification — Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute, compounding post performance over time. 1stCollab does not have an always-on post amplification feature.
Dog-only creator network — every creator on Dogfluence owns a dog and creates dog-first content. 1stCollab is a horizontal marketplace covering all niches; dog creators are a small subset of a generalist pool.
PostMetrics attribution — know which creator drove actual site visits and conversions, not just who posted. 1stCollab provides campaign-level reporting without creator-level attribution to downstream sales.
Purpose-built for the dog market — from gifting coordination to creator discovery, every Dogfluence feature reflects the realities of selling dog products to dog owners.

Feature comparison

Dogfluence vs 1stCollab

Feature

Dogfluence

1stCollab

Built-in Social AmplificationDogfluence automatically matches brand posts with relevant dog creators who engage and contribute, improving post performance over time. 1stCollab is a campaign marketplace — it does not have an always-on post amplification layer outside of discrete campaigns.

Dog-breed creator filteringDogfluence filters by the exact breed a creator owns. 1stCollab includes a pets niche category but offers no breed-level filtering — you cannot target Golden Retriever creators specifically, only general 'pets' creators.

Dog sizing data (neck girth, chest girth, body length)Dogfluence stores three body measurements per dog on every creator profile. 1stCollab has no dog sizing data — sizing coordination for dog apparel, harnesses, and gear happens manually outside the platform.

Brand Trail: performance-based creator swappingBrand Trail automatically surfaces better-performing creator alternatives mid-campaign without pausing it. 1stCollab uses a creator application model where brands select participants at campaign setup — there is no ongoing performance-based optimisation.

Dog-only creator networkEvery creator on Dogfluence owns a dog and creates dog-first content. 1stCollab is a horizontal marketplace spanning all niches — dog creators represent a fraction of a much larger generalist pool.

PostMetrics attributionDogfluence tracks which creators drove site visits, conversions, and engagement at the creator level. 1stCollab provides campaign reporting on reach and posts delivered, without creator-level attribution to downstream revenue.

Free plan1stCollab offers a free plan allowing brands to run limited campaigns at no cost — useful for very early-stage brands testing influencer marketing. Dogfluence's plans start at $199/month, reflecting the specialised dog-niche infrastructure.

Starting price1stCollab's entry price is lower than Dogfluence's Scout plan. Dogfluence's pricing reflects its dog-specific creator network, breed filtering, sizing data, and attribution infrastructure.

$199/mo (Scout plan)

~$49/mo (paid plans from ~$49–$199/mo)

14-day free trialDogfluence's Scale plan ($399/mo) includes a 14-day free trial. 1stCollab offers a free tier rather than a time-limited trial of its paid features.

Self-serve campaign dashboardBoth platforms are self-serve. Dogfluence's dashboard is built around dog-brand workflows including breed filtering and sizing data. 1stCollab's dashboard manages creator applications and gifting logistics across all niches.

Creator application / inbound discovery1stCollab allows creators to apply to brand campaigns, giving brands a passive inbound discovery experience. Dogfluence uses a curated outbound matching model — brands search a breed-filtered creator pool rather than receiving applications.

Gifting workflowBoth platforms support gifting-based collaborations. Dogfluence's gifting workflow uses stored dog sizing data to ensure the right product size is sent. 1stCollab manages gifting logistics but without pet-specific sizing information.

Nano and micro-influencer focusBoth platforms concentrate on nano and micro-influencers for authentic content. Dogfluence's creators are nano/micro within the dog niche specifically; 1stCollab's nano/micro pool spans all consumer categories.

Monthly billing, no annual lock-inBoth platforms offer flexible monthly billing without mandatory annual contracts.

Built-in Social Amplification

Dogfluence automatically matches brand posts with relevant dog creators who engage and contribute, improving post performance over time. 1stCollab is a campaign marketplace — it does not have an always-on post amplification layer outside of discrete campaigns.

Dogfluence

1stCollab

Dog-breed creator filtering

Dogfluence filters by the exact breed a creator owns. 1stCollab includes a pets niche category but offers no breed-level filtering — you cannot target Golden Retriever creators specifically, only general 'pets' creators.

Dogfluence

1stCollab

Dog sizing data (neck girth, chest girth, body length)

Dogfluence stores three body measurements per dog on every creator profile. 1stCollab has no dog sizing data — sizing coordination for dog apparel, harnesses, and gear happens manually outside the platform.

Dogfluence

1stCollab

Brand Trail: performance-based creator swapping

Brand Trail automatically surfaces better-performing creator alternatives mid-campaign without pausing it. 1stCollab uses a creator application model where brands select participants at campaign setup — there is no ongoing performance-based optimisation.

Dogfluence

1stCollab

Dog-only creator network

Every creator on Dogfluence owns a dog and creates dog-first content. 1stCollab is a horizontal marketplace spanning all niches — dog creators represent a fraction of a much larger generalist pool.

Dogfluence

1stCollab

PostMetrics attribution

Dogfluence tracks which creators drove site visits, conversions, and engagement at the creator level. 1stCollab provides campaign reporting on reach and posts delivered, without creator-level attribution to downstream revenue.

