Avenue Z Pet vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, every performance data point, and every attribution score from day one. Your creator program is a compounding asset that belongs to your brand. With Avenue Z Pet, the agency owns the creator relationships and manages campaigns on your behalf — when the retainer ends, you walk away without the relationship infrastructure you paid to build.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (most popular — includes a 14-day free trial). For brands wanting a dedicated success manager without a full agency, the Personal Pack Leader add-on ($299/mo, available on Scale) provides managed campaign setup and strategy — totalling $698/mo — at a fraction of a typical agency retainer. Avenue Z Pet: a full-service digital agency retainer typically runs $4,000–$15,000+/month depending on scope, with additional costs for paid media spend management. For brands focused exclusively on dog influencer marketing, the economics of Dogfluence are significantly more favourable.

Dogfluence automates the parts of influencer marketing that agencies handle manually. Brand Trail continuously surfaces new creators and swaps out underperformers based on live performance data — no roster renegotiation required. Social Amplification activates on every brand post automatically, matching it to relevant dog creators without additional campaign setup. The platform runs in the background between active campaigns, building Instagram account health over time. Avenue Z Pet manages these decisions through their account team — which delivers integrated, multi-channel execution but means influencer campaign decisions depend on agency availability, scope agreements, and retainer scope.

Dogfluence is built exclusively for dog brands — breed-level creator filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail for ongoing performance-based creator management are all native to the platform. Avenue Z Pet is a pet vertical within a broader digital agency that serves multiple animal categories. Their approach to influencer selection uses general processes and data tools rather than dog-specific capabilities — meaning dog brands must rely on manual vetting for the sizing and breed relevance that Dogfluence automates.

Dogfluence: create an account, filter creators by breed and dog size, and launch your first campaign the same day. Avenue Z Pet: full-service agency onboarding — discovery calls, strategy workshops, scope-of-work agreements, and campaign planning before anything goes live. Expect several weeks of setup before your first influencer posts. For always-on dog creator programs, that ramp-up time is a meaningful cost.