City Pup Agency vs Dogfluence (2026)

With Dogfluence, you own every creator relationship, every campaign decision, and every data point from day one. You set the brief, review sizing and breed data, approve creators, and watch PostMetrics attribution in real time. With City Pup Agency, the agency curates and manages creator relationships on your behalf — their boutique approach means strong aesthetic alignment, but when the retainer ends, so does your access to those creator connections. The creator roster belongs to the agency, not your brand.

Dogfluence: Scout plan at $199/mo (no trial) or Scale at $399/mo (includes a 14-day free trial). For brands wanting hands-on support without a full agency commitment, the Personal Pack Leader add-on ($299/mo, available on Scale) provides a dedicated success manager for campaign setup and strategy — while you keep full data and creator ownership. City Pup Agency: boutique retainer from $1,500 to $5,000/month. That investment buys you curated access to a niche urban dog creator roster and managed execution — but locks you into a geographic and aesthetic lane that may limit reach as your brand grows beyond major city markets.

Dogfluence automates the parts of influencer marketing that boutique agencies handle through manual curation. Brand Trail continuously surfaces new creators and replaces underperformers based on live performance data — no retainer renegotiation required when a creator stops delivering. Social Amplification activates on every brand post automatically, matching it to relevant dog creators who boost post performance and improve Instagram account health over time. City Pup Agency's value is in its human curation — selecting creators who fit the exact visual aesthetic of urban dog culture. That judgment is harder to automate, but it also means the program stops moving when the agency team is unavailable.

City Pup Agency is narrowly focused on urban and city dog owners — millennial and Gen Z creators who document life with their dogs in major city environments. That niche is authentic and valuable for brands that need that exact audience. Dogfluence is built for the full dog owner universe: breed-level filtering, dog sizing data (neck girth, chest girth, body length), and Brand Trail work across every geography and dog type — from a Dachshund in a Manhattan apartment to a Labrador in a rural suburb. If your product is relevant to all dog owners, limiting your creator program to city-only aesthetics is a strategic constraint, not an advantage.

Dogfluence: create an account, filter creators by breed, check their dog's sizing data, and launch your first campaign the same day. No onboarding calls, no retainer paperwork, no content direction sessions. City Pup Agency: boutique agency onboarding — briefing, creator curation, proposal, approval, and content planning — typically takes two to four weeks before anything goes live. For an always-on dog influencer program, that setup time compounds every time you want to run a new campaign.