Dogfluence

1stCollab

Free plan

1stCollab offers a free plan allowing brands to run limited campaigns at no cost — useful for very early-stage brands testing influencer marketing. Dogfluence's plans start at $199/month, reflecting the specialised dog-niche infrastructure.

Dogfluence

1stCollab

Starting price

1stCollab's entry price is lower than Dogfluence's Scout plan. Dogfluence's pricing reflects its dog-specific creator network, breed filtering, sizing data, and attribution infrastructure.

Dogfluence

$199/mo (Scout plan)

1stCollab

~$49/mo (paid plans from ~$49–$199/mo)

14-day free trial

Dogfluence's Scale plan ($399/mo) includes a 14-day free trial. 1stCollab offers a free tier rather than a time-limited trial of its paid features.

Dogfluence

1stCollab

Self-serve campaign dashboard

Both platforms are self-serve. Dogfluence's dashboard is built around dog-brand workflows including breed filtering and sizing data. 1stCollab's dashboard manages creator applications and gifting logistics across all niches.

Dogfluence

1stCollab

Creator application / inbound discovery

1stCollab allows creators to apply to brand campaigns, giving brands a passive inbound discovery experience. Dogfluence uses a curated outbound matching model — brands search a breed-filtered creator pool rather than receiving applications.

Dogfluence

1stCollab

Gifting workflow

Both platforms support gifting-based collaborations. Dogfluence's gifting workflow uses stored dog sizing data to ensure the right product size is sent. 1stCollab manages gifting logistics but without pet-specific sizing information.

Dogfluence

1stCollab

Nano and micro-influencer focus

Both platforms concentrate on nano and micro-influencers for authentic content. Dogfluence's creators are nano/micro within the dog niche specifically; 1stCollab's nano/micro pool spans all consumer categories.

Dogfluence

1stCollab

Monthly billing, no annual lock-in

Both platforms offer flexible monthly billing without mandatory annual contracts.

Dogfluence

1stCollab

Only on Dogfluence

Built-in Instagram Amplification. No other platform has this.

When you publish an Instagram post as a dog brand, Dogfluence automatically matches it with dog creators who are likely to engage with it on Instagram. Their real comments, co-authoring, and storytelling dramatically boost your Instagram post performance — and compound your account health with every post you boost.

Traditional influencer platforms

Your Instagram post reaches existing followers only — zero new reach
Flat IG engagement — Instagram's algorithm sees no momentum
No creator matching for your Instagram content
Your Instagram account health stagnates between campaigns

With Dogfluence

Your Instagram post is matched with suitable dog creators
Creators comment and co-author on Instagram — real IG engagement from relevant profiles
Every boost dramatically improves your Instagram post performance
Continuous amplification compounds your Instagram account health over time

How Instagram Amplification works

You post as a brand

Publish your Instagram post as your brand. Activate a Boost to start amplification.

We match suitable creators

Dogfluence identifies creators in our network whose dog profile and audience fit your content best.

Creators engage, post soars

Real IG engagement from relevant dog profiles — boosting your reach, Instagram relevance score, and long-term account health.

GRIN, Upfluence, CreatorIQ, Modash — none have a built-in Instagram amplification layer. They help you find creators. We help you amplify every Instagram post you publish.

The dog-niche advantage

Built for dog products. Generic platforms weren't.

Generic influencer platforms have millions of creators but zero understanding of the pet industry. For dog brands, that gap creates real problems.

Typical platform sendout

1Find creator who posts about dogs
2DM: "What breed is your dog?"
3DM: "What size harness does your dog need?"
4DM: "Can you measure neck and chest girth?"
5Wait days for response. Repeat for every creator.

Hours of manual DMs per campaign

Dogfluence sendout

1Filter by breed, size, and product fit
2Send product. Done.

2 steps, zero guesswork

Every dog profile includes what product brands actually need

Neck Girth

For collars & bandanas

Chest Girth

For harnesses & jackets

Body Length

For coats & clothing

Health Data

Allergies & conditions

No other influencer platform captures product-fit measurements. For pet brands doing physical product sendouts, this eliminates size guessing entirely.

Exclusive feature

Meet Brand Trail. No other platform has this.

Traditional ambassador programs lock you in with the same creators. Brand Trail is a performance-based system that continuously optimizes your creator roster.

Creators join

Creators apply to your Brand Trail and start contributing content

Metrics tracked

Contribution quality, engagement, and product-fit are measured automatically

Brand optimizes

Swap underperformers for new talent based on real data, not guesswork

Best creators stay

Your roster continuously improves instead of stagnating

Traditional ambassador programs

Static roster -- no easy way to rotate creators
Stuck with underperformers for the full contract
No performance data to inform decisions

Brand Trail

Dynamic roster that evolves with performance
Swap creators based on contribution quality
PostMetrics attribution proves what works

Pricing model

How pricing compares

1stCollab

Free plan available; paid plans from approximately $49–$199/month

Fixed monthly subscription regardless of usage
Budget burns even between campaigns
Annual contracts common at higher tiers

Dogfluence

Subscription + Credits

Affordable monthly subscription from €199/mo
Credits consumed only when campaigns are active
No wasted budget between campaigns
Start free, upgrade when you see results

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FAQ

Frequently asked questions

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